What Is A Breadcrumb?

What is a breadcrumb? A small but very very helpful feature of a website showing how you found your way to the page you’re viewing.  We’ll explain how and why in our QUICK READ guide…   What is a Breadcrumb? A breadcrumb works very similarly to the true navigation system of a website. The main difference being that the breadcrumb […]

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What Is A Social Aggregator?

What is a social aggregator? A social aggregator is a tool used by companies and individuals alike to monitor or use many social media accounts they own in one place. An essential time-saver! Many companies use an aggregator – like Hootsuite and Tweetdeck – to monitor their social medias with ease. Or to share posts, status updates, images and videos.  […]

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Readability: An Easy Boost for Content ROI

Readability might not be your first thought when drawing up content. But this means you could be missing out on a simple, easy way to ‘tune up’ your ROI. How? Let’s take a closer look at some essential questions: What is readability? How does it improve the SEO of my website? What can I do to improve my own readability? […]

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Our ULTIMATE DIGITAL FAQ: FREE Knowledge Base (Pt 2)

Remember when we talked about those people who say there’s no such thing as a free lunch. For a second time we say: Oh yeah?! We’ve made sure you can have your cake AND eat it with another FREE digital knowledge archive. Oh, and we’ll stop the metaphors now…promise. Round Two of our dine-for-free Knowledge Buffet (sorry!) is right here… […]

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SEO ULTIMATE GUIDE: EVERYTHING You Need to Know

Why use our SEO ultimate guide? When it comes to SEO, there’s SO much confusing advice and second-hand wisdom you’d be forgiven for parking the whole subject. But – trust us – it’s an essential. And it can be explained clearly. Of course, nothing can replace bringing in industry specialists with the latest expertise. But, even then, the more you […]

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Understanding Google: Ultimate Guide For YOUR Business

What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised, talk to your customers and much, much more. Not only is Google is one of the biggest companies in the world, valued at over half a TRILLION dollars in 2016, but they […]

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WordPress SEO with Yoast: Ultimate Guide

Ever published a great article packed with information only to find it it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day.  At ProfileTree we Yoast every day. Should it you make it the SEO go-to for your business? Our Specialist Reviewer James takes you through the essentials of this unmissable plugin. […]

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Yoast: What is it?

Yoast, what is it and how does it work? Yoast, a very young Netherlands-based company, have been making a BIG impact despite only being established in 2010. There’s one simple reason for this: Yoast are achieving their goal of giving everyone around the world the best SEO results possible, meaning a chance to rank in search engines such as Google, […]

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Keyword Generator Tools: A guide for Beginners

There are billions of searches made every day. Each search is done using a keyword. So How exactly are these keywords created? And where does search engine optimization come in? They are created using a keyword generator tool. If you are a business owner, you’d probably want to know what keywords bring people to your business. In order to make […]

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Keeping Tabs: How and Why to Track Keyword Ranking

Back for some more SEO techniques, eh? Don’t you just love search engine optimization? You’d have to if you’ve been reading any of our (hopefully) informative and helpful SEO articles. We’ve covered a broad assortment of topics, from refining your website’s content to Google’s kind of vague metrics and even some handy dandy keyword research tips. All of these topics […]

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