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Our expert business blog offers a world of digital how-to.

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

Tools or Tech 'Must Read' Articles

DJI Mobile 2 review for PT blog
DJI Osmo Mobile 2 UK Review: What Can It Do For You?
What is Augmented Reality for PT Blog
What Is Augmented Reality?
Yoast What is It for the PT Blog
Yoast: What is it?
Must Have Digital Tools for pt blog
Must-Have Digital Tools: The DEFINITIVE GUIDE

Tools or Tech Articles

ProfileTree logo for Why Rebrand blog
Responsive Web Design Examples - An Digital Essential Explained

Top Hashtags On Instagram: The Ultimate Guide!

ProfileTree logo for Why Rebrand blog
How to Give the Perfect PowerPoint Presentation?

What Is YouTube Premium Thumbnail
What Is YouTube Premium?

Types of Augmented Reality - A Quick Read Guide

What is learning technology with Sheena Bailey
What is Learning Technology? Exploring Testing and Learning Management with Sheena Bailey

Adding contacts to your WIX site
Wix and MailChimp: Importing Contacts (PLUS Gmail contact list importing, labels and more)

Using WIX ADI to build a website
What is WIX ADI? Using WIX ADI to Build Your Website

Adding a WIX blog and booking form
Wix Blog Tutorial: Adding a Blog and a Bookings Section

How to add a font to a WIX site
Adding a Font to WIX

How to add music to your WIX site
How to Add Music to Your WIX Website

Managing Tracking Tools on WIX
How to Manage Your Tracking Tools on WIX

Organising Contacts on WIX and subscriber status
Organising a Contact List and Changing a Subscription Status on WIX

Adding Hotjar Tracking to your WIX site
How to Add Hotjar Tracking Code to Your WIX Website

ProfileTree logo for Why Rebrand blog
How to Use Email: A Complete Guide

What Is Google Advanced Image Search?

For anyone in the marketing field, embracing the continuous usage of digital enhancements tools or equipment is necessary. Every single move must be pre-planned and useful in order to determine the type of audience and their needs to develop campaigns and tactics that work. There are a number of digital marketing tools on the market designed to assist the marketing team in organisations of every size. You must consider why you need the tool and how it will be used.

Having a clear vision of what these planner tools and project management represent is a must. First and foremost, you need to understand how these tools can be used to help give your website a boost in the search engine rankings and generally SEO. However, this isn’t the only thing the planner and management tools can be used for.

Websites rely on the traffic generated by the search engines to bring prospective clients in and increase the chances of a conversion. Using an effective tool is necessary to help you determine which parts will be easier to rank for and which ones will bring the amount of qualified traffic you need to increase your sales. These tools are often free and are designed to make the job of ‘research and tracking’ much easier to manage, especially if you are unable to hire someone dedicated to your content marketing plan, which is the case for many smaller businesses with limited marketing budgets. Instead, you will be able to handle it on your own so you can get the results you need to survive in a competitive business world.

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