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The latest social media marketing articles, advice and insights from the ProfileTree team.

Unlocking the Power of Facebook Marketing Services: A Comprehensive Guide to Boosting Your Brand

ProfileTreeProfileTree // 13th November 2023

With over 2.8 billion monthly active users globally, Facebook presents an unparalleled opportunity for businesses to reach, engage with, and convert new audiences. Over 200 million businesses have active Facebook pages and over 90% of marketers leverage Facebook ads, indicating the platform’s marketing dominance. For small business owners with limited resources, Facebook marketing services provide […]

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Learn Social Media Marketing: The Ultimate 2023 Playbook for Driving Leads Online

ProfileTreeProfileTree // 13th November 2023

Social media marketing has become an essential component of digital marketing strategy today. With over 4.2 billion social media users worldwide, platforms like Facebook, Instagram and Twitter offer immense opportunities for businesses to reach, engage with and sell to their target audience. This complete guide will teach you everything you need to know about learning […]

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Most Used Social Media Revealed: Latest User Statistics for Facebook, Instagram, TikTok & More

ProfileTreeProfileTree // 11th February 2024

It’s not about ice cream socials and your neighbourhood book club anymore. Though you can still hang out with the guys and girls and discuss Forty Shades Sadder or whatever it is people read these days, social media has been on the rise since the early days of the Internet as we know it, with […]

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Social Media Sites List – Master Marketing on the Top 10 Platforms This Year

ProfileTreeProfileTree // 11th February 2024

Social media sites list every major network, app, forum, and community where users gather online. For businesses and marketers, having a presence on the right social platforms where your audience is already highly engaged can significantly boost brand awareness, website traffic, leads and sales. But with new sites emerging constantly, it’s crucial to focus your […]

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Uncover the Power of Social Media Search: A Comprehensive Guide.

ProfileTreeProfileTree // 6th December 2023

If your business is providing online content of any kind, be it about your product or the content itself. Having a high search engine ranking is an indicator of how popular you are in the online community. Search engines rank you according to your relevance to user needs; they are the cause and effect of […]

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The Complete Guide to Facebook Marketing Solutions for Business Growth

ProfileTreeProfileTree // 22nd April 2024

With the increasing popularity of the internet, almost every person uses at least one social media website. This can be a major attraction factor for many businesses looking to improve their online presence. Utilizing social media will allow you to reach much higher levels of exposure. One of the most popular social media sites is […]

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The Complete Guide to Using TweetDeck for Powerful Twitter / X Management

ProfileTreeProfileTree // 11th February 2024

Users could customise their dashboards by moving around these columns or adding new ones. Image credit: GrowVisibility

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How to Use Hootsuite in 7 Steps: The Complete 2024 Guide for Businesses

ProfileTreeProfileTree // 14th February 2024

How to use Hootsuite – This guide covers everything brands need to know about using HootSuite for social media management, including features, tips, best practices, analytics and real user reviews. It seems these days that social media consumes all of us; it’s all around us. We’re surrounded by a constant stream of endless social media […]

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Why Use Social Media? Tips to Create Engaging Content That Converts

ProfileTreeProfileTree // 14th February 2024

Social media is a huge phenomenon that seems to appear overnight and spread through the whole world like a virus. Have we ever asked ourselves, ” Why use social media ?” Social media is a phrase used to describe an online platform. But what can we define social media as? Is it just an online […]

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Online Marketing Tips: 10 Strategies to Grow Your Small Business

ProfileTreeProfileTree // 25th April 2024

It’s the 21st century; the Internet is the most valuable resource a business has. This means that most businesses will benefit in some way from effective online marketing tips. After all, this is how most businesses today find new customers. And here you are, an aspiring business owner still stuck in the past, relying on […]

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11 Free X / Twitter Analytics Tools: How to Use Them & Their Importance to Your Twitter Profile

ProfileTreeProfileTree // 13th March 2024

Tweets, retweets, followers and more! This is a list of some of the most useful free X / Twitter analytics tools that help users understand their Twitter reach and drill down to what works to get more attention on Twitter. ALSO SEE: How to Schedule Tweets What are X / Twitter Analytic Tools? X analytic […]

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Snapchat Marketing: The Ultimate Guide to Reaching Gen Z and Beyond

ProfileTreeProfileTree // 3rd April 2024

Snapchat marketing is a popular channel today. It is one of the fastest-growing social media networks. However, using Snapchat for marketing presents new challenges. It has a distinct culture compared to other social media sites. Nearly 2/3 of its demographic are users between 18 and 34, but it is still an effective marketing tool even […]

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The Complete Guide of What is Snapchat Used For?: From Snaps to Stories and 7 Business Uses

ProfileTreeProfileTree // 8th November 2023

What is Snapchat used for? Snapchat is a popular social media and messaging app that has multiple uses. The app is best known for its disappearing photo and video messages called Snaps. Users can send Snaps to friends that will disappear after being viewed once. Snapchat also features Stories, which are collections of Snaps that […]

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Best Instagram Hashtags: 10 Ways to Increase Your Instagram Engagement with Tags

