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Category: SEO – Search Engine Optimization

What is SEMRush? Online SEO Audit tool
SEO - Search Engine Optimization

What Is SEMRush?

What is SEMRush? It’s an unavoidable fact that SEO is the key to having a successful blog, website or even online business. SEMRush helps make

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What is a Breadcrumb? Navigation for SEO
SEO - Search Engine Optimization

What Is A Breadcrumb?

What is a breadcrumb? A small but very very helpful feature of a website showing how you found your way to the page you’re viewing. 

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What is a Social Aggregator?
SEO - Search Engine Optimization

What Is A Social Aggregator?

What is a social aggregator? A social aggregator is a tool used by companies and individuals alike to monitor or use many social media accounts

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What is Google Analytics? Audit a website with Google
Business Strategy

What Is Google Analytics?

What is Google Analytics? Simply, a great way to understand not just how many people are visiting your website but much, much more.  Want to

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Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimization) campaigns, but don’t have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business grow. In a world where people of all ages and backgrounds are constantly glued to a screen, SEO should be an essential piece of your marketing campaign. By optimizing your business’ website for organic search, you are allowing your products and/or services to be discovered and explored, with the potential to grow your business exponentially.

For example, the majority of people use Google (or Bing) to search for things like “best tacos restaurant” or “pet shops in [town name]”. When people search for these kinds of queries, you’d want your website (when relevant) to come up on page one, yelling, “Pick me! Pick me!” How do you do that, you might ask? The answer is good old SEO.

Many business owners feel that they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. The digital landscape has changed dramatically over the past few years, and SEO is and will still remain an effective and important marketing strategy.

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