Doing business in Antrim means facing constant change, good and bad: the arrival of more businesses at The Junction, seeing increased tourism in nearby Belfast, increased competition online and much more.
What happens, then, when you partner with a local content agency to tackle these modern changes head-on by seeking to grow your company online? Firstly, choosing a local business means choosing the standards of service you’d expect from a local business and would expect for your customers from your own company: no fuss answers, a personal response and work based around real results.
You can’t put a price on being able to make a quick phone call, to meet for a quick review or to ask for a rapid response when support is needed. A local business will also want to grow with your company, helping you adapt to changes in the online world and keep ahead of your competitors.
That’s why partnering with ProfileTree works in some very simple, but very valuable ways, for local companies:-
Exploring Your Business
Instead of dealing with a company outside NI who’ll aim to promote a list a off-the-shelf services, we’ll meet with you to get a clear view of your business. This means understanding your goals, your audiences and your market (including your competitors).
Exploring Your Opportunities…Together
We’ll develop a strategy to identify, and respond to, audiences with potential conversions locally (or even beyond NI…many of our customers are across Europe).
How? Great content can be linked with well-planned SEO to identify the right groups in Google, drive traffic to your page and maintain their interest with content they’ll want to engage with while they are there. The result is an opportunity to bring new traffic into a customer journey or even existing customers into a community around your business.
Reacting with Your Business
Since your overall marketing, and your digital marketing specifically, forms the structure of your online world, content can be easily adapted within this to react to change. New competitors opening? Planning to offer new products?
Spotted a gap in the market in Antrim or beyond? The use of the right content can drive people to your business online – we generally recommend a landing page (a type of high-performing single page version of your website) with customised content designed to help your potential customers convert.
So, this partnership – designed around local knowledge and tailored outcomes – combined with the power of content marketing to help customers get involved with and react to your brand, creates a new level of digital marketing that will keep you ahead of the competition.