ProfileTreeProfileTree // 7th November 2023

Are you ready for the most awesome list of the best Instagram hashtags to get you more followers? This list of popular Instagram hashtags contains many things that users find interesting, such as: Instagram says that the service is a visual story-telling system, as promoted by the Instagram FAQ, which allows users to send photos […]

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Snapchat Advertising: The Complete Guide to Unlocking Marketing Success in 2024

ProfileTreeProfileTree // 14th February 2024

If you’re curious about the digital advertising world and are wondering where to start, we’re here to give you a 101 guide, one social media platform at a time. In this blog, we will look at Snapchat advertising – but first, a little introduction… What Is Snapchat? Snapchat is a video and image-sharing social media […]

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Snapchat Geofilters: Essential Strategies for Marketers in 2024

ProfileTreeProfileTree // 14th February 2024

Snapchat geofilters are artwork users create to represent a specific location, like a landmark, a city, a university, a business, or an event. This can be a fun way for brands to create a sense of community and increase their user exposure. They can be used by other Snapchat members as overlays when they submit […]

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Social Media Marketing Companies: 10 Crucial Questions to Ask When Evaluating Agency Partners

ProfileTreeProfileTree // 14th February 2024

What is social media marketing? If you’re a business owner, you’ve heard over and over how important social media marketing is to your brand. Understanding what it is and what it isn’t can assist in making the right decisions that will impact your online presence. Social media marketing is how your team gets traffic and […]

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How to Schedule Tweets: A Comprehensive Guide – 5 Tips

ProfileTreeProfileTree // 12th December 2023

You can’t be online 24 hours a day, seven days a week. That’s impossible for you or anyone else to do, especially if you expect to run your business effectively. But, if you run an international business and you’re based in the UK, you want your customers in the US, Asia and elsewhere in Europe […]

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10 Proven Ways to Get More Views on YouTube and Subscribers

ProfileTreeProfileTree // 19th November 2023

Getting more subscribers and views on YouTube takes time and effort. But by following proven YouTube SEO and marketing strategies, you can grow your channel faster. In this comprehensive guide, we provide 10 tactics to increase YouTube views and subscribers based on the latest YouTube algorithm and expert research. Globally, there are more than a […]

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The Top 10 X / Twitter Tools to Save Time and Boost Engagement

ProfileTreeProfileTree // 11th February 2024

The history of Twitter shows the service started in 2006, and in less than six years, it exceeded over 100 million users, who post 340 million+ “tweets” daily. Tweets are short, 140 characters or less, messages from members to their Twitter followers. Tweets may also be links to websites, photos, videos, audio recordings, live events, […]

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Hashtag Tracking: The Ultimate Guide to Decoding Social Media Conversations

ProfileTreeProfileTree // 5th November 2023

Hashtag tracking is useful for advertising agencies, public relations firms or departments, senior executives, news agencies, journalists, and those involved with marketing. It is useful for all of these groups and even for individuals who are working to build up an online following. Real-time hashtag tracking tells what is going on moment-by-moment. Hashtag analytics is […]

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Boost Your Facebook Organic Reach Now: The Top 7 Strategies for Explosive Organic Growth

ProfileTreeProfileTree // 5th November 2023

Facebook organic reach in 2023 takes strategy and consistently posts the right content types. With Facebook’s algorithm changes over the past few years, brand pages have seen significant declines in organic reach, now averaging below 5%. This makes it challenging to get content shown to your target audience without paid promotion. The key is optimizing […]

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Tweet Chat 101: The Essential Playbook for Driving Engagement

ProfileTreeProfileTree // 17th December 2023

Tweet chats have become an extremely popular tactic for brands looking to engage audiences on Twitter. Recent data from Sprout Social shows that 60% of Twitter users participate in tweet chats weekly. Tweet chats allow you to connect directly with your target audience and industry influencers in real-time. Participants use a designated hashtag to discuss […]

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How to Conduct a Complete Social Media Audit in 2024

ProfileTreeProfileTree // 15th February 2024

Statista showed that social media users would exceed 4.9 billion in 2023. This is about half of the entire human population on Earth. It’s expected to reach 5.85 billion social media users globally by 2027.  Social media audits have become crucial for businesses in 2023. With over 4.55 billion global social media users, platforms like […]

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The Positive Influences of Social Media: Surprising Insights

Miranne KhaledMiranne Khaled // 11th February 2024

Over the past two decades, social media has become an integral part of our lives, seamlessly blending into our daily routines and surpassing its status as a mere luxury to become a necessity. However, recent studies have sounded alarms about the detrimental effects of excessive social media usage.  These studies have cast a sombre cloud […]

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A Guide to 10 Most Used Social Media Platforms and Effective Marketing Tactics

ProfileTreeProfileTree // 11th February 2024

Social media enables brands to engage with current and potential customers, drive awareness, and promote products. In this guide, we’ll examine the top social platforms and effective marketing strategies. It will be a big year for social media and content marketing. Businesses and consumers alike will use social media as a platform to be in […]

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List of Social Media Sites and Apps – 40 Most Popular Networks by Category

