Our expert business blog offers a world of digital how-to.
Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
Category: Digital Marketing
Email marketing used to be a simple endeavour with fruitful results. Marketers would post content on the web and include a section where viewers could
Domain authority (DA) refers to a website metric that was developed by Moz. When it comes to search engine optimisation, domain authority is one of
Marketing Strategy Before you launch a brand new website, you need to have a good idea of what it takes for a website to
What is Content Marketing? In the simplest terms, content marketing is the way that brands tell stories to get potential and existing customers engaged. Content
Traffic alone is not enough to make your blog successful. Instead, bloggers should focus on driving targeted traffic to their blogs. Targeted traffic is traffic
To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.
According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.