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Category: SEO – Search Engine Optimization

SEO Hosting: The Good and Bad
Content Writing and Marketing

SEO Hosting: The Good and Bad

Say you’re an established online marketer. You’ve done your research and managed to build a sizeable online marketing presence complete with high-quality blogging and ensuring

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Google Analytics URL Builder
SEO - Search Engine Optimization

Google Analytics URL Builder

Now that you have started your online marketing campaign, keeping track of your website’s viewers will allow you to gain valuable information about your audience.

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SEO Report
SEO - Search Engine Optimization

SEO Report

Search engine optimization is the process by which your content is adjusted so that it ranks high on a search engine’s results page. It is

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YouTube SEO Tips and Tricks
SEO - Search Engine Optimization

YouTube SEO Tips and Tricks

After Google, YouTube is the second most popular system with over 30 million users per day. YouTube usage is larger than the total searches made

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Top Free SEO Tools
SEO - Search Engine Optimization

Top Free SEO Tools

Search engine optimization (SEO) is a vitally important effort to make sure websites stay relevant, have the proper characteristics recognized as important by the major

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What is Website Analysis
Content Writing and Marketing

What is Website Analysis?

Website analysis examines issues about the website domain, the ranking of the URL, the level and quality of website visitor traffic, the construction of the

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Get to Know SEO
SEO - Search Engine Optimization

Get To Know SEO: A SEO Glossary

Search Engine Optimization or SEO is the terminology given to the activity of ensuring a website can be found in search engines like Google, Chrome, or Internet Explorer for words

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Google Pagerank for Business
SEO - Search Engine Optimization

Google PageRank for Business

Google PageRank: Everything You Need to Know about Google PageRank was once a defining factor in getting your business noticed online, but those days have

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Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimization) campaigns, but don’t have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business grow. In a world where people of all ages and backgrounds are constantly glued to a screen, SEO should be an essential piece of your marketing campaign. By optimizing your business’ website for organic search, you are allowing your products and/or services to be discovered and explored, with the potential to grow your business exponentially.

For example, the majority of people use Google (or Bing) to search for things like “best tacos restaurant” or “pet shops in [town name]”. When people search for these kinds of queries, you’d want your website (when relevant) to come up on page one, yelling, “Pick me! Pick me!” How do you do that, you might ask? The answer is good old SEO.

Many business owners feel that they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. The digital landscape has changed dramatically over the past few years, and SEO is and will still remain an effective and important marketing strategy.

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