ProfileTreeProfileTree // 11th April 2024

The list of social media sites is constantly changing and growing. The popular features include chat rooms, instant messaging, and sharing photos and videos. Some social media systems are designed specifically for mobile devices. It is also now possible to share live video streaming. There is something for everyone on this list of social media […]

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The Top 10 Benefits of Social Media Marketing for Businesses of All Sizes

ProfileTreeProfileTree // 8th March 2024

Social media marketing should be an essential part of any digital marketing strategy. As social media platforms continue to gain traction as one of the quickest and most personalized ways to engage your audience, not having any elements in your day-to-day interactions could hurt your conversions and revenue streams. There are several benefits of social […]

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The Importance of Social Media in 2023 and Beyond A Comprehensive Guide

ProfileTreeProfileTree // 1st November 2023

The Importance of Social Media: Social media marketing provides valuable benefits for brands looking to expand reach, gain insights, boost SEO, convert sales, and more. Developing a strategic presence on social platforms should be a priority for today’s businesses. Social media has become a major component of companies’ marketing strategies. This is true whether you […]

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Get Facebook Likes Fast: 15 Tips and Strategies for Driving Facebook Engagement

ProfileTreeProfileTree // 17th December 2023

Facebook likes are a valuable metric for any business or individual on the platform. They can help to increase brand awareness, generate leads, and drive sales. However, getting more Facebook likes can be challenging, especially in today’s competitive landscape. This comprehensive guide will give you the tips and strategies you need to get more Facebook […]

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Unlock Reddit’s Incredible Reach: 10 Must-Know Stats for Marketers

ProfileTreeProfileTree // 31st October 2023

Reddit, for marketing, is a powerful tool. There’s just one problem. Redditors hate marketing. If you go on Reddit and act like a marketer, you will not be successful. There are ways to be successful on Reddit, but is it worth the trouble? What’s so special about Reddit? As social media platforms go, Reddit is […]

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Instagram Likes – How to Get More Instagram Likes 2023

ProfileTreeProfileTree // 13th January 2024

Instagram Likes – Although Instagram may be touted as a picture and short video-sharing tool, it is definitely a platform that should be considered for your business. Why? For one, Instagram quickly humanizes a brand, making it more visible to consumers and even the competition. With over 500 million active users, something is fueling the […]

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Uncovering the Startling Negative Consequences of Social Media with Statistics 2023

Miranne KhaledMiranne Khaled // 11th February 2024

The prevalence and impact of social media in our modern society is truly astonishing. Today, people turn to social platforms to stay connected with their friends, family, and communities and for businesses to promote their products and address customer concerns effectively. In fact, many consumer-oriented websites now incorporate social features like comment fields to foster […]

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The Top 10 Social Media Marketing Podcasts to Follow

ProfileTreeProfileTree // 11th February 2024

In today’s digital landscape, podcasts have become an invaluable educational resource for marketers looking to stay on top of the latest trends and best practices. With in-depth commentary from leading experts, podcasts provide actionable insights that can help elevate your social media and digital marketing strategies. This guide will explore the top 10 must-follow social […]

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WhatsApp Business Features to Help Your Company Grow

ProfileTreeProfileTree // 21st January 2024

The following WhatsApp Business Features can alter how you communicate online with clients or consumers for good. About 300 million people use WhatsApp every day. This staggering number has inspired the company to work on a Business API, WhatsApp Business, to nourish and cultivate relationships between small companies and consumers.   The app works its magic […]

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E-commerce Business Statistics You Need to Know NOW

Nouran AshrafNouran Ashraf // 14th January 2024

Feeling a bit swamped by the sheer surge of e-commerce and struggling to stay in step with its trends? It’s completely normal; it can be rather daunting, especially when faced with statistics revealing that global e-commerce sales exceeded an incredible $5.7 trillion in 2022! This blog is designed to slice through this knotty confusion and […]

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Social Media Marketing Insight

People buy from people, not from websites. You know it’s true. But what does “people buy from people” really mean, and how can you take action now so that your business can benefit from it? It’s all about getting your business out into the sphere of social media and then working on it.

Simply put, social media are internet services that let you interact with others and share and create content through online communities. They present great marketing opportunities for businesses of all sizes. You can use social media to:

  • Promote the name of your brand and business
  • Tell customers about your goods and services
  • Find out what customers think of your business
  • Attract new customers
  • Build stronger relationships with existing customers

In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. From a simple Instagram post to Facebook announcements, there is practically no end to the new opportunities that a carefully managed social media campaign can bring. With this in mind, any entrepreneur or aspiring entrepreneur who has yet to try out the power of social media needs to start working on creating a stronger online presence.

Building a strong social presence and connecting with your audience on social media is time-consuming and can be tough. These platforms are constantly changing, and so it’s not something you can just put up and expect it to run itself. Continue the conversation and you will continue to build relationships with your audience and your potential customers. If you take the time to nurture those relationships and provide value, then your business will benefit as a result. Social networks are powerful, and in a world where people buy from people, the relationships you build online can mean everything for your business.