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What Is? - Page 3

The latest “what is?” articles, advice and insights from the ProfileTree team.

What is Mobile Marketing Spend Expected to Reach by 2025? And Which Tactics Will Get You There First

ProfileTreeProfileTree // 5th March 2024

Mobile users are the largest group on the internet. Image credit: HootSuite

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What Is YouTube? 101- Your Step-by-Step Guide to Getting Started with YouTube

ProfileTreeProfileTree // 20th March 2024

What is YouTube? Let’s start: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. However, YouTube is now run by Google after being bought out in 2006. Inside YouTube: The World’s Preeminent Video Entertainment Platform In less than two decades, YouTube has redefined entertainment, […]

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What Is Content Marketing? The Essential Guide – 7 Key Benefits

ProfileTreeProfileTree // 22nd March 2024

What is content marketing? An innovative content marketing strategy can move a company forward by leaps and bounds in a relatively short amount of time. For this reason, content marketing is rapidly becoming the primary marketing choice for modern businesses.  In an increasingly distracted digital landscape flooded with messages vying for audience mindshare across devices, […]

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Diversity in Business: A Modern Imperative for A Productive Workplace

Miranne KhaledMiranne Khaled // 25th November 2023

Diversity in different aspects of life is essential for building a society with a functioning community. In business, this is as important. Diversity in business encompasses the presence and inclusion of individuals with unique attributes and experiences, such as ethnicity, gender, age, disability, education, personalities, skill sets, experiences, and knowledge bases​​.  It represents the variety […]

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CATIA Software: Your 101 Ultimate Guide to This Futuristic Application

Miranne KhaledMiranne Khaled // 11th March 2024

CATIA (Computer-Aided Three-Dimensional Interactive Application) is a powerful and versatile computer-aided design (CAD) and computer-aided engineering (CAE) software suite. CATIA software is renowned for its extensive array of unique features and functionalities catering to various design and engineering needs. The French company Dassault Systèmes developed the software, and it’s widely used in several industries, which […]

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What is Content Analysis? Quantifying the Qualitative

ProfileTreeProfileTree // 14th November 2023

Content analysis is a research tool used to find certain words, themes, or concepts within some given qualitative data. Image credit: Flickr @SHYCityNXR

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Workplace Conflicts: Types, Impact, and Management Strategies

Noha BasionyNoha Basiony // 20th February 2024

Like every other human community, organisations are diversified. Employees, no matter how many things they share, still have distinct personalities, mindsets, skills, visions, and behaviours. Such diversity is excellent for business success as it provides opportunities for growth and development. Yet, when employees fail to find common ground, despite their genuine desire to achieve the […]

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What Are Website Analytics? Everything You Need to Know

Noha BasionyNoha Basiony // 30th January 2024

Companies launch their websites, the main asset of their online presence, to showcase their products and services, increase visibility, and identify their brands. Websites help businesses reach and engage with a broader audience, increase sales, communicate their mission and vision to their customers and stakeholders and build trust and credibility. For websites to provide those […]

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What Is a Programming Language? An Introduction to Coding

Nouran AshrafNouran Ashraf // 14th January 2024

Ever found yourself asking, “What is a programming language?” Trust us, you’re not alone on that score. It was this very sense of intrigue that led us to delve deeper into this intricate universe. With over 700 variants swirling around us, consider this blog post your trusty compass, steering you deftly through definitions, categories, merits […]

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Website Domain Authority: Unveiling the 4 Ultimate Powerhouse Strategies

Ranel VialaRanel Viala // 11th October 2023

What is Website Domain Authority and Why Does It Matter? Website Domain Authority (DA) stands out as a key marker in the sometimes confusing world of the internet, especially when you’re trying to lift your website up among the countless others out there. Moving through the many aspects of being online, DA comes forward as […]

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Eco-Champions: 7 Sustainable Business Examples Enabling a Greener and Brighter Future

Ranel VialaRanel Viala // 10th October 2023

What are the sustainable business examples? Sustainable business examples are essential in today’s ever-changing world, as sustainability has become a central focus for businesses. They aim not only to stay relevant but also to take an active role in preserving our environment. As consumers and stakeholders increasingly demand responsible practices, these sustainable businesses stand as […]

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Snapchat Streaks Phenomenon: Supercharge and Elevate Your Social Impact

Ranel VialaRanel Viala // 5th October 2023

How can you Elevate your social impact with snapchat streaks? Snapchat Streaks have become a defining element of today’s fast-paced digital age. In a world where staying connected with friends and maintaining meaningful relationships can be challenging, platforms like Snapchat have introduced a unique and engaging feature that has transformed the way we interact and […]

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Catch the Reel Wave: A Comprehensive Guide to Instagram Reels Marketing

