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Video Marketing and Production - Page 2

The latest video marketing articles, advice and insights from the ProfileTree team.

Social Media

How To Market Your Business On Social Media 101: The Amazing Guide You Need

Claire MulliganClaire Mulligan // 11th February 2024

In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales. 

With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.

If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!

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Social Media

When Was TikTok Made?: 5 Interesting Facts About TikTok

Claire MulliganClaire Mulligan // 12th December 2023

“When was TikTok made?” is a great question to ask when thinking about the impact that the social media app has had on the digital marketing industry. 

In this article, we’ll answer the question, “When was TikTok made?”, and outline how it has captured user attention and engagement so effectively over the past few years.

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Social Media

7 Fascinating Facts About How Many TikToks Are Made A Day

Claire MulliganClaire Mulligan // 20th February 2024

In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.

When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!

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Video Marketing and Production

Video Marketing for Food Businesses: The Best Techniques to Make Your Business Stand Out!

ProfileTreeProfileTree // 26th February 2024

Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]

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Video Marketing and Production

DJI Osmo 4 SE: A Review of the Feature-Packed Mobile Gimbal  

Sara LynchSara Lynch // 26th May 2023

In this article, we will review the featured-packed DJI Osmo 4 SE. This mobile gimbal is part of the existing DJI Osmo range and offers a plethora of features compared to preexisting models.

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Social Media

8 Useful TikTok Business Statistics To Boost Your Social Media

Claire MulliganClaire Mulligan // 4th January 2024

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

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Business Strategy

9 Useful B2B Social Media Marketing Statistics You Need To Know

Claire MulliganClaire Mulligan // 9th February 2024

Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.

When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.

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Digital Marketing

5 Important Ways To Grow Your Business Using TikTok Marketing: A Complete Guide To TikTok

Claire MulliganClaire Mulligan // 12th December 2023

Since the initial release of TikTok in 2016, TikTok marketing has transformed the way in which marketers communicate with their target audience as a larger focus has been placed on video content. Video content is incredibly important for generating conversions and reaching your target audience as it has proven to be a powerful marketing tool to capture a user’s attention in the online digital space.

Through this complete guide to TikTok, you can maximise the online possibilities of TikTok marketing and ensure to increase brand awareness and showcase your products or services.

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Video Marketing and Production

6 Essential Steps To Elevate Your YouTube Marketing: A Complete Guide To YouTube

Claire MulliganClaire Mulligan // 6th November 2023

YouTube marketing has gone from strength to strength over the last few years. Since YouTube was founded in 2005, the online video-sharing and social media platform has remained one of the most popular platforms to watch video content and promote video marketing for businesses.

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Blogging and Vlogging

When was youtube created and other interesting facts about Youtube

Sara LynchSara Lynch // 26th May 2023

When Youtube was initially created, no one could anticipate the unprecedented rise of its influence. In this article, we’ll take a look at the history of Youtube, answering questions such as; When was Youtube created? And what was the first video to ever be uploaded? 

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Digital Marketing

39 Video Marketing Statistics To Inspire Your Strategy

Rahma AliRahma Ali // 11th February 2024

No one can deny the power of video to promote your brand or even to increase your reach! So we’ve compiled the most important video marketing statistics you can not ignore. By telling a story through a video, you have the superpower to connect with your audience on a deeper level. You can even notice […]

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Video Marketing and Production

What is the Use of Videos in Marketing

Rana GazzarRana Gazzar // 12th October 2023

Videos in marketing are used to promote a brand, service or product. It is a way to connect with consumers and catch their attention in this digital world. Video is not like text; it can boost a bond between consumers and a product in an amazing way. Plus, watching video content is easier than reading […]

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Video Marketing and Production

Explainer Video Production: Your Guide to Have a GREAT One

Rahma AliRahma Ali // 4th February 2024

Anything in the world classifies into only two categories: things that need an explanation and things that are clear enough. It’s for this reason that the term “explainer video production” has become so commonplace. If you’ve ever thought of making an explanation video, here is your one-stop shop for doing so. These short clips have […]

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Video Marketing and Production

PowerVision S1 review: A small gadget packed with big features

Sara LynchSara Lynch // 26th June 2023

The PowerVision S1 is a handheld gimbal with professional video capabilities. If you are a video content creator, it’s going to make life much easier; with features like AI tracking and a manual joystick accessory, you’ll be shooting professional videos in no time. This small, compact gadget is any videographer’s best friend – check out our review of the S1 gimbal below. 

