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Digital Marketing - Page 7

The latest digital marketing articles, advice and insights from the ProfileTree team.

Your Insider Guide: What is a Competitive Environment Analysis?

Rahma AliRahma Ali // 6th December 2023

In this article you will learn what a competitive environment analysis is, why it is essential and how to conduct one.  Cycling races are one of the most prestigious competitions in the world. Athletes are taking off from the tracks to break records or win high rankings. Racing shoulder to shoulder, they climb hills, then […]

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What is Media Buying? How Does it Work? — A Complete Guide

Rahma AliRahma Ali // 11th February 2024

In this article we will break down the question “what is media buying”! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads enticing you to buy a fabulous dress or comfortable shoes.  Ever wonder what these ads are and why you see them so frequently showing products […]

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How to Hire a Media Buyer: Everything You Need to Know

Rahma AliRahma Ali // 21st March 2023

Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what exactly do they do, and how can you ensure you are hiring a skilled media buyer? If you’re looking to hire a media buyer, this […]

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What is Programmatic Media Buying? Everything You Need to Know

Rahma AliRahma Ali // 22nd March 2024

If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not alone!In this article, we will break down everything that you need to know about Programmatic Media buying. According to Insider Intelligence, the US programmatic advertising […]

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Media Buying 101: 5 Things You Need to Know About

Rahma AliRahma Ali // 20th February 2024

Have you heard about media buying 101 and didn’t know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don’t just have a catchy message or relatable idea. You also need to ensure that your ad will reach the right people at the right time. […]

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Your Guide to Explore the Best Media Buying Software & Tools

Rahma AliRahma Ali // 10th April 2023

How to make use of the best media buying software and tools in today’s market? Your customers become more exposed to messages in more ways than ever before. As a result, we consume media online, in publications, on the radio, on TV and on our phones, to name a few ways we get information every […]

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How to Perform Market Research: What You Really Need to Know

Rahma AliRahma Ali // 10th April 2023

Learn how to perform market research in simple 5 steps to understand your audience, market and position. Today’s consumers have all the power because we live in a hyper-competitive business world. Businesses deeply understand what influences the purchase decisions, who their buyers are, and the market that gets the most success. Essentially you need to […]

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What You Need to Know about Performance Marketing

Rahma AliRahma Ali // 10th April 2023

Performance marketing is at a crossroads; all brands must cope with new trends appearing out of the blue daily. Needless to say, digital channels have entirely altered the way companies operate their duties, advertise and sell. As a result, learning something about media buying online becomes critical.   Just bear in mind this statistic: according to […]

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How to Create Website Content Strategy in 6 Simple Tips

Rahma AliRahma Ali // 21st January 2024

To a create content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf of your brand identity. Read if you would like to learn more! In 2021, 82% of business owners reported actively using content marketing strategy. So, […]

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What Are the Major Components of a Marketing Strategy to Use Right Now?

Rahma AliRahma Ali // 12th October 2023

Do you want to create a well-structured marketing strategy that will drive sales and bring recognition to your business? To do this we must create authentic goals. For example, we need to uncover the major components of a marketing strategy, discover what a successful strategy looks like, and learn how to know if you’re going […]

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What is a Go-to-Market Strategy? Brilliant Tips and Handy Guide 

Rahma AliRahma Ali // 11th April 2023

What is a go-to-market strategy? We are here to help you learn how to create this strategy that can prepare you for a new product launch.  With new trends introduced to the market every day, a go-to-market strategy (GTM) is a down-to-earth action plan that specifies how a company will reach its target customers and […]

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How to Create a Marketing Strategy: All You Need to Know

Rahma AliRahma Ali // 6th November 2023

The truth about creating a marketing strategy is that you need to keep up with marketing trends all the time, and just doing so could be considered a full-time job.  Yes, effective marketing can bring an entire host of benefits to your business. And a well-tuned marketing strategy can set your brand up for success.  […]

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How to Perform Competitive Analysis: 5 Easy Steps

Rahma AliRahma Ali // 11th January 2024

A tricky question for any business owner; when was the last time you intended to perform competitive analysis for your brand? And most importantly, do you use the right approach or know how to do one efficiently?  To establish a successful business, you need to add real value that helps you stand out from the […]

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How to Perform a Market Analysis: 5 Handy Steps 

Rahma AliRahma Ali // 10th April 2023

Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis.  It’s easy to say that market analysis can help you introduce new patterns in your business style, identify how to position your business better to be competitive, and teach you how to serve your customers […]

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Is SWOT a Competitive Analysis? Here’s What You Need to Know

Rahma AliRahma Ali // 6th December 2023

The SWOT analysis is an essential framework for fundamentally analysing your assets. It can be applied to your organisation structure, operations output, or even your business model. Also, it’s an excellent measurement to focus on the success of multiple departments and projects individually.   

