A Northern Ireland-based business development specialist shared some of her expertise during a video interview covering startup essentials such as resources for new companies, small
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Category: Business Strategy
How to use innovation in business? Our video interview with Mike Shelly of Plusvital includes some essential insights into innovation in business, equine science, exporting
Smarter Content Marketing with Nick Mason How to increase content engagement? A London-based company has set its sights on revolutionising content engagement by creating a
How can startups afford software development? A successful tech entrepreneur who specialises in development for new businesses called into the ProfileTree studio to take part
What are the benefits of mentoring? ProfileTree had a chance to hear an example of how mentoring and coaching can used in a powerful, practical
A digital leader identified as one of the top entrepreneurs in Ireland visited the ProfileTree studio to discuss digital transformation and much more. Naomh McElhatton,
Why is IT support important? This modern business essential was explored during a ProfileTree video interview with business IT systems expert Scott Wilson. Scott, of
What is an environmental consultancy? Who better to guide us through the work of an environmental consultant than the Managing Director of a multi-million pound
What is the importance of strategic planning in business? And how does this link to making sure leadership teams are equipped to deliver on that
How to market online? ProfileTree welcomed Adam Pearce of Blend Commerce to our studio to discuss online selling, Shopify and much more. The Blend Commerce
How to deal with change in business? We explored business innovation and much more during a visit to the ProfileTree studio by Head of W5
How to create a culture of innovation? Innovation specialist, author and speaker Cris Beswick joined ProfileTree, using a Zoom video link, to share some valuable
Why use a business strategy? Bringing the elements of your business together towards the goals you need, in the right ways for your organisation, is the reward for great strategy.
Our knowledge base covers a range of business strategy subjects to make business planning, measuring, monitoring and evaluating easier than ever. Questions? Ask how ProfileTree can focus your business efforts towards genuine results.
Don’t forget: even something as small as the briefest social media post all connects upwards to the quality of your business strategy. How? Because business strategy sets the direction of your company and informs your marketing goals. By working for a clear vision at the very top of your organisation, every action can be geared towards the right achievements for your business growth. Find out how with our free, expert business strategy blogs.
To be able to set up, develop and grow a successful business, regardless of the industry─a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there. But if that’s not good enough for you—or if you recognize that staying small doesn’t necessarily guarantee your business’s survival—there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.
While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.
Questions to ask when building a business strategy:
- Why are you here?
- What is your USP (Unique Selling Proposition)?
- Who is your perfect customer?
- Why buy from you?
- What is your go-to marketing strategy?
- Who are you focusing on?
- What is your pricing?
In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it.