Explore our work & see the results
The latest search engine optimisation articles, advice and insights from the ProfileTree team.
ProfileTree // 21st March 2024
“The best way to get one link is to create something truly great that links to naturally.” – Rand Fishkin, SEO expert. While Fishkin emphasizes the power of naturally acquired backlinks, the reality is that creating such content consistently and waiting for organic links can be a slow process. This is where the backlink conundrum […]
ProfileTree // 15th February 2024
Google offers a selection of free tools with helpful data to optimize your website. Credit: Unknown
ProfileTree // 5th November 2023
Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click (PPC) […]
ProfileTree // 22nd April 2024
As a small business, having an optimised site to draw traffic is key. With so much competition in the online space, utilizing the right tactics can make a tremendous difference in whether your site will gain traction and get the conversions you seek. When developing the site, it is important to consider small business SEO. […]
ProfileTree // 3rd April 2024
Google Maps Marketing can strengthen your business in so many ways. For instance, mobile devices, including phones and tablets, are more popular than ever. More than a billion people are using mobile maps to get the information they need. Need to find an Italian restaurant nearby? Looking for a gas station as you travel in […]
ProfileTree // 13th February 2024
SEO copywriting is the art and science of creating online content optimized for organic search traffic. More than just stuffing keywords into text, it involves providing value to readers through compelling and comprehensive content. Most people don’t type in URLs anymore. They generally use search engines when they want to navigate a site. Because of […]
Noha Basiony // 11th April 2024
Companies launch their websites, the main asset of their online presence, to showcase their products and services, increase visibility, and identify their brands. Websites help businesses reach and engage with a broader audience, increase sales, communicate their mission and vision to their customers and stakeholders and build trust and credibility. For websites to provide those […]
ProfileTree // 22nd April 2024
Ranking on the first page of Google is challenging, especially when your company is in a highly competitive industry. Today, we’ll look at how to achieve this using long-tail keywords. The truth takes time, money, and hard work to make the top spot on Google. And that’s once you’ve found an SEO expert who can […]
ProfileTree // 17th December 2023
When an online marketer begins working with a new client on an SEO project, one of the first things they will do is perform an analysis of the entire website. This is where SEO analyser tools come in handy. In fact, many online marketers will refuse to quote a price unless they’ve performed an SEO […]
ProfileTree // 4th February 2024
SEO services can help you improve your website’s visibility and ranking in search engine results pages (SERPs), leading to more traffic, leads, and sales. Investing money in an SEO company is a big decision. Therefore, it is important to ensure the company you hire offers quality SEO services for your money. This concept is true […]
ProfileTree // 10th January 2024
What is an SEO audit? If you’re wondering why your website isn’t doing as well as you’d like in Google search results, then this question is also the answer to your problem. A digital marketing company uses audit tools to find improvements you can make to make your site and its individual pages more attractive […]
ProfileTree // 5th April 2024
Competitive keywords are one of the main parts of the Search Engine Optimisation lingo. They are the heart and soul of blogs, website content, and SERP rankings. Moreover, understanding and targeting the correct competitive keywords is a potential advantage for any business. SEO and content friendliness for search result pages is not an easy win. […]
ProfileTree // 13th March 2024
Back in the day, if you wanted to get noticed, it meant renting a billboard, taking out an ad in a newspaper, or if you could not do the last two, then you could just put up a sign somewhere about the website you own. But now, with large search engines being the go-to fonts […]
ProfileTree // 22nd October 2023
Yoast is a very young Dutch company. They have been making a BIG impact despite only being established in 2010. There’s one simple reason for this. Yoast is achieving their goal of giving everyone worldwide the best SEO results possible, meaning a chance to rank in search engines such as Google, Bing and Yahoo. Yoast […]
Ranel Viala // 11th October 2023
What is Website Domain Authority and Why Does It Matter? Website Domain Authority (DA) stands out as a key marker in the sometimes confusing world of the internet, especially when you’re trying to lift your website up among the countless others out there. Moving through the many aspects of being online, DA comes forward as […]
carol // 28th February 2024
Think about the last product, restaurant, or service provider that you searched for online. You probably visited their website or one of their social media accounts. But have you ever thought about what makes a company ‘click’ for you? What affects your decision on whether you want to use that service or purchase this product? […]
Rahma Ali // 11th October 2023
SEO or Google ads? What do you need to consider first? You understand that search engine optimisation, or SEO, makes your website get a better rank. Meanwhile, Google Ads will place your URL at the top of relevant search queries. It seems slightly costly, but it’s worth it, as it delivers the instant desired outcome. […]
Ciaran Connolly // 26th October 2023
Almost all online experiences begin with a search. Accordingly, online businesses always strive to be at the top of the search results to gain more organic traffic. This is where SEO comes into play. Focusing on your website optimisation can help you boost the visibility of your content, reach the right target audience, increase your […]
Rahma Ali // 14th April 2024
Every business wants to increase website traffic, generate more conversions, and let its audience see its content first. So, it’s understandable that the second question will be how to optimise a website and the best strategy you can follow. Here is what you need to know. According to the First Site Guide, over 50 billion web […]
