Links leading to your website can have a significant effect on the search performance of your website. However, the impact of a back link on a website’s search performance can just as easily be negative as it can be positive. Whether you rely on white hat or black hat link building techniques, you need to be ready for the consequences of your efforts. About 59 percent of all companies have performed external link building for their website. Bloggers, top brands, and small businesses are also jumping on the external link building bandwagon.
Before you start a plan for external link building for your website, you need to perform a back link analysis. That way, you will be able to identify all the good and bad links leading to your website. The good links will positively influence your search performance while the bad links have the potential to negatively influence your search performance. One way bad links can negatively impact your website is by causing Google to impose penalties.
Nowadays, Google is more focused on user intent rather than the keyword phrases that users search for. In the past, any type of back link would benefit your website. While Google never approved of bad links, they didn’t always have a system for identifying bad links. However, both the Panda and Penguin update have made it obvious that Google values earned links rather than build links. If you want to work on your website’s back link profile, here is some information that will help you check backlinks.
What Is Back Link Analysis?
If you value search engine optimisation, you need to perform a back link analysis on all the websites that you want back links from. A bad link analysis will be able to tell you a lot about the structure of the external and internal links of the website. Good back links will increase your website’s organic traffic and search rankings. Therefore, you need to perform an extensive back link analysis before you start building or earning back links. Always keep the domain authority of a website in mind to evaluate the strength of an external link. It’s better to have a more strategic approach then to build or earn back links anywhere.
What Is a Good Back Link?
Chances are, you receive plenty of advice to only focus on earning good back links. However, you may have no idea what makes a back link good. The reason you may not have read many definitions of a good back link online is that there is no single, comprehensive definition. There are many factors to keep in mind when it comes to identifying a good back link. At the same time, there is more to a bad link than it coming from a spam or banned web page.
In general, the more difficult it is for you to get a back link, the better the back link probably is. A good back link is simply not very easy to get. Imagine attempting to get an authority link for your website from Forbes, the White House, CNN, or Google itself. Undoubtedly, a single back link from one of these sources would increase your search rankings significantly. However, the issue is getting the back link in the first place.
In contrast, if a back link is very easy to obtain, the value of the back link is probably low. For example, if you want to get a back link from a forum, all you need to do is add a link to your website in a reply. This link will remain up if there are no moderators strictly monitoring the forum. Here are a few factors that will help you determine whether a back link is good.
1. Quality Back Links Are Relevant to the Topic of Your Website
The first way you can determine whether a back link is good is if it is relevant to the topic of your page. The more relevant the back link, the better the back link.
Even if an irrelevant link proves to be a good back link for your website, you can expect your conversions to take a hit. You can expect visitors to your website to be confused and annoyed if they find that the content of a page does not relate to the content of the back link. Even if your web page is one of the top 10 pages in the search results for a keyword, irrelevant back links will still make it difficult for you to convert visitors into customers. Therefore, relevant back links are very important. The links that tend to have the most impact on rankings are links from social media websites, SEO, and content marketing.
2. A Trustworthy Back Link Is a Good Back Link Source
A good back link will come from a website that is trustworthy in the eyes of Google. Therefore, you should use the TrustRank tool to evaluate the trustworthiness of web pages referring to your website. Some search experts will claim that 70 percent of the ability of a website to achieve an excellent search ranking is related to the sites referring to it. However, not every link is equal in terms of its effect. Just one link from the Wikipedia website will do more good than a dozen back links from websites with a low TrustRank. This is true even if the back link from Wikipedia is nofollow and the back links from the websites with a low TrustRank are dofollow. The reason for this is that Wikipedia is considered a trustworthy website by Google.
When Google releases a big update, many people end up losing their rankings because their back links were not trustworthy. Just because your web pages rank highly now does not mean that they will continue to rank highly in the future. Google simply trusts certain websites over others. If your website is not trustworthy, negative back links leading to your website will negatively impact your website’s search performance.
TrustRank refers to a ranking factor that permits Google to determine how a web page should be ranked. Of course, Google considers many other factors and not just the trustworthiness of a website. However, your focus should be knowing whether you should trust a link to have a positive impact on your website’s search rankings. Trust depends on links. Your TrustRank depends on the back links leading to your website. In the past, PageRank was the best metric for the quality of a back link. However, the TrustRank has now become the best metric. Google will not penalize any website that it trusts.
3. Links Within Content
Many people are unaware of the fact that the location of a back link can impact the SEO value of the link. Links in sidebars and foot bars generally don’t have much weight. This is also true of all other site-wide links. The best links for improving the authority of your website are links within content. These links are referred to as contextual links. A back link is even better if the referring page is relevant and trustworthy. Google views contextual links from a relevant website as very trustworthy. Therefore, Google will reward your website significantly for these back links.
A contextual link can be an internal or external link. For example, you can rely on guest posting to boost your SEO campaign, you should keep in mind that guest post back links may not be as valuable. This is true because guest post back links tend to be in the author profile or author bio area. A contextual link on the same web page would likely prove to be more valuable. Also, if you happen to have identical anchor texts on the author bios of many different blogs and website, it may end up hindering your website’s rankings. The issue that Google would cite is duplicate content. You need to have links in your author bios and these author bios need to be different from blog to blog.
You should try to build and earn contextual links as much as possible. Contextual links are viewed as good links in the eyes of Google. Therefore, contextual inks will boost your website’s search performance significantly. The reason Google values contextual links is that the search engine company is dedicated to providing users with better search results. Therefore, search results need to be based on both context and content.
When a search engine crawls a web page, the robots identify any links and evaluate the text surrounding the link. This will allow the robot to determine whether the anchor link is relevant to the content of the rest of the page. The robot will look for keywords that they can reasonably expect to see if the anchor link is truly relevant to the rest of the content on the page.
Back links are incredibly important for improving the authority of your website. For more information about how to check back links and improve your website’s back link profile, don’t hesitate to contact us.