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Digital Marketing - Page 5

The latest digital marketing articles, advice and insights from the ProfileTree team.

Instagram Guides 101: How To Master The New Feature

Claire MulliganClaire Mulligan // 7th December 2023

Instagram Guides is one of the latest new features on Instagram that businesses can use to promote their products and services. Instagram continually introduces innovative features to enhance user experience and facilitate digital marketing. Understanding how Instagram Guides work can provide businesses and marketers with the up-to-date knowledge they need to identify new ways to sell their products and services. 

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8 Groundbreaking Social Media Facts Every Marketer Should Know

Claire MulliganClaire Mulligan // 11th February 2024

As we delve further into the digital age, the importance of understanding social media facts has become increasingly apparent for business owners and marketers. The rapid nature of the social media landscape means that trends are constantly changing due to user behaviour and social media updates. Keeping up with the latest social media facts ensures that your digital strategy is relevant, clear, and will generate sales and conversions.

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3 Exciting Social Media Trends Revolutionising Digital Marketing

Claire MulliganClaire Mulligan // 11th February 2024

In the ever-changing world of digital marketing, social media trends can be challenging to keep up with and implement these trends in your digital marketing strategy. Due to the 24/7 and vibrant nature of social media, social media trends are constantly changing, so it’s important for businesses and marketers to remain aware of trending topics and content.

Social media trends indicate how consumers are currently behaving and how they respond to different types of content. Once businesses and marketers identify social media trends, they can implement these into the digital strategy and ensure that their content creation is relevant and therefore will rank highly.

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15 AI Content Marketing Tools Revolutionising the Future of Digital Marketing

Omnia EssawyOmnia Essawy // 11th February 2024

In today’s digital age, content marketing has become a critical aspect of every business’s success. However, creating engaging, relevant, and data-driven content that can capture the attention of the target audience could be quite a time-consuming process. That’s where the AI Content Marketing tools come in.

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Instagram Threads 101: Important Things You Need To Know

Claire MulliganClaire Mulligan // 17th December 2023

Within the rapidly evolving world of social media, Instagram Threads has become the latest social media platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team in order to compete with Twitter as a leading social media platform to share public conversations and connections through text and media.

The launch of Threads signals a shift towards a more personalised and interactive experience for users as Instagram encourages social media users to engage in conversations and share their opinions on trending topics and events.

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5 Fascinating TikTok Statistics You Need To Know

Claire MulliganClaire Mulligan // 11th February 2024

In today’s digital world, TikTok statistics are crucial to monitor for businesses to remain up to date on emerging trends and opportunities to market their products and services. With TikTok’s user-friendly interface, creative freedom, and engaging video content, TikTok has demanded user attention from consumers worldwide. However, what does this information mean for your brand? To understand the opportunities for your business through TikTok marketing, let’s take a look at some important TikTok statistics that influence the success of advertising on TikTok.

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Animated Videos for Business Marketing: Boost Your Profits With This #1 Easy-to-Apply Strategy

Nouran AshrafNouran Ashraf // 4th February 2024

Have you ever wondered what makes certain businesses successful while others are not? Have you questioned your marketing strategy and thought there may be something you missed? Well, think no more! ProfileTree will take you on a tour to investigate one of today’s most successful marketing strategies. Animated business videos are among the most successful marketing […]

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How to Develop a Social Media Marketing Strategy 101

Claire MulliganClaire Mulligan // 11th February 2024

A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!

In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.

So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.

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The Ultimate & Easy Guide to Social Media Video Marketing 101

Claire MulliganClaire Mulligan // 4th February 2024

Social media video marketing has become an essential tool for businesses when it comes to digital marketing. Social media video allows businesses to inform customers about their products and services while raising brand awareness in a creative and engaging way.

Social media video marketing has become increasingly popular over the past few years due to its ability to capture the user’s attention and the ability to reach a large audience.

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How To Market Your Business On Social Media 101: The Amazing Guide You Need

Claire MulliganClaire Mulligan // 11th February 2024

In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales. 

With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.

If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!

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How To Get Followers on Pinterest: 3 Great Ways To Elevate Your Presence on Pinterest

Claire MulliganClaire Mulligan // 3rd November 2023

“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to discover information and inspiration through images.

Pinterest is an excellent platform for businesses and marketers who want to expand their reach and sell their products and services using attractive images.

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When Was TikTok Made?: 5 Interesting Facts About TikTok

Claire MulliganClaire Mulligan // 12th December 2023

“When was TikTok made?” is a great question to ask when thinking about the impact that the social media app has had on the digital marketing industry. 

In this article, we’ll answer the question, “When was TikTok made?”, and outline how it has captured user attention and engagement so effectively over the past few years.

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Google Analytics 4 Training – Our Complete GA4 Training Free

Sara LynchSara Lynch // 12th June 2023

ProfileTree is hosting a FREE webinar for GA4 – Google Analytics 4.  We will take you through the key elements of the biggest change in Google Analytics and what it means for your website data. 

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6 Interesting Social Media Age Statistics To Improve Your Digital Strategy

Claire MulliganClaire Mulligan // 11th February 2024

Social media age statistics suggest the differences in user behaviour across several age groups and demographics. These statistics help businesses and marketers understand their target audience better and identity potential ways to address a range of customers.

In this article, we’ll take you through some interesting social media age statistics that reflect user behaviour online and suggest differences across several demographics.

