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The latest social media marketing articles, advice and insights from the ProfileTree team.
ProfileTree // 21st February 2024
Timing is everything in the world of social media. If you want to go TikTok viral then you will have to determine the best times to post on TikTok. TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have […]
Miral Nassar // 21st February 2024
In an era dominated by the digital landscape, the power of social media reigns supreme, shaping how we connect and communicate and influence our perceptions of beauty in profound ways. Yet, beneath the glossy filters and flawless selfies lies a complex narrative of societal pressures, unrealistic expectations, and the profound impact of digital culture on […]
ProfileTree // 13th February 2024
Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]
Noha Basiony // 13th February 2024
In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement. This article […]
Noha Basiony // 15th March 2024
Imagine a world where all of your marketing campaigns are not just targeted but hyper-personalised. It is where every ad, email, and social media post resonates deeply with each individual customer, speaking directly to their needs and desires. It is also where data analysis is not a slow, manual process but an automated engine churning […]
ProfileTree // 13th February 2024
What is an Influencer? Social media influencers are the advertising element in the influence market. This is quite a specific type of market, where companies hire influencers to endorse their products through testimonial advertising. This tool generates sales and engagement with a brand’s products and services when the influencer’s followers see the content they have […]
Noha Basiony // 14th February 2024
Our thumbs scroll, eyes glazed, through a seemingly endless stream of filtered lives, perfectly curated vacations, and meticulously crafted opinions. It is the daily ritual of social media platforms that promise connection but often leave us feeling strangely disconnected. But what if we hit pause? What if we dared to step away from the curated […]
Esraa Mahmoud // 22nd February 2024
Perhaps the first thing that comes to mind when we read trust in media statistics is, “Can the media be trusted to begin with?! Well, it is complicated! Remember the days when headlines felt like reliable guides, not a dizzying funhouse of questionable claims and political spin? Yeah, us neither! In today’s information overload, navigating […]
Esraa Mahmoud // 17th April 2024
Do you ever lose track of the time spent on social media while mindlessly scrolling through endless cat videos and celebrity updates? Feeling that familiar pang of guilt after realising hours have melted away into the digital abyss? You’re not alone. In today’s hyper-connected world, social media has become both a source of connection and […]
ProfileTree // 22nd March 2024
For many small businesses, it can be overwhelming to know what social media platforms are best for the business and what ones are worth the time. Especially with the amount of social media platforms that are currently out there and with new sites and platforms popping up regularly. It’s important to remember, especially for a […]
ProfileTree // 5th March 2024
As a small business, you should be taking advantage of social media within your digital marketing strategy. If not, you’re missing out on a quick, inexpensive, and effective way to reach your audience. Benefits of Social Media for Small Business: Imagine this: 97% of consumers use social media, spending an average of 2 hours and […]
ProfileTree // 7th February 2024
In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as a form of expression. In recent times, these alluring animated pictures have come to play a crucial role in online marketing via blog entries, emails, […]
ProfileTree // 5th March 2024
TikTok is the home to millions of creators who strive to become overnight sensations with viral videos that grab them the title of “most-followers on TikTok” With the platforms wide variety of content from comedy sketches, videos of pets and cooking videos to name a few, there is something for everyone to enjoy. TikTok has […]
ProfileTree // 7th February 2024
If you’ve read the news or been online lately, you’ve probably heard of a new social media platform called TikTok. Easily the largest and hottest platform, TikTok is so popular that even celebrities, politicians, and sports teams are making accounts and posting content. TikTok for Business launched in June of 2020, and since then it […]
Nuala Davies // 15th February 2024
In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]
Esraa Ali // 21st February 2024
Social media has become an integral part of our daily lives, allowing us to connect with friends and family, stay updated with news, and share our experiences. However, the increasing use of social media has also given rise to a concerning trend – social media addiction. In this article, we will discuss the shocking statistics […]
ProfileTree // 11th February 2024
Social media algorithms are like complex puzzles waiting to be solved. But for many, they can be a daunting challenge. Algorithms are pinpointed as the reason behind low-performing content. On the other hand, many see algorithms as helpful and harmless. As they deliver users content that is relevant to them, rather than random posts shown […]
ProfileTree // 5th February 2024
What is a Social Media Influencer? A social media influencer is a person who uses social media platforms to attract a target audience to a specific industry or brand that they have an honest reputation with and have knowledge about. A social media influencer impacts the purchasing habits of their audience by posting regularly about […]
Nuala Davies // 5th February 2024
You’ve invested time to build your organic presence on Instagram. You have a good amount of followers, your content gets great engagement rates. You’ve created an extensive variety of valuable content. Now what? What should the next steps in your Instagram marketing strategy be? Instagram ads have fantastic potential for your business to reach new […]
ProfileTree // 16th April 2024
Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a method of delivering and consuming video content, it has a variety of categories and plays 60-second videos. TikTok has amassed a following of over 800 million monthly active users who consume an average […]
ProfileTree // 4th February 2024
