Explore our work & see the results
The latest content marketing articles, advice and insights from the ProfileTree team.
Claire Mulligan // 16th April 2024
Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features.
The digital marketing landscape is constantly changing, so it’s important for businesses and marketers to have an awareness of news and updates, and update their digital strategy accordingly.
Claire Mulligan // 11th February 2024
Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy.
For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.
Claire Mulligan // 22nd April 2024
Social media small business statistics point towards the importance of utilising social media marketing to reach a large target audience.
Since the rise of social media, online shopping, and content creation, social media has become an effective and accessible tool for small businesses to boost sales and generate word-of-mouth marketing (WOM marketing).
Claire Mulligan // 13th February 2024
LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.
Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.
Claire Mulligan // 17th December 2023
Instagram has gone through many changes over the years since it started as a photo app to capture must-see moments with friends and family. In recent years, several new features and tools have been introduced to market your business on Instagram, such as reels, stories, lives, stickers, and scheduling.
Although keeping up to date with the Instagram algorithm can be overwhelming, our complete guide on Instagram hacks will help you feel confident with your digital marketing.
Claire Mulligan // 22nd April 2024
With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook.
However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing
Sara Lynch // 15th January 2024
In the era of digital marketing, we hear time and time again that content is king, but how do we actually get the content into the hands of target audiences? In this article, we’ll tell you everything that you need to know about content optimization, because if it’s worth doing, then it’s worth doing well.
Sara Lynch // 27th November 2023
Canva AI is one of the latest artificially intelligent software that’s taking the world by storm. It’s a creator’s best friend, from user-friendly video editing software to AI-generated images and AI-powered writing assistants.
Rahma Ali // 6th November 2023
OpenAI released a new interface called ChatGPT. Is it just a new chatbot? Is it a genuine innovation like we see thousands of social media influencers talking about it on Tiktok? Here’s what businesses should know about it and how it differs from other AI writing tools. I know, I know… It’s big news! Another […]
Rahma Ali // 11th February 2024
Developing a social media plan doesn’t have to be a difficult process. Indeed, it’s the most interesting part of your marketing strategy, and if you have set a time to figure out your objectives, approach, and metrics, you will be almost done. What you intend to do and what you want to accomplish through social […]
Rahma Ali // 4th February 2024
Ah, corporate video production! It seems a big topic, but we will simplify it for you to get started without hassle. Corporate video content has been changing the marketing landscape. Now more than ever, everyone loves watching video marketing, and this demand continues to grow, according to many video marketing statistics. Instead of sifting through […]
Rahma Ali // 11th April 2024
Content sharing is the holy grail of much content marketing, digital marketing practitioners, and social media specialists. But how can you get this? “When we care, we share.” That’s what Jonah Berger tells us about social currency and why certain content goes viral in his fantastic book, Contiguous. But what does it mean for you […]
Rahma Ali // 26th April 2024
The latest changes around the world bring us a wide range of services for fun internet. So let’s check out a bunch of exciting things to do through the internet without leaving your coach. Digital has changed in the last few years. Yes, hang-outs, parties, and get-togethers are always the best when we want to […]
Rahma Ali // 11th February 2024
Marketing via email is an effective method of getting your message out there. But sometimes, results can be disappointing. Learning email statistics by industry can help you decide if your strategy is working or if you need to make some adjustments. Let’s see! When running an email marketing campaign, have you ever wondered how your […]
Rahma Ali // 15th January 2024
Static marketing content is not recommended anymore. Actually, it’s outdated as print-only magazines. Instead, building an interactive blog in today’s market can be a lifesaver for many businesses. Equally to day-old newspapers become litter in the streets, unilateral digital content is useless to the average user. With such an inundation of tedious content, one piece […]
Rahma Ali // 2nd April 2023
The importance of a website strategy is priceless. Indeed, the success of your business is vastly dependent on how your marketing, social media, content, and website Strategies are executed, what comes out of them, and when you can build a new one. The word “strategy” has always irked any business owner. It feels boring, stuffed […]
Rahma Ali // 21st January 2024
To a create content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf of your brand identity. Read if you would like to learn more! In 2021, 82% of business owners reported actively using content marketing strategy. So, […]
Sara Lynch // 25th April 2024
At ProfileTree, we help businesses recognise the value and importance of content writing for the success of their business. Content writing is a tool used within a digital marketing strategy, it helps promote your brand online and ensures that your business remains competitive within the digital market.
Sara Lynch // 18th January 2024
Halloween is a great time for the hospitality industry to show off their hosting skills. There are lots of opportunities for clever marketing techniques and it all makes for great content that can be posted online.
ProfileTree // 11th February 2024
In content marketing, using a social media content calendar and schedule to arrange your content is vital. By doing this, it allows you to manage your work and ensure your content is being published at relevant times. Using a social media content calendar is what will help you to succeed in meeting your marketing strategy’s […]
ProfileTree // 22nd April 2024
You know you need a copywriter but you’re not sure whether you should grow a team of in-house copywriters or contract a freelancer. Working out what your business needs can be challenging and finding the right person to deliver the copy you need can also be taxing. The time to scan through copywriting agencies, chat […]
ProfileTree // 1st December 2023
Copywriters are an essential part of any content marketing strategy and therefore your company needs a copywriter. Every business needs a copywriter, in fact. They create written content that accompanies visuals, write scripts for commercials, write optimised copy for web content, and write engaging blogs for your site. Your company needs a copywriter to convey its brand’s presence to potential customers.
ProfileTree // 16th October 2023
We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns or on their social platforms allows you to make conscious and informed decisions towards your own campaigns. Taking note of a few failed marketing campaigns […]
ProfileTree // 6th October 2023
Storytelling is such a buzzword in the marketing industry these days. There’s been a lot of hype about successful brand storytelling examples because ultimately, people like to hear the story behind their favourite products/services, it builds brand loyalty and helps create an emotional connection that will ensure your business stands out from competitors. But what […]
carol // 4th March 2024
How to write a creative brief that you enjoy writing and at the same time gives a precise and valuable overview of the project? A creative brief is a very common, yet feared word among those who work in the marketing and advertising field. Brand managers and marketing specialists find it a heavy task and […]
ProfileTree // 26th March 2024
Video marketing is a very important tool for any business. If a business can have an effective video marketing strategy then it will have a number of benefits. Why Use Video? We’ll look at video strategy, video for social media and explain why you don’t need expensive equipment to make video marketing work for your […]
The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services. Nowadays, everything is different on the world wide web. If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen.
A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that. Essentially a content marketing strategy explores how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies.
A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.
There are many tasks you can do to improve SEO, but nothing comes close to the impact of content marketing on your website’s SEO power. And it makes perfect sense. Content, simply put, is just information. Google aims to match the highest quality, most relevant information with the search queries of their users ─ but if you’re creating content sharing this information, you have every chance of ranking and getting found for it.
