Content Marketing


For North Down businesses who simply need results online…

How ProfileTree

Drives Online Growth

Through Our Content Marketing


How Will Working With

Our Team Deliver?

ProfileTree Belfast


Been searching for the right approach to content marketing in Bangor? We know choosing the best path for your business can be daunting.

That’s because content marketing advice is everywhere, but tailored answers for your specific business are harder to find. After all, a generic approach to content won’t drive the results you need.

We’re proud to offer a complete service – from strategy to delivery – for our clients based on years of tested and proven techniques. We’ll even show you amazing results from past projects!

Find our more below PLUS some essential content marketing tips including a guide to using content as a sales process…


Straight Talk

We won’t turn your head with waffle or waste your time with meetings about meetings. Our approach is based on expertise, hard work and clear goals. We’re proud to be different

Fair Prices

Fairness means being able to show you how every minute of every team member’s time will be spent on your project... before, during and after. We price for quality and results, without the trimmings’. Every time.

Total Transparency

We’ll talk through what works, why it works and how it works. Most of all, we’ll make sure our work will benefit your business AND deliver against your marketing strategies, SEO, social media plans and more.

Tried and Tested Methods

We’re a local company like you. But we’re unique because we built our business on the methods we bring to your company. We’ll show you how. We’ll even show you live stats proving the performance of our work.

A Local Team

For World-Class Results
Hello neighbour! Tell us about yourself More sales, reach or new markets? Let’s talk results...


A Complete Service

Your Route to Results?

Use Content Marketing to...

Content Marketing using a laptop and notepad
Start Conversations

Creating conversations, rather than pushing a 'hard sell', keeps potential buyers engaged with your business for longer and supports a more effective customer journey by keeping in touch until someone is ready to buy.

Think about how a great sales process in a physical shop works: why settle for less online? Ask us how we build customer journeys online.

Target Buyers

Great content can be customised to a huge degree, including in the right way to draw niche customers into your business online. Talk to the audience about the things they love, and they'll love you for it!

ProfileTree specialises in strategy built around the right audience segments and finding the right methods to engage these potential buyers in your brand.

Content Marketing pages why blog using wordpress
Content Marketing proof reading content
Create Conversions

What's a conversation without conversion? And that doesn't mean a sale. A product enquiry or an email subscription can open a dialogue leading towards an actual purchase when the person is ready.

This can be much easier to do 'in person' than online without the right tools and the right foundations. We'll show you what works...and why.

Keep Ahead

Adapt to new technology and new platforms online PLUS new interests among your audience to leave the competition in your wake. Not sure how? ProfileTree will design a content strategy build on the latest expertise.

Our strategies keep one eye on changes around the corner to help you profit from new developments, not just simply react as change happens.

Content Marketing using a typewriter for your ideas

Content Marketing as a Sales Process?

ProfileTree explains...

The good news about approaching content marketing as a sale process? You already know how.

Simply think of the way you’d want your products or services to be sold in ‘real life’, such as during a face to face meeting with a customer or in a physical shop in Bangor or elsewhere.

You’d be upset if a sales colleague jumped straight to a hard sell?

Well, content marketing works in the same way.

In common with the reason why a salesperson gives – for example – a test drive in a car for a reason, through an understand of customer journey content marketing helps a potential customer through stages like ‘awareness’, ‘interest’ and ‘consideration’ when it comes to your business.

Let’s take a closer look….


Step 1:

A person searching for, say, a shoe shop in Bangor could discover your article explaining an essential new product, or latest fashion news or amazing fashion advice.

By providing useful content, the person can be drawn closer to your business – and away from competitors – through a website visit thanks to offering the right content in your Google search result against the keywords they used.


Step 2:

Your potential buyer’s interest in your business can be maintained using great content they’ll want to engage with. They’ll be more receptive to, without a hard sell, discovering your products.

Not just this, but their positive association with your business and useful content creates fertile ground for…


Step 3:

Exposure to the right website, social, email content and more while retaining the potential buyer within the ‘loop’ gives time for the ‘consideration’ stage to occur and keeps your brand to hand when the person is ready to buy.

There are further stages in the customer journey including, of course, ‘purchase’.

But some more good news about content marketing? It’s perfect for the ‘retention’ and ‘advocacy’ stages of customer journey as you can keep talking to your loyal customers and encouraging them to share their experience with others through great content.

So, content marketing can be a way to attract, engage, retain and win recommendations from your potential and existing customers.

What’s not to like!


The ProfileTree Team


Ready to grow? Let’s talk results!



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