How To Use SEMRush: The Essentials
ProfileTree // 8th January 2024
Credit: ProfileTree.com
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SEO – Search Engine Optimisation - Page 2
The latest search engine optimisation articles, advice and insights from the ProfileTree team.
Search Remarketing: A Powerful Technique for Your Business
ProfileTree // 4th January 2024
Through search remarketing businesses can retarget users searching for their products and services. Credit: ProfileTree.com
Master Secondary Keywords to Leapfrog Your SEO Competitors
ProfileTree // 3rd January 2024
Credit: ahrefs.com
SEO Guide: Google’s YMYL Update | Complete Guide
ProfileTree // 10th January 2024
Comparison of search engine market shares in the past decade. Image Credit: Statistica
Semrush Alternatives: 7 Top Picks for Keyword Research, Competitor Tracking and Beyond
ProfileTree // 22nd April 2024
Semrush is an SEO software used for keyword research and looking for back-link opportunities. There are many Semrush alternatives, serving the same purpose with different features. A company uses keyword research to enhance their digital footprint and to further understand their target audience. With its vast array of SEO functionality spanning keyword tracking, site audits, rank […]
What is Python SEO? Essential Libraries, Tools, and Tips for Automating SEO Processes
ProfileTree // 26th March 2024
Python is becoming popular with the SEO community due to its ability to automate repetitive tasks that can be time restrictive. This ensures that technical SEO campaigns are improved, time is saved, and there is no sacrifice with results. But, what exactly is python SEO? Python is an open-source programming language that was created in […]
8 Ways to Carry Out Keyword Research
ProfileTree // 14th December 2023
Keywords should also take your target audience into consideration because then you will be able to select keywords that have been designed specifically for that niche. (Image Credit: Sunmediamarketing)
What Is a Website Audit and Why Are They Important?
ProfileTree // 21st April 2024
Cybersecurity breaches happen daily, to small and large companies, so ensuring that your site is catered for security wise is integral. (Image Credit: Security Audit Systems)
SEO Ultimate Guide: Everything You Need to Know
ProfileTree // 22nd April 2024
Today’s marketplace is overwhelmingly digital. But what implications does this have on traditional business concepts such as marketing and competitiveness? Part of that answer lies in the influence of leading search engines, including Google, Yahoo! and Bing. Google nearly holds a monopoly on web search volume, with an overwhelming 90 per cent of global searches passing through […]
Everything you need to know about Crawl Budget
ProfileTree // 11th December 2023
Google crawl bots crawl bots and index them for users to access on SERPs, (Source: Haywood Beasley)
SEO Basics: The Complete Guide to Ranking in 2024
ProfileTree // 16th February 2024
Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back to basics – and we’re here to show you how. There’s no denying SEO is a hot topic. In the online marketing world, most of the brands you search for wouldn’t be so accessible without it. […]
What Is Google Analytics? How to Gain a Better View of your Users
ProfileTree // 6th December 2023
Google Search Console tools can help you to manage the traffic on your website and to optimize your content. Credit: ProfileTree.com
Yoast Academy: The Easy Way to Learn SEO?
ProfileTree // 5th December 2023
Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. At the heart of every successful WordPress website lies the Yoast SEO plugin, an indispensable tool for optimizing websites for search engines and enhancing their overall visibility. Developed […]
Canva 101 Hacks for Stunning WordPress Designs
Miranne Khaled // 11th January 2024
As the digital landscape evolves, website owners often seek new ways to enhance their online presence and improve user experience. The design they choose for their websites can significantly attract more users, consequently generating more traffic. WordPress is one of the prevalent content management systems (CMS) used for different functionalities, especially the creation of blogs […]
What Is A Social Aggregator? A Comprehensive Guide for Businesses and Organizations
ProfileTree // 4th December 2023
What is a social aggregator? A social aggregator is a tool companies and individuals use to monitor or use many social media accounts they own in one place. An essential time-saver! In today’s dynamic digital landscape, where social media platforms reign supreme, businesses and organizations constantly seek ways to amplify their online presence, enhance engagement, […]
Is SQL a Programming Language? Understanding SQL
Maha Yassin // 11th April 2024
Have you ever caught yourself mulling over the question, “Is SQL a programming language?” Rest assured, you’re in good company. It’s indeed baffling why SQL – this indispensable tool for managing data across countless applications – doesn’t exactly slot into the conventional definition of a programming language. In this article, we’ll navigate through the intriguing […]
What Is Google Index and How Does It Affect you?
ProfileTree // 3rd December 2023
What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google indexing is an essential. Search engines play a pivotal role in organising, navigating, and retrieving information amidst the vast sea of webpages. As the world’s leading search engine, Google employs a sophisticated system to […]
Yoast SEO: Your Comprehensive Guide to Mastering WordPress SEO
ProfileTree // 3rd April 2024
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At ProfileTree, we use Yoast every day. Should you make it the SEO go-to for your business? Our Specialist Reviewer takes you through the essentials of […]
What Is Black Hat SEO? And Should you Really Care?
ProfileTree // 29th November 2023
What is black hat SEO? Put simply, these are methods used to increase a website’s page rank in a search engine, which violate the search engine’s rules. Read on and we’ll explain more. The term “black hat” originated from western movies, where the good guys and the bad guys were distinguished based on the colour […]
What Is Google Ranking? A Modern Business Essential
ProfileTree // 5th December 2023
Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search.
Being favoured over other businesses means having a much bigger ‘shop window’ in results and more chances to show your wares to potential buyers!
Google, the world’s leading search engine, holds the key to unlocking website success, and its ranking algorithm plays a crucial role in determining which websites appear in the coveted top positions. In 2022, there were an average of 8.5 billion daily searches conducted on Google worldwide (Source: Internet Live Stats).