Miral Nassar // 11th September 2023
When you add a new blog post to your website that uses the Rank Math SEO plug-in, you will see that an SEO Score is automatically assigned. This score, which is based on a total of 100 parameters, will aid you in improving your SEO rankings. You might believe that you should always aim for […]
Miral Nassar // 13th September 2023
Have you ever been curious to know more about website SEO? As business and website owners, we frequently hear this acronym; nevertheless, we become anxious whenever we consider how to learn it. You no longer need to feel this way, though, as we will demonstrate how to SEO your website in detail in today’s article. […]
Noha Basiony // 25th August 2023
If you have not yet used Rank Math, you are really missing out. Traffic is the one thing anyone posting online is seeking. Whether this happens to be on a website or a social media platform, it is highly critical to reach as many audience members as possible. This is how your business gets recognition, […]
Nouran Ashraf // 22nd April 2024
Searching for a free tool to test your website’s speed? Google PageSpeed Insights is perfect! Here, we will break down what you need to check when your website has a problem with speed. There might be a lot of reasons your blog post is not getting the traffic you desire, despite being an amazingly written […]
Omnia Essawy // 3rd April 2024
In the fast-paced digital era of 2023, choosing the right Content Management System (CMS) is crucial for building a successful online presence. The CMS market is bustling with a variety of platforms, each offering unique features and capabilities to cater to diverse business needs. This article will delve into the seven best CMS platforms in […]
Omnia Essawy // 24th April 2024
In the rapidly evolving landscape of digital marketing, 2023 is marking the dawn of a new era. A time when Artificial Intelligence (AI) takes centre stage to revolutionise promotional campaigns and gain profound insights into the preferences of target audiences. The profound impact of AI is undeniable as it continues to transform the entire digital […]
Rahma Ali // 21st January 2024
Have a website? Then you can only make it right with an SEO company. So, how can you choose a reliable and trusted one? Finding a GREAT SEO agency might require more time than you might expect. First, you have to check out ratings and read reviews while looking for the best choice. The first […]
Nouran Ashraf // 22nd April 2024
Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]
Sara Lynch // 11th April 2024
A website title is an essential element of a web page’s HTML code. It serves several important purposes and carries significance for both search engines and website traffic. In this article, we’ll discuss why a website title is important for the performance and visibility of your website content. It is a major factor in SEO […]
Claire Mulligan // 3rd November 2023
“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to discover information and inspiration through images.
Pinterest is an excellent platform for businesses and marketers who want to expand their reach and sell their products and services using attractive images.
ProfileTree // 21st January 2024
Search Engine Optimization (SEO) is a critical aspect of online marketing that involves optimizing your website’s content and structure to improve your search engine rankings. The ultimate goal of SEO is to increase your website’s visibility and attract more traffic from search engines such as Google, Bing, and Yahoo. The primary benefit of SEO is […]
Claire Mulligan // 20th February 2024
Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.
By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.
ProfileTree // 3rd November 2023
Search Engine Optimization or SEO is the terminology given to the activity of ensuring a website can be found in search engines like Google, Bing, or Internet Explorer for words and phrases that are relevant to what the site is offering. It is a curated process, with careful consideration given to the type of content […]
Claire Mulligan // 30th January 2024
LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.
However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.
Claire Mulligan // 9th February 2024
Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.
When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.
Rahma Ali // 6th November 2023
OpenAI released a new interface called ChatGPT. Is it just a new chatbot? Is it a genuine innovation like we see thousands of social media influencers talking about it on Tiktok? Here’s what businesses should know about it and how it differs from other AI writing tools. I know, I know… It’s big news! Another […]
ProfileTree // 16th October 2023
In an age where maintaining a strong online presence is crucial for individuals and businesses alike What is Linktree, you ask? Linktree has emerged as a popular tool. Marketed as a way to streamline your social media and online marketing efforts, Linktree offers a convenient way to share multiple links from a single platform. However, […]
Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimisation) campaigns, but don’t have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business grow. In a world where people of all ages and backgrounds are constantly glued to a screen, SEO should be an essential piece of your marketing campaign. By optimizing your business’ website for organic search, you are allowing your products and/or services to be discovered and explored, with the potential to grow your business exponentially.
For example, the majority of people use Google (or Bing) to search for things like “best tacos restaurant” or “pet shops in [town name]”. When people search for these kinds of queries, you’d want your website (when relevant) to come up on page one, yelling, “Pick me! Pick me!” How do you do that, you might ask? The answer is good old SEO.
Many business owners feel that they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. The digital landscape has changed dramatically over the past few years, and SEO is and will still remain an effective and important marketing strategy.
