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Category: Tools and Tech

What is Google Assistant? Googles Siri or Alexa
Content Writing and Marketing

What Is Google Assistant?

What is Google Assistant? The arrival of voice activated search makes Google Assistant an essential if you have an interest in keeping your website updated

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What is Photoshop? Adobe image editing software
Tools and Tech

What Is Photoshop?

What is Photoshop? Adobe Photoshop is an image-editing and photo retouching application that is widely used by professionals and novices alike. With the right user,

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What is Google Index?
SEO - Search Engine Optimization

What Is Google Index?

What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google Index is an essential.

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What is Google Hangouts?
Social Media

What Is Google Hangouts?

What is Google Hangouts? The platform was developed by Google as a way to facilitate communication using VOIP features, messaging and video chat for Google

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What is Google Play? Mobile Applications
Social Media

What Is Google Play?

What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of

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What is Google Ranking? Ranking online
Business Strategy

What Is Google Ranking?

What is Google ranking? The answer is simple but could mean a great deal to your business. In short: Google ranking is an algorithm to measure

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What is Google Drive? Upload to the cloud
Tools and Tech

What Is Google Drive?

What is Google Drive? If you have a Google or Gmail account, you are already using Google Drive!   Let’s make sure you know what it

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What is Google Plus? Googles social media
Social Media

What Is Google+?

What is Google+ ? A social network with highly sophisticated features built on Google, the best and most popular search engine, meaning some features are available

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What is Yoast
Content Writing and Marketing

Yoast: What is it?

Yoast, what is it and how does it work? Yoast, a very young Netherlands-based company, have been making a BIG impact despite only being established

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For anyone in the marketing field, embracing the continuous usage of digital enhancements tools or equipment is necessary. Every single move must be pre-planned and useful in order to determine the type of audience and their needs to develop campaigns and tactics that work. There are a number of digital marketing tools on the market designed to assist the marketing team in organisations of every size. You must consider why you need the tool and how it will be used.

Having a clear vision of what these planner tools and project management represent is a must. First and foremost, you need to understand how these tools can be used to help give your website a boost in the search engine rankings and generally SEO. However, this isn’t the only thing the planner and management tools can be used for.

Websites rely on the traffic generated by the search engines to bring prospective clients in and increase the chances of a conversion. Using an effective tool is necessary to help you determine which parts will be easier to rank for and which ones will bring the amount of qualified traffic you need to increase your sales. These tools are often free and are designed to make the job of ‘research and tracking’ much easier to manage, especially if you are unable to hire someone dedicated to your content marketing plan, which is the case for many smaller businesses with limited marketing budgets. Instead, you will be able to handle it on your own so you can get the results you need to survive in a competitive business world.

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