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Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

ProfileTree's Content Marketing 'Must Read' Articles

Content Awards Success for ProfileTree for PT Blog
Content Awards Success for ProfileTree
Ethics and Legalities of Digital Marketing for PT Blog
Ethics and Legalities of Digital Marketing: Defining a Marketing Essential
Readability boost for content for PT Blog
Readability: An Easy Boost for Content ROI
Video Content Inspiration Inspiration from the Pros for PT blog
Video Content Marketing Examples: Inspiration From the Pros

ProfileTree's Content Marketing Articles

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Advantages of Podcasts: An Unmissable Marketing Tool for Your Business?

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How to Increase Content Engagement? Smarter Content Marketing with Nick Mason

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Content Strategy: A Guide to Maintaining Interest

Top Hashtags On Instagram: The Ultimate Guide!

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How to Trend on Twitter in 2018?

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YouTube Statistics: Knowledge Is Power

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Keeping Tabs: How and Why Track Keyword Ranking?

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Blogging Tips: What is Blogging and How to Make a Start?

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Digital Marketing Methods: Five Essentials

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How to Write Your First Blog Post

What Is Google Advanced Image Search?

Business Leader Interview for PT with Cian Sanders from FitzWilliam Hotel
Business Leaders: Cian Landers - Fitzwilliam Hotel Belfast

Wavteq and FDI and Marketing experience
Why is FDI Important? Foreign Direct Investment Expertise with David Gray

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Marketing Strategy: Don't Have a Strategy? Read This Today

LinkedIn Posting ‘Myths’ – Fact or Fiction?!

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How-to Guide about the Best Practices to Hire Writers

Content marketing was born from the proven realisation that talking WITH your customers will always outperform talking AT your customers with ‘hard sell’ techniques.  


We’ve tried-and-tested the latest content marketing methods by building ProfileTree on professional, proven content techniques. Find out how in this selection of specialist blogs. 

After all, content can be seen as a way to find the right traffic and drive the right traffic to the perfect page on your site. Then, vitally, content can engage your audience in the right way, using a clear customer journey, to work towards real return on investment. 

Great content marketing is, ultimately, the opposite of relying on vanity metrics and disjointed marketing online. Discover more with our free resources. 

Why invest in content marketing? the marketplace we live and work in today is radically different from the one in which many of us started.

A content marketing strategy (not to be confused with a content strategy) analyses the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that. Essentially a content marketing strategy explores how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies. A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel.

They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.

There are many tasks you can do to improve SEO, but nothing comes close to the impact of content marketing on your website’s SEO power. And it makes perfect sense. Content, simply put, is just information.  Google aims to match the highest quality, most relevant information with the search queries of their users ─ but if you’re creating content sharing this information, you have every chance of ranking and being found for it.

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