The ways in which consumers choose to browse, buy and engage with their chosen brands have transformed: where customers were previously targeted on the high street with billboards and advertisements; content marketing today targets those audiences across digital platforms.
Digital content is all around us – it takes many forms; from web pages and blog posts to social media and email marketing. But what do we mean by ‘content’? In a nutshell, the digital marketing and content creation industry maintain that digital content is anything that can be published, including text and audio files; graphics, animations, videos and images. In many cases, it can safely be said that whatever you are doing online, you are engaging with a piece of content.
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Are You Looking for ‘Content Marketing Northern Ireland’?
We understand that small and medium-sized businesses in Northern Ireland face unique challenges. From navigating the complexities of digital transformation to competing with larger corporations, these challenges require tailored, effective solutions.
We focus on crafting compelling narratives that showcase your brand’s unique value, utilising the latest digital tools and insights to increase your visibility and impact.
Why Choose Us for Content Marketing Northern Ireland?
As creators ourselves, we bring a proven track record of success, evidenced by our five thriving YouTube channels and a widely-read blog that attracts thousands of visitors every month. Our hands-on experience in captivating audiences sets us apart, offering you insights and strategies honed in the real world of digital content. Furthermore, our local roots and award-winning status underline our commitment to understanding and engaging with the unique fabric of the Northern Irish market.
With ProfileTree, you’re not just getting a service provider; you’re partnering with seasoned experts who live and breathe content creation, offering personalised solutions that truly resonate with your audience.
Content Marketing Agency Reviews Northern Ireland
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This testimonial from DecoFence is a testament to our commitment to excellence and our passion for helping local businesses shine.
The Business and Digital Landscape in Northern Ireland
This region, known for its resilient and innovative spirit, is increasingly embracing digital transformation, driven by a growing tech-savvy population and supportive government initiatives. Small and medium-sized businesses are finding new ways to thrive, leveraging digital technologies to expand their reach, enhance customer engagement, and streamline operations.
The tech sector, in particular, has seen significant growth, with Belfast emerging as a vibrant hub for digital innovation and startups. Moreover, the emphasis on digital skills development in the educational sector ensures a future-ready workforce.
Despite the challenges posed by global competition and economic uncertainties, Northern Ireland’s business landscape shows a promising trend towards digitalisation, fostering a competitive, yet collaborative environment conducive to growth and innovation.
Content Marketing Northern Ireland FAQs
1. Is content marketing right for my Northern Irish business?
Content marketing benefits businesses of all sizes and industries. If you’re looking to attract new customers, build brand awareness, and establish yourself as an expert, then content marketing can be a powerful tool.
2. What type of content should I create?
The best content for your Northern Ireland business will depend on your target audience and goals. However, common formats include blog posts, articles, infographics, videos, and social media content.
3. How often should I create content?
Consistency is key to content marketing success. Aim to create and publish new content at least once a week, but more frequent posting can be even more effective.
4. How can I promote my content in Northern Ireland?
There are many ways to promote your content in Northern Ireland, including social media marketing, email marketing, influencer outreach, and local SEO optimisation.
5. Can ProfileTree help me with my content marketing?
Absolutely! We offer a full range of content marketing services, from strategy and planning to content creation and distribution. Contact us today to learn more about how we can help your Northern Irish business achieve its content marketing goals.
How Do We Define Content Marketing?
Digital content marketing has emerged as one of the most important forms of marketing in Northern Ireland. A content marketing definition by the Content Marketing Institute describes the term as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” For Northern Irish businesses, the figures speak for themselves: research recently published by Technavio suggests that the content marketing industry will grow by $217.3 billion to reach a value of $412.88bn by the year 2021. But why is this the case?
Why Content Marketing Is Important in Northern Ireland
Why content marketing is so important can be explained in how marketing methods and everyday technologies have transformed over the past decade. The smartphone revolution has played a considerable role in this transformation, with recent findings by Statista demonstrating that 2.71 billion people currently use the devices – a whopping 35.13% of the world’s population. This means that over a third of the global population engage with digital content on their devices. Indeed, traditional advertising techniques including television and radio advertising are gradually losing ground to online content marketing, meaning that businesses in Northern Ireland must adapt to remain competitive.
The average content marketer in Northern Ireland cites three key benefits of content marketing and growth drivers of the industry:
1. Build an audience
Content marketing and branding go hand-in-hand. Nowadays, companies with good marketing strategies tend to build their brands online; from their initial website launch strategy right through to the content of blogs, videos and product descriptions. When it comes to building brands, allocating your resources to the world of digital can guarantee increased recognition of your brand.
2. Reduced costs compared to traditional marketing methods
Activities involved in marketing can often be financially draining. However, some of the most effective content marketing tactics can be exercised at a fraction of the cost of traditional marketing techniques. Cost-effectiveness is crucial, and content marketing can deliver your branded message on a budget.
3. Improved sales conversion rate
Nowadays, shoppers prefer to browse and buy online, as opposed to taking a walk down the local high street. This, of course, has huge implications for sales and profits. Various types of content marketing strategies have reflected a demonstrable increase in sales conversions when compared to traditional marketing techniques – so get online and get marketing.
Learn how to market your business by following the rest of ProfileTree’s Guide to Content Marketing in Northern Ireland, which includes tips on various marketing methods in business; information on new digital marketing tactics and advice around the most effective marketing channels.
How do Businesses Use Marketing in Northern Ireland?
We understand that marketing is a huge industry, with multiple channels, styles and influences. But how and why do businesses use marketing to boost their brands? Whether your content comes in the form of an online campaign or a good marketing video, all of your efforts should place great focus on those all-important end goals. These marketing goals can be defined as ‘the 4 purposes of marketing’: a mantra which has guided the industry since its birth. So, here they are:
1. Product
Whether your product is a good or a service, your product should always aim to fulfill the needs or wants of consumers (this also applies to businesses that sell information, for example). It is crucial that you have an expert understanding of your product in order to market it properly. Effective marketing helps in highlighting your product – so make sure you know your product better than anyone else.
