Our expert business blog offers a world of digital how-to.
Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
Category: Content Writing and Marketing
Video content types can vary and are heavily influenced by the changing market trends. When working on constructing effective video strategies, businesses often focus on
Are you thinking about using Instagram to promote your business? Or about stepping up your efforts on Instagram? What role should an Instagram content strategy
The advantages of podcasts? Let’s take a closer look at podcasts, including what they are, how they work and how they can be used as
Smarter Content Marketing with Nick Mason How to increase content engagement? A London-based company has set its sights on revolutionising content engagement by creating a
How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they
Why is FDI important? ProfileTree welcomed WAVTEQ Marketing Manager David Gray to not just explain the type of results achieved through this vital aspect of
One key to a successful business? Learning from success stories like Belfast’s superb Fitzwilliam Hotel can be a huge benefit to your company. General Manager
How important is marketing strategy? Put simply, it should be the starting point of everything you do online as it will guide, justify and add
When setting up your webpage for Search Engine Optimization (SEO), keywords are extremely important. Primary and secondary keywords help direct traffic from search engines to
Why take inspiration from some great video content marketing examples? Because video pros who have invested in their tried-and-tested approach know what creates the best
Content marketing was born from the proven realisation that talking WITH your customers will always outperform talking AT your customers with ‘hard sell’ techniques.
We’ve tried-and-tested the latest content marketing methods by building ProfileTree on professional, proven content techniques. Find out how in this selection of specialist blogs.
After all, content can be seen as a way to find the right traffic and drive the right traffic to the perfect page on your site. Then, vitally, content can engage your audience in the right way, using a clear customer journey, to work towards real return on investment.
Great content marketing is, ultimately, the opposite of relying on vanity metrics and disjointed marketing online. Discover more with our free resources.
Why invest in content marketing? the marketplace we live and work in today is radically different from the one in which many of us started.
A content marketing strategy (not to be confused with a content strategy) analyses the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that. Essentially a content marketing strategy explores how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies. A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel.
They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.
There are many tasks you can do to improve SEO, but nothing comes close to the impact of content marketing on your website’s SEO power. And it makes perfect sense. Content, simply put, is just information. Google aims to match the highest quality, most relevant information with the search queries of their users ─ but if you’re creating content sharing this information, you have every chance of ranking and being found for it.