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How to Do a Competitive Analysis for Digital Marketing: 4 Easy Tips

Rahma AliRahma Ali // 6th December 2023

A competitive analysis for digital marketing is a practical way to define your company’s standing. Let’s see how to compare yourself against competing brands and identify the strengths and weaknesses of other market players. Okay, you may have heard of the superpowers of a digital marketing competitive analysis. Digital marketers swear by it, saying it […]

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How to Do a Competitive Landscape Analysis

Rahma AliRahma Ali // 22nd March 2023

A competitive landscape analysis is one of the most common concepts used when trying to know more about your competitors. So, what is it? How can you perform it effectively? Let’s explore. Imagine you are trying to reach point B from A. You should draw a line between both points to explore the terrain and […]

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How to Do a Competitive Pricing Analysis

Rahma AliRahma Ali // 21st December 2023

You need to first understand your pricing plan to do competitive pricing analysis. That’s what we will help you master after reading this article. Working out how to price a product is tricky for any business. There are many challenges, and many things can determine the right price.  It is important to remember that our […]

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Which Strategy is Considered Product Marketing? Your Ultimate Guide

Rahma AliRahma Ali // 4th February 2024

This question is frequently asked and the answer is quite interesting; which strategy is considered product marketing? Let’s face it, in marketing, many strategies are available, and if you’re unsure what strategy you should choose, it is very easy to get confused. Today we will learn about the power of product marketing and how it […]

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All You Need to Know: What is a Good Marketing Strategy?

Rahma AliRahma Ali // 6th December 2023

What is a good marketing strategy? Or what makes a marketing strategy good? What is the main difference between a successful marketing plan and an unsuccessful one? It’s the preparation behind them.  Definitely, marketing is an essential part of any business’s growth. And if you are looking for the most powerful marketing strategy, there are […]

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Your Full Guide: What is a Market Penetration Strategy?

Rahma AliRahma Ali // 11th April 2023

Growing your business cannot happen without a market penetration strategy! Expanding your company scale seems pretty intuitive, considering successful and effective growth and experiencing boosts in revenue. That means your business has already built brand awareness, loyalty, and more. It’s encouraging and promising that you probably say something like, “Let’s offer our products in America!” […]

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Measure Marketing Performance: 5 Easy Steps

Rahma AliRahma Ali // 10th April 2023

Every marketer and business owner should ask this question, “How can I measure marketing performance?” This is because everything you do in your business must have measurable KPIs (Key Performance Indicators) or ROIs (Return on Investment). This is true when exploring how all forms of online and offline marketing efforts perform.  But what do you […]

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Full Service Marketing Agency – What to Look Out for Business Growth

Sara LynchSara Lynch // 22nd November 2023

full service marketing agency – What to Look Out for business growth in 2022 Marketing, in its most basic form, is an umbrella term for a wide range of different marketing methods. From digital advertisements to well-written blogs, digital marketing involves a multi-throng in order to achieve a successful marketing campaign online.

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Digital Marketing for Travel Agencies – Advice for digital tourism and growth

Sara LynchSara Lynch // 25th April 2023

There is an obvious need for digital marketing for travel agencies, almost every industry in the world has become digitalised in some form and the travel and tourism industry is no different.

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5 Effective Methods for Marketing Halloween for Hospitality

Sara LynchSara Lynch // 18th January 2024

Halloween is a great time for the hospitality industry to show off their hosting skills. There are lots of opportunities for clever marketing techniques and it all makes for great content that can be posted online.

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What is a Podcast? : Unlock the World of Podcasting How They Work & The 7 Different Types

ProfileTreeProfileTree // 11th October 2023

Over the last few years, podcasts have been becoming more and more popular. So, what is a podcast and what is its purpose? What is a Podcast? Many people like to listen to podcasts, to listen to a podcast you can hop on a “podcast app” like Spotify to listen to a series of audio […]

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Tourism Marketing: Your Guide to Success Within The Tourism Industry

ProfileTreeProfileTree // 26th March 2024

Tourism marketing is essential to drive success to a company in the tourism industry. Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges and doubts. Marketing strategies need to fit your industry like a glove. So, for those working in the tourism industry, this article will tackle everything related to the best practices of tourism marketing. Deep diving into the details of the industry and how to ensure your marketing strategy captures the unique nature of tourism and hospitality.

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5 Best Food Influencers In Northern Ireland

ProfileTreeProfileTree // 16th October 2023

Northern Ireland is undeniably a nation of foodies. So much so, that it only takes a few shares of a new cafe’s Instagram account to build a hype and cause endless queues. From a PR perspective, whether you’re a new or old food establishment, there’s plenty of ways to be strategic and achieve maximum impact. […]

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LinkedIn Advertising: How to Get a Great Return on Investment 101

ProfileTreeProfileTree // 21st January 2024

If you’re thinking about doing LinkedIn advertising, you will already know that you want to target a certain demographic of professional people. While you may be sure about who you want to reach, how do you know if it will pay off? Investing in digital advertising on any social platform can be a bit of […]

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The Social Media Advertising Checklist: Your Guide to Success 101

ProfileTreeProfileTree // 21st January 2024

Getting your posts seen without social media advertising can be difficult. Nowadays, social media platforms are a free-for-all, with all types of content being uploaded and competing with one another. It’s therefore no surprise that digital advertising has become a key budget for businesses. However, complex algorithms have made it even harder for businesses to […]

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Growth Hacking 101: Definition, Best Practices, and Great Examples

ProfileTreeProfileTree // 22nd January 2024

In the ever-evolution of marketing, growth hacking has become one of the latest marketing buzzwords. You must’ve come across it somewhere, especially if you’re an entrepreneur or someone who works in the start-up ecosystem. Few concepts have been as polarizing and revolutionary, simultaneously. Many questions are asked when people hear ‘growth hacking’ for the first […]

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Digital Marketing Analysis: How to Do Research for a Digital Strategy and Make Successful Decisions

ProfileTreeProfileTree // 27th March 2024

In this article, you will find out why you need a digital marketing analysis, and learn how to understand your business’s position from a digital marketing point of view. All of this research undertaken will pave the path to success for your strategy, as opposed to taking a shot in the dark.

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Digital Marketing Insight

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.