There’s one great reason why we believe in content marketing: we built our own Northern Ireland-based business on content and SEO.
And there’s one great reason why content works: in a single word…quality.
Content marketing creates the substance, the ‘depth’ your audience can use to engage with as they move across your online world. Content can be the draw used to help your audience move from, say, your search result to your landing page to a call-to-action.
Let’s take a closer look at your…
Search Engine Results
These need to show your audience that there’s something useful, something of value to them to be found if they click through to your page. How can this be done? The right, inviting content can be geared towards the audience you expect to be discovered by based on the keywords targetted. They’ll want to see evidence of a high-quality, well-targetted page of genuine interest to their particular niche.
Again, simply having a landing page isn’t enough. Having a landing page with content worth delving into for your traffic will deliver completely different results. With the use of quality content, a landing page can become a high-performing part of your customer’s journey into purchasing and/ or into your brand’s community.
That customer journey will also use quality content throughout to meet the needs of your audience at each stage. Whether they are at the awareness, interest or consideration ‘step’ of their journey with you – or, even better, they are ready for consideration, purchase, retention or advocacy – the quality of your content can be the key to how well they engage, for how long, how they respond and if they’ll share with others.
A powerful approach for amazing outcomes.