Our expert business blog offers a world of digital how-to.
Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
Category: Digital Marketing
In many ways, 2018 has been the year of change, and with that change comes adapting. The way we adapt requires us to develop new
Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as
So you’re considering a job in marketing. You may be a student choosing a major or you love marketing and advertisements. This article is here
Why consider advertising with augmented reality? So far, only a small number of companies are using AR to bring products – and more – to
How can we predict AR future trends? By looking at the industries it is already starting to revolutionalise we get a flavour of the ways
Even if you haven’t spotted any augmented reality examples out and about, if your business sells a product visually or you use social media marketing
Thinking about your company brand? The world of Irish whiskey – yes, Irish whiskey – can give some great lessons about authenticity, emotional connection and
Ever thought about a digital marketing career? Whether you’re a new graduate or changing careers, considering a digital marketing career is a great option. Digital
Why does SEO need to explained? Because we know lots of companies like to make SEO sound MUCH more complicated than it needs to be.
To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.
According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.