Ranel VialaRanel Viala // 2nd October 2023

Exploring the Power of Instagram Reels for Your Brand Leading the charge in the fast-moving social media landscape is Instagram Reels. Rolled out by Instagram in August 2020, this feature is all about crafting engaging short videos. For brands and businesses looking to make a real impact, keeping up with these trends is vital. Since […]

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10 Proven Social Media Marketing Tactics for Rapid Growth and Success

Ranel VialaRanel Viala // 11th February 2024

Unlock the Power of Social Media Marketing to Boost Your Business Social media marketing in today’s digital age has become an essential tool for businesses. It’s like having a shop on a bustling street where billions of potential customers pass by daily. With this in mind, there are great opportunities for social media marketing. Popular […]

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Influencer Marketing Trends: Empowering the Future of Dynamic Brand Collaboration

Ranel VialaRanel Viala // 2nd October 2023

Unlocking the Potential: Key Influencer Marketing Trends In today’s rapidly evolving digital age, influencer marketing has emerged as a dynamic and transformative force that is reshaping the landscape of brand collaborations. It’s no longer just a trend; it has become a fundamental strategy for businesses seeking to amplify their online presence. Brands are recognising the […]

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Pioneering Progress: How AI Tools are Shaping a Brighter Future for Sectors

Ranel VialaRanel Viala // 29th September 2023

How are AI Tools shaping the future for industries? With industries ever-evolving, AI tools have become the cornerstone of innovation and progress, propelling them towards a brighter future. Today, AI tools are vital in reshaping a wide range of industries. They streamline operations and ignite ground-breaking innovations. AI tools hold the potential to deliver maximum […]

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Plugins for Excel : Supercharge Your Data Analysis with 5 Top Ranked Tools

Ranel VialaRanel Viala // 26th October 2023

Plugins for Excel Explained In the world of data analysis and spreadsheet management, Plugins for Excel (also known as “add-ins”) have elevated Microsoft to titan status. Its versatility and functions have made this particular tool indispensable for professionals to use across various industries. However, to truly unlock the potential of Excel and make your data […]

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What is Shopify and How to Sell Your Products on it?

Miral NassarMiral Nassar // 21st January 2024

Thinking of starting an online shop? Or perhaps already have one, but it’s feeling a bit… dusty? Well, strap yourselves in, fellow business owners, because we’re about to explore Shopify, the platform that makes launching and managing your online empire a doddle, even if coding isn’t your forte. Whether you’re a seasoned high-street retailer taking […]

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Learn the Basics of Canva to Create Great Designs

Noha BasionyNoha Basiony // 26th October 2023

Graphic design is an indispensable part of branding that goes way beyond a company’s logo and contains its entire visual identity. Businesses, from startups to enterprises, need good designs not only to promote their products or services but also to create good impressions, build credibility with their customers, and deliver a consistent message that they […]

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Your Ultimate Guide to Web Designers

Noha BasionyNoha Basiony // 3rd January 2024

Your company’s website goes way beyond just being a channel to inform your customers of the upcoming end-of-summer sale. It should showcase your products and services in the best way possible and convey your company’s brand. For this brand to be conveyed effectively, however, your website must have a smart, unique and easy-to-navigate-through design. It […]

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Why Build a Website With GoDaddy and How You Can Do So

Noha BasionyNoha Basiony // 23rd September 2023

Building and maintaining a genuinely successful online presence has become as indispensable for companies as having products and services to offer. Through websites, companies can reach prospects all over the world, generate leads, turn leads into potential customers and retain existing ones. Now, there are several ways companies or even individuals can use to build […]

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Your Comprehensive Guide to Web Hosting

Noha BasionyNoha Basiony // 31st January 2024

The sudden and unplanned lockdown the entire world was abruptly put into back in March 2020 and the growing understanding that this pandemic was going to stick around for way longer than anyone ever expected caused worldwide obstruction for individuals, organisations and pretty much every aspect of life. While millions were laid off overnight, companies, […]

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The Ultimate Guide to CRM Systems: Everything You Need to Know in One Simple Read

Omnia EssawyOmnia Essawy // 26th January 2024

CRM systems play a pivotal role in driving the success of businesses today. In this article, we will delve into the intricacies of CRM systems, exploring their functionality, benefits, and the diverse range of options available in the market. With an emphasis on implementation strategies, we aim to equip you with the knowledge needed to […]

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What Are Browser Extensions and How to Use Them on Chrome

Noha BasionyNoha Basiony // 26th August 2023

Did you know that Chrome extensions could help you become more productive? Probably not. In today’s world, where everything is digitalised, we are always looking for ways to make our online experience better, faster, and more efficient. Every day, we roam across various websites, bounce back and forth between different apps, send and receive loads […]