2. Price
Once you have that expert understanding of your product, decisions can be made around its pricing. This is extremely important, as pricing can often determine your product’s supply and demand, as well as profit margins and marketing methods. Product placement can often depend upon its price point: so do your market research and form your pricing on an information based strategy.
3. Promotion
Now you have your product and price, it’s time to start promotion. This should kick off with research into the most effective marketing channels, before exploring various types of marketing tactics, which may include advertising; social media marketing, email marketing, public relations or video marketing (to mention but a few). Depending on the nature of your brand or product, opting for fun marketing strategies can truly separate your brand from the competition.
4. Place
A guiding principle of marketing is to place a product in the right place, at the right price and at the right time. It is therefore crucial that you evaluate the ideal places to convert casual browsers into real, paying customers. Whether digital or traditional, all types of marketing strategy will consider.
What is Good Content Marketing?
Content has emerged as one of the most attractive marketing techniques available in Northern Ireland. But what can marketing do for a business, and what does quality content actually look like? Companies that use online marketing tend to build their content around a set of key objectives, and your marketing strategy should identify its own objectives and follow suit.
In a nutshell, your content marketing strategy should aim to tell its target audience about your product or service whilst converting them into paying customers. However, unlike traditional forms of sales and marketing, content marketing gets the consumer to come to you rather than you reaching out to them. Indeed, for many modern businesses, content has become one of the most effective forms of inbound marketing available to the world today.
A strong content marketing effort entails creating, curating, sharing and distributing great content. This means avoiding a content subject that’s no longer relevant, instead opting for content that is relevant; accurate and appropriately optimised for leading search engines (think Google, Yahoo! and Bing). Marketing with content properly means creating content that:
- Attracts the attention and interest of a determined target audience;
- Informs and educates the audience about your business or brand;
- Engages and entertains the audience;
- Increases leads and sales conversions; and
- Encourages the growth of fans, advocates and loyal customers.
Content Marketing Northern Ireland: Quick Fixes to Boost Your Brand
Web marketing concepts usually centre around established techniques, including email campaigns, video marketing and social media. However, simple and easy fixes can be implemented, boosting your brand’s engagement and SEO credentials. See below for some expert advice on some quick content fixes to boost your brand:
About Us content for website
Across a range of sectors in Northern Ireland, nearly all businesses will host an ‘About Us’ page on their website’s landing page. Understanding what to write in about us section of the website can be hugely beneficial. Use this space to highlight the story of your business, as well as its skills, staff, resources and industry credentials. This also provides an ideal opportunity to include high-performance keywords. After all, when it comes to SEO, every little helps.
Make it visually-appealing
What makes a perfect website? Popular answers here would centre around security, mobile-friendliness and user experience. However, the textual content on your site is an all-important indicator of your business, as well as an important element of Search Engine Optimisation. Whether you are content marketing for small business brands or larger, more established organisations; make the content on your website engaging, visually appealing and easily digestible. Marketing success examples nearly always contain a robust, attractive website – your brand should follow suit.
Content that connects
Think of content as the ‘highway’ between your digital marketing efforts for potential customers. How do you get the right people from your search result to the right page? How to help the potential buyer respond the right way for your business? In short: content is the essential component. While SEO places your page in the right place, content gives audiences a reason to click and a reason to stay longer, building trust in your brand.
Content that engages
Your – for example – social channels can look great, but amazing content can impress, engage and draw in your customers/ potential customers even more. It’s about creating a valuable community of future customers and existing customers around your business. Imagine a group of people who watch for your new products, buy when the time is right and even recommend your business to others.
Content that explains
People increasingly want to understand what your business is all about; your values, your likes and dislikes and even company culture. Content helps your audience see what your business stands for and how this fits into their lifestyle and choices. Of course, getting this message and tone just right is a specialist task. That’s why ProfileTree helps companies like yours to grow with superb, highly-tailored content.
Content that grows
Great content gives your target groups something worth sharing. Instead of – say – ‘look at our special offer’, an extremely shareable piece of content with the same offer included will reach much further with better results for your investment. We’ll help you deliver your message in a way designed to drive conversations…and conversions. How? We’ll start by showing you proven, local examples of amazing content success.
Search Engine Results
These need to show your audience that there’s something useful, something of value to them to be found if they click through to your page. How can this be done? The right, inviting content can be geared towards the audience you expect to be discovered by based on the keywords targeted. They’ll want to see evidence of a high-quality, well-targeted page of genuine interest to their particular niche.
Landing Page
Again, simply having a landing page isn’t enough. Having a landing page with content worth delving into for your traffic will deliver completely different results. With the use of quality content, a landing page can become a high-performing part of your customer’s journey into purchasing and/ or into your brand’s community.
Customer Journey
That customer journey will also use quality content throughout to meet the needs of your audience at each stage. Whether they are at the awareness, interest or consideration ‘step’ of their journey with you – or, even better, they are ready for consideration, purchase, retention or advocacy – the quality of your content can be the key to how well they engage, for how long, how they respond and if they’ll share with others.
Talk to the Experts
Here at ProfileTree, we specialise in growing brands online. To see over 100 content marketing examples as well as our industry-leading content marketing services list, visit our site or follow our influential Business Leader series on YouTube.
Let us grow your brand while you run your business.
For Content Marketing Northern Ireland, Choose ProfileTree
Esraa Mahmoud // 19th April 2024 
Raghda Elsabbagh // 20th April 2024 