Explore our work & see the results
The latest digital marketing articles, advice and insights from the ProfileTree team.
ProfileTree // 22nd April 2024
If you’re considering hiring a marketing person for your business, we have some very blunt advice you won’t hear anywhere else. Why? We’re a professional content marketing agency with a multi-discipline team, many of whom started their careers as in-house marketers. We also work with small businesses daily. In short, we know how to help […]
ProfileTree // 2nd April 2024
Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you rebrand badly, you might actually lose customers. The key, then, is to tackle a rebrand for the right reasons. And to be aware of the […]
ProfileTree // 15th April 2024
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their marketing prospects nowadays. ‘How to get into marketing?’ is a question being asked more and more often thanks to the career choice gaining more and […]
ProfileTree // 5th April 2024
Ever thought about a digital marketing career? Whether you’re a new graduate or changing careers, considering a career in digital marketing is a great option, with excellent scope for growth. Digital marketing, along with information technology, are among the most in-demand skill sets in today’s digital economy. Let’s take a closer look at the ins […]
ProfileTree // 3rd April 2024
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated…but when done right, the results are simple to interpret. Why consider advertising with augmented reality? So far, only a small number of […]
Rebekah McCaig // 16th March 2024
An Introduction to Digital Marketing Tools Digital marketing tools and technology are required to drive results in today’s crowded online space. In this post, we’ll explore some of the essential digital marketing tools that can amplify your strategy across channels and activities. In this post, we’ll explore some of the top digital marketing tools that […]
ProfileTree // 11th April 2024
One of the main challenges for any business is connecting with their audience. These days, this primarily happens through digital channels, like social media, email, content marketing and the company’s websites. There are countless ways to go about this. One of the most popular is BuzzSumo. BuzzSumo allows you to analyse the most popular terms […]
ProfileTree // 3rd December 2023
There are four main things to think about when creating display ads. (Image Credit: ProfileTree.com)
Rebekah McCaig // 14th January 2024
Implementing a strategic digital marketing plan is essential for any business looking to grow and succeed. With the right combination of audience targeting, goals, content creation and channel management, small businesses can generate impressive results.
ProfileTree // 9th February 2024
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]
ProfileTree // 23rd January 2024
In today’s dynamic social media landscape, Snapchat stands out as a platform that empowers users to capture and share their moments with a unique blend of creativity and personalisation. Among its diverse array of features, Snapchat Geofilters have emerged as a captivating tool that transforms ordinary snaps into visually engaging and location-specific memories. Whilst you […]
Nuala Davies // 11th February 2024
Digital marketing services are a lifeline for start-ups. Whether you’re a small scale business or have some experience under your belt, investing into your presence online has explosive potential. Here at Profile Tree we have been offering a range of Digital Marketing Services to our clients from across the sector since 2010. We have gathered […]
Nuala Davies // 11th February 2024
The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips. In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]
ProfileTree // 20th March 2024
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
ProfileTree // 11th April 2024
Online advertising is exactly what it says – advertising, but online. This method of advertising comes in many forms. Much like the online sphere, there is so much to choose from. If you think of the main reasons you go online – from checking emails at work to scrolling through social media on your commute […]
Rebekah McCaig // 22nd April 2024
Digital marketing skills are more important than ever for businesses and marketers to master. With increasing internet and mobile device usage, more customer journeys are starting online. As more businesses build an online presence, this will inevitably lead to more intense competition. Therefore digital marketing skills will be invaluable for your business to develop. This […]
ProfileTree // 11th April 2024
Why should you care about Maslow’s Hierarchy of Needs? Simple…because Marketing’s main focus is engaging with humans and that means understanding human nature, its needs, reactions and top priorities is a basic part of the marketing role. Maslow’s Hierarchy of Needs can play a major part in this. For that reason, marketing and psychology usually overlap. […]
ProfileTree // 26th November 2023
PPC ads are always labelled to distinguish them from organic results. Example of search advertising.