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Your Ultimate Guide to Web Developers

Noha BasionyNoha Basiony // 4th February 2024

In today’s digital marketplace, pursuing a stable and secure functional web development process can make that critical difference between success and failure. Web development is key in making sure that your website is secure, can perform precisely the way you want it to perform, and also has the exact functionalities you want it to have. […]

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How to Install, Activate and Use Rank Math SEO

Noha BasionyNoha Basiony // 25th August 2023

If you have not yet used Rank Math, you are really missing out. Traffic is the one thing anyone posting online is seeking. Whether this happens to be on a website or a social media platform, it is highly critical to reach as many audience members as possible. This is how your business gets recognition, […]

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Your Ultimate Guide to Google PageSpeed Insights

Nouran AshrafNouran Ashraf // 12th December 2023

Searching for a free tool to test your website’s speed? Google PageSpeed Insights is perfect! Here, we will break down what you need to check when your website has a problem with speed.  There might be a lot of reasons your blog post is not getting the traffic you desire, despite being an amazingly written […]

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Professional Networking: What It Is, Why It Is Important and How to Do It

Noha BasionyNoha Basiony // 12th December 2023

One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action. — Lewis Howes Despite the enormous budgets companies usually dedicate to marketing their products or services, communicating the value they offer and convincing us, the customers, […]

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A Guide to Establishing an Amazing Company Culture

Noha BasionyNoha Basiony // 2nd August 2023

As defined by LinkedIn itself, the giant professional employment platform, company culture is the sum of values, behaviours and beliefs that determine in what way the company’s primary operation is done and how the company generally treats its employees as well as customers. Company culture is a tangible thing that shapes the identity of the […]

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Marketing Mix in Film Industry: A Barbenheimer Case Study

Panseih GharibPanseih Gharib // 4th February 2024

Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]

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Conversational Conquest: How Enterprise Chatbots are Redefining Business in 2023

Omnia EssawyOmnia Essawy // 17th December 2023

In the constantly evolving digital landscape of today, Enterprise Chatbots have emerged as a groundbreaking tool that revolutionises business-customer interaction and internal process management.  These AI-powered entities streamline operations, enhance customer service, and drive significant efficiencies across diverse industries. They are not merely a passing trend but rather a crucial component of future business communication.  […]

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Remarkable Plagiarism Checker Tools for 2023 to Safeguard Your Credibility

Miranne KhaledMiranne Khaled // 7th August 2023

Artificial intelligence has made a powerful impact across various industries, and the academic field is no exception. In this community, integrity and honesty serve as the foundation of success. Breaching these principles by cheating or plagiarising someone else’s work is deemed unacceptable, increasing the risk of imposing penalties and leading to suspension or immediate termination […]

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E-Commerce: Easy and Flexible Guide With Definition, 6 Types of Business Models, and Platforms

Nouran AshrafNouran Ashraf // 23rd January 2024

Over the past few years, buying stuff online has been a popular act, and in the last three years, especially after COVID-19, it has become the norm of buying, selling, and advertising. So, what is E-commerce, and how is it used nowadays?  E-Commerce: Definition Simply put, e-commerce is a process in which you sell or […]

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What is a Professional Bio and How to Write a Compelling One

Noha BasionyNoha Basiony // 4th March 2024

So it is 2008, and you are getting on this thing called Twitter for the first time. You write your name and choose a cool handle before you realise that space beneath where you have to describe yourself in 160 characters. You find it both challenging and frustrating because everything you think of does not […]

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Character AI: A Complete Guide to the Innovative Chatbot Web Application

Miranne KhaledMiranne Khaled // 20th February 2024

As surprising as it may sound, AI or Artificial Intelligence is a term that emerged back in the 1950s, describing the machine’s ability to simulate human intelligence. Today, it continues to astonish us with its rapid evolution. From a remote idea, it has now become a phenomenon encompassing a vast array of exciting capabilities.  One […]

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Your Ultimate 101 to Exploring the AI Detectors Shaping Today’s World

Miranne KhaledMiranne Khaled // 4th February 2024

In the rapidly evolving world we live in, the significance of artificial intelligence is becoming increasingly important by the day, dominating various industries. One of the most promising applications lies in the field of AI detectors — those groundbreaking advanced tools capable of analysing data to uncover patterns, detect behaviours, and identify anomalies.  Like many […]

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Insight

The ProfileTree ‘What Is?’ library brings you a huge archive of introductory blogs across technology, business, management, marketing and more.

The added bonus? Every article is designed to answer your questions in a quick, clear way with a very reference guide and great layout.

Browse our ‘What Is?’ articles to find an answer or even stumble on information you didn’t know you didn’t know.

Enjoy!