Instagram Updates: At the very end of 2023, Instagram’s search function changed. Specifically, Instagram keywords emerged. Previously, users could only search using hashtags, locations or users’ handles. Captions and bios outside of these data fields had no impact on Instagram search results. This caused a bunch of problems. For one thing, it obviously led to […]
ProfileTree // 1st February 2024
Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of advertising directly to a large group of consumers, a business or brand will hire an influencer to create social media content involving the product. The […]
ProfileTree // 1st February 2024
Back in 2015, Facebook launched dynamic product ads to help eCommerce businesses run scalable ad campaigns that were targeted and optimised. Utilising dynamic Facebook ad campaigns can increase conversions and boost sales without users spending precious time configuring individual campaigns. Most eCommerce stores have integrated features like Facebook Catalog and Facebook Pixel to make setting […]
ProfileTree // 1st February 2024
In recent updates, Instagram has placed a big emphasis on aiding access to original content. With value being at the forefront of the app, it has introduced an Instagram Search and Explore tab to help users search and discover meaningful content to them. While this may sound primarily beneficial for users – businesses big or […]
ProfileTree // 31st January 2024
This week saw the launch of Instagram Live Rooms, an exciting new feature built to reinvent the way users collaborate and entertain in real-time. This recent addition allows users to add up to three guests when they go live to their followers. This is two more than the previous limit, where users could only host […]
Nuala Davies // 30th January 2024
Since the pandemic, platforms such as Instagram and TikTok have become powerhouses in the digital content landscape attracting billions of users all across the world. When delving into the world of content creation, short form video offers an abundance of opportunity. Video content and micro content has boomed, changing the way we consume media online. With […]
ProfileTree // 20th February 2024
Social media crisis management is a topic that businesses try to avoid for as long as possible; sometimes until it’s too late. Nobody can expect when a crisis might happen, which is why businesses need to be ready with a plan and a procedure to contain the situation when your business gets into hot water. […]
Eman Sameh // 15th February 2024
Social media platforms are constantly advancing, with each one jostling for attention, user behaviours shifting, and new features emerging at a dizzying pace. To navigate this dynamic environment effectively, it’s crucial to stay up to date with the latest trends and statistics. In this article, we will present critical social media statistics for 2023, providing […]
ProfileTree // 25th January 2024
It is a legal and ethical necessity that companies have governing policies for different aspects of their business. This would include an internal code of conduct, health and safety policies as well as a code of conduct for any networking. Having a social media policy set in place is extremely important to protect your business, […]
ProfileTree // 26th January 2024
Whether it’s an Instagram post announcing an update, a behind the scenes look at your business on Stories, or a promotional video on Facebook – visually appealing content dominates social media. Social Media is used as a way to reach new customers, engage with your current audience and build brand awareness, so it is vital […]
ProfileTree // 26th January 2024
How to Create Instagram Reels: Instagram Reels is a new feature used to create short, snappy, engaging videos. It’s the hottest upgrade to come out of 2020, having been in the works for over a year. After being trialled and tested in Brazil and India before the rest of the world – users and downloads […]
ProfileTree // 25th January 2024
Instagram reels allow for 15-30 second clips while TikTok allows for 1 minute clips.
Noha Basiony // 26th March 2024
In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]
Noha Basiony // 25th January 2024
In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]
Esraa Mahmoud // 21st February 2024
Social media has become an integral part of our global society, shaping the way people connect, share information, and engage with each other. As of the latest available social media statistics, the worldwide landscape of social media is vast and continually evolving, reflecting the dynamic nature of online communication. In the blink of an eye, […]
ProfileTree // 11th February 2024
Every day, we are influenced by an algorithm in the decisions and choices we make. They are ultimately there to try to help everyone to only see the content they are interested in. However, they can have an opposite effect by hiding content from users you follow because their content might not meet the criteria. […]
People buy from people, not from websites. You know it’s true. But what does “people buy from people” really mean, and how can you take action now so that your business can benefit from it? It’s all about getting your business out into the sphere of social media and then working on it.
Simply put, social media are internet services that let you interact with others and share and create content through online communities. They present great marketing opportunities for businesses of all sizes. You can use social media to:
In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. From a simple Instagram post to Facebook announcements, there is practically no end to the new opportunities that a carefully managed social media campaign can bring. With this in mind, any entrepreneur or aspiring entrepreneur who has yet to try out the power of social media needs to start working on creating a stronger online presence.
Building a strong social presence and connecting with your audience on social media is time-consuming and can be tough. These platforms are constantly changing, and so it’s not something you can just put up and expect it to run itself. Continue the conversation and you will continue to build relationships with your audience and your potential customers. If you take the time to nurture those relationships and provide value, then your business will benefit as a result. Social networks are powerful, and in a world where people buy from people, the relationships you build online can mean everything for your business.