Nuala Davies // 11th February 2024
Digital marketing is the use of digital channels to promote products or services. It encompasses a wide range of activities within the digital landscape. Whether you are already an established business online or completely new to digital marketing, taking the time to brush up on these digital marketing fundamentals will help you elevate your business […]
Nuala Davies // 4th February 2024
Digital marketing tools… Where to begin? The landscape is jam packed with platforms, apps, strategies, ideologies, best practices, tips and tricks… Feeling overwhelmed? Seeking the best tools for your business can take a lot of trial, research and effort. In this blog we save you valuable time by breaking down some of the absolutely essential […]
ProfileTree // 4th March 2024
The field of marketing has grown exponentially, becoming a cornerstone in the strategic planning of any successful organisation. With this growth comes the need for skilled professionals who are well-versed in the latest trends, tools, and strategies that drive consumer engagement and business growth. Aspiring marketers and seasoned professionals alike are constantly seeking ways to […]
ProfileTree // 31st March 2024
As a digital marketer, your goal is to generate traffic to your business’s website and ensure that the viewer is converted into a customer. This is known as conversion rate optimisation (CRO) This is done by tracking the actions of users on your website. To maximise user engagement, it is important to adjust your website […]
ProfileTree // 14th March 2024
Content is most likely to go viral if it gets an emotional response. Image credit: Semrush
ProfileTree // 22nd April 2024
Today, good marketing isn’t just about catchy ads anymore. It’s about having the right know-how to ensure the right people see your message. Imagine combining the creativity of marketing with the precision of technology – that’s exactly what marketers do! But what are the skills needed for marketing in this digital age? Let’s dive into […]
ProfileTree // 13th March 2024
Wherever there is an audience, there is a marketing possibility. These days, people spend more time than ever on their phones. To help take advantage of this, there are countless options for app development software. There are several reasons to use these rather than going down the road of fully custom-app development. Business owners are […]
ProfileTree // 9th November 2023
Comparative market analysis has several key components. Image credit: SlideStream
ProfileTree // 3rd April 2024
Video marketing doesn’t have to be a professional production job. Image credit: NeONBRAND
ProfileTree // 22nd April 2024
It’s the 21st century; the Internet is the most valuable resource a business has. This means that most businesses will benefit in some way from effective online marketing tips. After all, this is how most businesses today find new customers. And here you are, an aspiring business owner still stuck in the past, relying on […]
ProfileTree // 22nd April 2024
In today’s world, marketing is all around us. You visit your local shopping mall, and countless ads and promotions immediately bombard you. To meet the demand for marketers, many people are seeking out online marketing degrees. With the hassle of everyday life, no one has the time to sign up for a degree, attend lectures […]
ProfileTree // 8th November 2023
PageRank has a direct correlation with rankability and organic traffic. Image credit: Moz.com
ProfileTree // 22nd April 2024
Your business needs a digital marketing plan, whether a small business or a Fortune 100. These days, almost everyone shops online. If your business isn’t digital, you’re going to suffer. You are missing out if you’re not marketing your business online. Forget that old saying, “If you build it they will come.” Simply building a […]
ProfileTree // 7th November 2023
Creating a new brand is about being distinctive and memorable. The idea is to build a dynasty and leave a legacy. Nowadays, a website’s domain name is a very important part of a brand. Brandable domain names are a powerful marketing tool. In many cases, it is the brand. Here are some tips on how […]
ProfileTree // 6th November 2023
Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred by many because they are portable and convenient to use. Although you may be aware of the function of marketing strategies, you may not be […]
ProfileTree // 6th November 2023
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. Conducting thorough competitor analysis provides crucial intelligence to inform your strategy and gain an edge. This […]
ProfileTree // 21st January 2024
B2B marketing strategies have intricacies that call for different approaches than the ones you’d employ selling directly to consumers. Business customers behave differently from normal consumers and often make more expensive purchases. While B2B buyers share some behaviours and traits with consumers, B2B marketing strategies need to take their differing needs into account. Different businesses […]
ProfileTree // 20th February 2024
Digital marketing tools provide critical capabilities for businesses looking to connect with audiences and grow online. In this comprehensive guide, we will examine the essential categories of digital marketing tools and how they can be leveraged for success. If you run any business, understanding the different digital marketing tools available is essential. Every move must […]
To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.
According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.
