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Category: Content Writing and Marketing
The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise
So you’re considering a job in marketing. You may be a student choosing a major or you love marketing and advertisements. This article is here
What are SEO keywords? And why is it important to write using keywords? Well, making sure search engines can link your page to the search
Thinking about your company brand? The world of Irish whiskey – yes, Irish whiskey – can give some great lessons about authenticity, emotional connection and
Why does SEO need to explained? Because we know lots of companies like to make SEO sound MUCH more complicated than it needs to be.
Content marketing benefits? You’ve come to the right place. Here’s why… Our business did something with content marketing others forget to do – we built
The benefits of blogging are especially clear if you run a business in today’s digital world: blogging gives you a way to talk WITH your
The top social media sites are now worth billions, meaning there’s never been a better time to make sure you’re making the most of the
What do we know about content marketing tips? Well, we built our company on content marketing. Our first love is content marketing. And we love
Content marketing was born from the proven realisation that talking WITH your customers will always outperform talking AT your customers with ‘hard sell’ techniques.
We’ve tried-and-tested the latest content marketing methods by building ProfileTree on professional, proven content techniques. Find out how in this selection of specialist blogs.
After all, content can be seen as a way to find the right traffic and drive the right traffic to the perfect page on your site. Then, vitally, content can engage your audience in the right way, using a clear customer journey, to work towards real return on investment.
Great content marketing is, ultimately, the opposite of relying on vanity metrics and disjointed marketing online. Discover more with our free resources.
Why invest in content marketing? the marketplace we live and work in today is radically different from the one in which many of us started.
A content marketing strategy (not to be confused with a content strategy) analyses the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that. Essentially a content marketing strategy explores how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies. A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel.
They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.
There are many tasks you can do to improve SEO, but nothing comes close to the impact of content marketing on your website’s SEO power. And it makes perfect sense. Content, simply put, is just information. Google aims to match the highest quality, most relevant information with the search queries of their users ─ but if you’re creating content sharing this information, you have every chance of ranking and being found for it.