What Is Google My Business? A Comprehensive Guide to Business Visibility and Growth
ProfileTree // 5th April 2024
What is Google My Business? Think of it as a shop window Google opened up for your business. It displays your details details in their search results, meaning some great FREE benefits ready to use today. How? We’ll explain. A growing number of businesses are attempting to improve their search results, and no search-engine company […]
What Is SEO? The Essential Guide to Transforming Your Website Traffic
ProfileTree // 15th April 2024
If you’re a business owner, you’ll have heard the term but we’re guessing you’ve heard a lot of conflicting advice? Let’s demystify SEO, starting with what SEO means and the huge difference it can make to your online marketing. Search engine optimization (SEO) has evolved from a nice-to-have to a must-have for brand growth as […]
What Is A Keyword? A Comprehensive Guide to Keyword Research and SEO Success
ProfileTree // 25th January 2024
Credit: ProfileTree.com
Optimising Success: How to Find The Best SEO Agencies in Ireland
Noha Basiony // 19th November 2023
In the digital age, where search engine rankings can make or break a business, the proper Search Engine Optimisation (SEO) strategy is invaluable. Ireland, with its burgeoning tech industry, is home to some of the most skilled SEO agencies in the world. These agencies specialise in catapulting their clients to the top of search engine […]
What Are Negative Keywords? Learn an SEO Essential
ProfileTree // 19th November 2023
Adding negative keywords on Google Adwords can help you to enhance your campaign. Credit: ProfileTree
What is Keyword Research? A Complete Guide to Effective Keyword Research for SEO
ProfileTree // 16th November 2023
What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]
2023’s Top SEO Agencies in Dublin, Ireland
Noha Basiony // 20th November 2023
Search Engine Optimisation (SEO) is the essence of digital marketing and a critical component for any business wishing to ensure their online presence is not only visible but dominant. In Ireland, where the digital landscape is as verdant as its rolling green hills, choosing the most suitable SEO agency can be the difference between flourishing […]
Website Audit Unlocked: Discover Hidden Opportunities with Our Essential Guide to Crafting a Winning Strategy
Ranel Viala // 21st April 2024
Navigating the vast and dynamic world of the internet with a strategic Website Audit enables your website not only to reflect your business accurately but also to serve as a robust platform that effortlessly guides your visitors through their journey, from discovery to conversion. This website audit, far more than a simple check-up, is a […]
Google Analytics Bounce Rate Got You Down? 10 Pro Tips to Improve It
ProfileTree // 12th November 2023
Bounce rate, the percentage of visitors that leave your website from the landing page without any other pageviews, is an important metric to measure engagement and conversion success. In this comprehensive guide, we explain what bounce rate is, provide tips for analysis to identify issues, and strategies to reduce bounces and improve visitor retention. There […]
Effective Keyword Monitoring: The Ultimate Guide to Unlocking Insights 101
Ranel Viala // 23rd January 2024
Harness the Power of Data Through Strategic Keyword Monitoring Keyword monitoring is a crucial practice in today’s active online shopping and information landscape, ensuring that your website remains effortlessly discoverable. But what exactly does it involve? Let’s break it down a bit: Keyword monitoring is like managing a shop. It revolves around understanding the specific […]
SEO Hosting: Top 10 Tips for Maximizing Your SEO Hosting Performance
ProfileTree // 9th November 2023
Say you’re an established online marketer. You’ve researched and built a sizeable online marketing presence with high-quality blogging. Maybe you’ve also ensured that your search engine optimization is spot on. Kudos are in order, and you’ve earned your digital keep thus far. But there’s one thing that you might be a tad oblivious to when […]
How to Design an Incredible SEO Strategy in 5 Steps
ProfileTree // 11th April 2024
Attracting web traffic is harder than ever. Once upon a time, you could stuff keywords onto a page, and that was all it took to rank. A combination of higher competition and more sophisticated search algorithms has changed things. If you want to gain organic traffic in 2020, you need a seriously good SEO strategy. […]
Online Marketing Tips: 10 Strategies to Grow Your Small Business
ProfileTree // 22nd April 2024
It’s the 21st century; the Internet is the most valuable resource a business has. This means that most businesses will benefit in some way from effective online marketing tips. After all, this is how most businesses today find new customers. And here you are, an aspiring business owner still stuck in the past, relying on […]
YouTube SEO: 10 Essential Tips for Improving Your Video Rankings This Year
ProfileTree // 21st January 2024
YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]
What is Domain Authority? 5 Easy Ways to Improve it
ProfileTree // 7th November 2023
In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve. We’ll cover several angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for our […]
Check Backlinks Like a Pro: A Complete Guide to Backlink Analysis and SEO
ProfileTree // 22nd April 2024
Check Backlinks regularly to assess SEO success and uncover new link-building opportunities. This guide uses top tools to analyze backlink profiles, monitor competitors, and develop plans to build additional strategic, high-value links. Links leading to your website can have a significant effect on the search performance of your website. However, the impact of a backlink […]
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Search Engine Optimisation Insight
Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimisation) campaigns, but don’t have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business grow. In a world where people of all ages and backgrounds are constantly glued to a screen, SEO should be an essential piece of your marketing campaign. By optimizing your business’ website for organic search, you are allowing your products and/or services to be discovered and explored, with the potential to grow your business exponentially.
For example, the majority of people use Google (or Bing) to search for things like “best tacos restaurant” or “pet shops in [town name]”. When people search for these kinds of queries, you’d want your website (when relevant) to come up on page one, yelling, “Pick me! Pick me!” How do you do that, you might ask? The answer is good old SEO.
Many business owners feel that they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. The digital landscape has changed dramatically over the past few years, and SEO is and will still remain an effective and important marketing strategy.