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7 Fascinating Facts About How Many TikToks Are Made A Day

Claire MulliganClaire Mulligan // 20th February 2024

In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.

When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!

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A Look At How Many People Use TikTok: The Amazing Power of TikTok Marketing 101

Claire MulliganClaire Mulligan // 20th February 2024

“How many people use TikTok?”. This is a great question for businesses to ask themselves as it means that they are thinking about the possibilities of TikTok marketing to grow their online presence.

Over the past few years, TikTok has grown from strength to strength in terms of demanding user attention and engagement. Due to its growing popularity, now is the perfect time for businesses to consider utilising TikTok marketing due to how many people use TikTok.

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4 Powerful Google My Business Statistics: How To Get More Visitors To Your Profile

Claire MulliganClaire Mulligan // 20th February 2024

Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.

By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.

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12 Amazing Social Media Use Statistics: Social Media For Business

Claire MulliganClaire Mulligan // 11th February 2024

Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.

For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.

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8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing

Claire MulliganClaire Mulligan // 14th February 2024

Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.

Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.

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LinkedIn Industries 101: How To Choose The Perfect Industry Code

Claire MulliganClaire Mulligan // 30th January 2024

LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.

However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.

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8 Useful TikTok Business Statistics To Boost Your Social Media

Claire MulliganClaire Mulligan // 4th January 2024

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

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8 Important Facebook Business Statistics For Your Marketing Strategy

Claire MulliganClaire Mulligan // 14th February 2024

Facebook business statistics are an amazing resource for businesses and marketers to understand user behaviour and Facebook marketing tools to improve a marketing strategy.

With over 2.9 billion users on Facebook as of 2023, the possibilities to elevate your business on Facebook are endless. Over the years, Facebook has proven to be a powerful social media platform to direct traffic to websites, generate leads, reach new customers, and increase sales.

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4 Benefits of Social Media For Business Statistics to Boost Your Online Success

Claire MulliganClaire Mulligan // 11th February 2024

In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.

Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.

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9 Ultimate Small Business Digital Marketing Statistics To Elevate Your Business

Claire MulliganClaire Mulligan // 4th February 2024

Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.

If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!

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10 Important Instagram For Business Statistics To Elevate Your Social Media Strategy

Claire MulliganClaire Mulligan // 16th February 2024

Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features.

The digital marketing landscape is constantly changing, so it’s important for businesses and marketers to have an awareness of news and updates, and update their digital strategy accordingly.

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8 Essential Statistics About Social Media Marketing To Improve Your Online Presence

Claire MulliganClaire Mulligan // 11th February 2024

Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy. 

For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.

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Promoting Healthcare Businesses Online

ProfileTreeProfileTree // 10th January 2024

The healthcare landscape is in a constant state of evolution, and its marketing strategies need to keep pace. To stay ahead of the curve, you need an arsenal of cutting-edge tactics and a deep understanding of the digital terrain. This guide delves into the hottest trends, proven case studies, and actionable insights to propel your […]

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4 Amazing Benefits of Social Media Statistics To Grow Your Business Online

Claire MulliganClaire Mulligan // 14th February 2024

The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.

Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.

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9 Useful B2B Social Media Marketing Statistics You Need To Know

Claire MulliganClaire Mulligan // 9th February 2024

Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.

When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.

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5 Amazing Social Media Small Business Statistics To Boost Your Sales

Claire MulliganClaire Mulligan // 11th February 2024

Social media small business statistics point towards the importance of utilising social media marketing to reach a large target audience. 

Since the rise of social media, online shopping, and content creation, social media has become an effective and accessible tool for small businesses to boost sales and generate word-of-mouth marketing (WOM marketing).

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6 Inspiring Social Media Influencer Statistics You Need To Know

Claire MulliganClaire Mulligan // 11th February 2024

Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness. 

In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.

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3 Great Ways To Use Social Media Advertising Statistics 

Claire MulliganClaire Mulligan // 11th February 2024

Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.

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5 Social Media Business Statistics You Need To Check Regularly To Perfect Your Strategy

Claire MulliganClaire Mulligan // 11th February 2024

It can be difficult to pinpoint exactly what your target audience wants to see on social media. However, social media business statistics is a fantastic tool that all businesses should be using to review their digital marketing strategy and identify ways to improve the performance of their content.

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3 Powerful Ways To Enhance Your Twitter Marketing Strategy

Claire MulliganClaire Mulligan // 3rd November 2023

Twitter marketing has remained one of the most powerful social media tools for online users to communicate with each other and keep up-to-date with current news and trends. Twitter is a fantastic platform for businesses to enhance their online presence and increase brand awareness.

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5 Important Ways To Grow Your Business Using TikTok Marketing: A Complete Guide To TikTok

Claire MulliganClaire Mulligan // 12th December 2023

Since the initial release of TikTok in 2016, TikTok marketing has transformed the way in which marketers communicate with their target audience as a larger focus has been placed on video content. Video content is incredibly important for generating conversions and reaching your target audience as it has proven to be a powerful marketing tool to capture a user’s attention in the online digital space.

Through this complete guide to TikTok, you can maximise the online possibilities of TikTok marketing and ensure to increase brand awareness and showcase your products or services.

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4 Ways to Use LinkedIn Marketing To Increase Your Brand Awareness: A Complete Guide To LinkedIn

Claire MulliganClaire Mulligan // 13th February 2024

LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.

Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.

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Digital Marketing Insight

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.