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Category: Tools and Tech

What is Android? Google Software
Tools and Tech

What Is Android?

What is Android? You might have heard of Android, but lets take a deeper dive to understand it better. We’ll even help with deciding if it

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What is a Breadcrumb? Navigation for SEO
SEO - Search Engine Optimization

What Is A Breadcrumb?

What is a breadcrumb? A small but very very helpful feature of a website showing how you found your way to the page you’re viewing. 

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What is a Social Aggregator?
SEO - Search Engine Optimization

What Is A Social Aggregator?

What is a social aggregator? A social aggregator is a tool used by companies and individuals alike to monitor or use many social media accounts

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What is YouTube Premium? YouTube subscription
Tools and Tech

What Is YouTube Premium?

What is YouTube Premium? A paid YouTube membership giving its users many enhanced features including ad-free viewing on the platform, offline viewing and great access

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What is myspace? Get discovered online
Social Media

What Is MySpace?

What is MySpace? And – the million dollar question – is it still in use today? We think the answer could surprise you! Originally designed

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What is WordPress. Making a website on WordPress
Tools and Tech

What Is WordPress?

What is WordPress? WordPress is an online content management system offering a powerful web platform for everyone from businesses to hobbyists. This open source ‘PHP’

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What is Google Analytics? Audit a website with Google
Business Strategy

What Is Google Analytics?

What is Google Analytics? Simply, a great way to understand not just how many people are visiting your website but much, much more.  Want to

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For anyone in the marketing field, embracing the continuous usage of digital enhancements tools or equipment is necessary. Every single move must be pre-planned and useful in order to determine the type of audience and their needs to develop campaigns and tactics that work. There are a number of digital marketing tools on the market designed to assist the marketing team in organisations of every size. You must consider why you need the tool and how it will be used.

Having a clear vision of what these planner tools and project management represent is a must. First and foremost, you need to understand how these tools can be used to help give your website a boost in the search engine rankings and generally SEO. However, this isn’t the only thing the planner and management tools can be used for.

Websites rely on the traffic generated by the search engines to bring prospective clients in and increase the chances of a conversion. Using an effective tool is necessary to help you determine which parts will be easier to rank for and which ones will bring the amount of qualified traffic you need to increase your sales. These tools are often free and are designed to make the job of ‘research and tracking’ much easier to manage, especially if you are unable to hire someone dedicated to your content marketing plan, which is the case for many smaller businesses with limited marketing budgets. Instead, you will be able to handle it on your own so you can get the results you need to survive in a competitive business world.

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