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Video Marketing and Production

Animated Video Production: A Step-By-Step Guide to Get Started

Rahma AliRahma Ali // 12th February 2024

In the early 1800s, animated video production first began when simple sequential images were shown. Today, it has evolved into an engaging and entertaining video style. which means that animation has gone a long way. This article will introduce everything you need to know to start creating your animated video. No doubt, you have already […]

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Video Marketing and Production

YouTube Video Production: Your Inside Guide to Kill It in 5 Simple Steps

Rahma AliRahma Ali // 4th February 2024

YouTube is the best place for people and companies to upload videos. But YouTube video production might seem challenging, loaded with endless steps. Not at all! In this article, we will go through and explain the key steps. Let’s get started! The term “online video” has almost become interchangeable with YouTube. More than 2.5 billion […]

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Blogging and Vlogging

Travel Video Production: Your Ultimate Guide to Creating Your Own Channel

Rahma AliRahma Ali // 13th March 2024

To get started with travel video production, you need to know many things, such as equipment, editing techniques, the best time to shoot, and others. We will take you on a journey to create your own channel right now! Our YouTube travel series, Connolly Cove, is clocking up thousands of views every week, and our […]

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Social Media

Youtube Channel Basics : What You Need to Know

ProfileTreeProfileTree // 4th February 2024

The Basics of Youtube In this article, we will give you an insight into all you need to know about Youtube from why it’s beneficial for your business to how to create and manage a Youtube channel. What Is Youtube? Youtube is a website created in 2005 designed for sharing videos. Every minute of every […]

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Video Marketing and Production

YouTube SEO 101: How to Beat the YouTube Algorithm and Rank for Success

ProfileTreeProfileTree // 6th November 2023

While YouTube SEO is critical for success, something else controls the fate of every channel – the YouTube Algorithm.

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Video Marketing and Production

7 Great Strategies to Use Video in Your Sales Emails

ProfileTreeProfileTree // 8th March 2024

As trends progress, video is being used more than ever to communicate with others through sales emails and also to facilitate ideas. Consumers are turning to video to educate themselves on a multitude of topics as well as entertaining themselves and connecting with others. With this in mind, using video in your sales emails has […]

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Video Marketing and Production

Video Production in Northern Ireland: Growing Your Business Through Video

ProfileTreeProfileTree // 24th January 2024

Video Production in Northern Ireland: Ever since the invention of the camera, the average consumer has just been playing catch up with technology’s fast growing pace. The first ever recorded history of the camera came in the form of manuscripts from an Arab scholar called Hassan Ibn Hassan; which dates all the way back to […]

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Content Writing and Marketing

Importance of Video Marketing 101 – Video Content Training

ProfileTreeProfileTree // 26th March 2024

Video marketing is a very important tool for any business. If a business can have an effective video marketing strategy then it will have a number of benefits.     Why Use Video? We’ll look at video strategy, video for social media and explain why you don’t need  expensive equipment to make video marketing work for your […]

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Video Marketing and Production

How to Master Adobe Premiere Pro Transitions, Titles and Effects Like a Pro

Sara LynchSara Lynch // 26th October 2023

In this article, we’ll show you how to master the basics of this renowned video editing software, including Premiere Pro transitions, titles and effects. If you have a decent laptop or computer, Adobe Premiere Pro installed and 10 minutes to read this blog, then there’s nothing holding you back from creating your own video content. 

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Video Marketing and Production

Unlocking Creative Excellence: Mastering Audio Effects in Adobe Premiere Pro CC

ProfileTreeProfileTree // 19th October 2023

Along with video editing, Audio Effects in Adobe Premiere Pro are great for video editing or in general a all rounder for great audio. This makes this software ideal for any creator with a need to edit sounds, especially into their films and movies. Whether you’re a filmmaker, content creator, or video enthusiast, the proficiency to […]

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Video Marketing and Production

11 Essential Parts on How to Render in Premiere Pro and How to Export in Premiere Pro: The Best Guide

ProfileTreeProfileTree // 20th October 2023

How To Render in Premiere Pro? How to render in Premiere Pro and how to export in Premiere Pro? It might seem like a challenging task but worry not, you’ll soon be exporting and rendering video content like an expert with our ultimate guide. Once you have finished editing your video or film, you will […]

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Video Marketing and Production Insight

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period.
Quite simply video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service.

Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts. Marketers can get a lot of mileage with just one video by incorporating it into all your marketing channels – from email to search to landing pages. Moreover, studies show that video can increase your Google ranking, conversions, open rates, click through rates and more.

No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last few years. It is essential that you get your head around the techniques for it and mark your stamp.