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Business Strategy - Page 2

The latest business strategy articles, advice and insights from the ProfileTree team.

A Deep Dive into Amazon’s Business Statistics

Miral NassarMiral Nassar // 16th April 2024

Amazon, the e-commerce giant, has revolutionised how people buy products, which has significantly impacted businesses and market trends. As we delve into the key Amazon statistics for 2023, it becomes apparent that leveraging these insights is crucial for business growth and success. Here, we will explore the top statistics every seller and business should know […]

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Navigating Organisational Change Management Statistics

Panseih GharibPanseih Gharib // 7th April 2024

In the evolving landscape of business, one constant remains change. Organisations must continually adapt to survive and thrive, whether spurred by technological advancements, market fluctuations, or internal restructuring. Change, however, is not always seamless. In fact, managing change effectively is among the many challenges faced by businesses today. Failure rates persist despite the many methodologies, […]

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A Comprehensive Guide to Business Process Management

Noha BasionyNoha Basiony // 3rd April 2024

In the ever-evolving landscape of modern business, the quest for efficiency, agility, and innovation stands paramount. As organisations strive to meet the dynamic demands of the market while staying ahead of the competition, the role of business process management emerges as a guiding force. BPM serves as a compass, guiding organisations through the intricate maze […]

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How To Overcome the 5 Toughest Challenges in Product Management

Noha BasionyNoha Basiony // 1st April 2024

Product management is an exhilarating journey filled with innovation, collaboration, and the pursuit of creating products that meet market needs. On the one hand, product managers hold the vision for a product, the guiding light that steers it towards success. On the other hand, they navigate a complex landscape of stakeholders, limited resources, and ever-evolving […]

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6 Reasons For Small Business Failures (Plus Statistics)

Noha BasionyNoha Basiony // 25th April 2024

Small businesses are the foundation of economies worldwide, driving innovation, creating jobs, fostering vibrant communities, and owning a small business can be incredibly rewarding. However, it is no secret that the road to success is paved with challenges. Despite their potential for success, many small businesses face an uphill battle and eventually fail within the […]

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Small Business Cyber Attack Statistics: Why You Should Be Worried

Miral NassarMiral Nassar // 25th April 2024

Small businesses are becoming more and more targets for cyber attacks. Hackers exploit vulnerabilities in their systems to steal sensitive data, disrupt operations, and extort money. This article will explore the alarming statistics surrounding small business cyber attacks and why owners should be concerned about protecting their businesses from these threats. From rising attack rates […]

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Why Black-Owned Businesses Are Essential to the UK Economy

Miral NassarMiral Nassar // 22nd April 2024

Black-owned businesses play a crucial role in the UK economy, contributing to economic growth, job creation, and community development.  In this article, we will go through the numerous benefits these businesses bring and why supporting their success is vital for the overall health and prosperity of the UK economy. By highlighting the unique perspectives, skills, […]

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The Perfect Guide to Social Media for Business

Miral NassarMiral Nassar // 11th April 2024

In today’s digital era, social media has become vital for businesses to connect with customers, build brand awareness, and drive sales. With millions of people active on platforms such as Facebook, Instagram, and X/Twitter, businesses can reach a large audience and turn followers into loyal customers. In this ultimate guide to social media for business […]

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Business Continuity Statistics and How to Prepare Your Business

Miral NassarMiral Nassar // 14th April 2024

Business continuity is a critical aspect of any successful business operation. It involves planning for and responding to potential disruptions to ensure that essential functions can continue during and after a crisis. In today’s unpredictable business environment, it is more important than ever for organisations to be prepared for any eventuality that could impact their […]

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Navigating Business Intent: Goals and Objectives

Panseih GharibPanseih Gharib // 16th March 2024

In the dynamic landscape of business strategy, the terms “goals” and “objectives” are often used interchangeably, yet they represent distinct facets of organisational intent. At the heart of every enterprise lies a vision for the future, a destination to strive towards. This overarching vision is encapsulated in business goals, serving as the guiding star that […]

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Essential Tips for Event Managers:Things to Consider for Success

Ciaran ConnollyCiaran Connolly // 3rd April 2024

Your success path in event management depends on how you execute different stages of the show, from conception to creation. As an event manager, you must draw up a strategic plan for a particular event and put it into practice. By doing so, you can also create your network. If you regularly interact with those […]

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Conversational Marketing Statistics: The Data-Driven Guide to Success!

Esraa MahmoudEsraa Mahmoud // 22nd April 2024

Imagine a world where customer service feels like a friendly chat with a helpful friend, not a frustrating wait on hold. A world where leads practically jump into your lap, eager to engage with your brand. A world where sales conversations flow naturally, personalised to each customer’s needs. This isn’t science fiction – it’s the […]

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Unlocking Media Literacy: Key Stats for Informed Consumption

Panseih GharibPanseih Gharib // 22nd April 2024

In an age of information from various media sources, the ability to critically analyse and understand the content we consume has become more crucial than ever. Media literacy, the competence to navigate, evaluate, and create media effectively, is a shield against misinformation and a tool for empowering individuals in today’s digital society. This article delves […]

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Compelling Multi-Channel Marketing Statistics for Success

Miral NassarMiral Nassar // 14th April 2024

In today’s fast-paced digital landscape, multi-channel marketing is imperative for businesses looking to reach and engage with their target audience effectively. Companies can create a cohesive and personalised customer experience that drives conversions and builds brand loyalty by utilising multiple communication channels simultaneously. This article will explore compelling statistics highlighting the importance of implementing a […]

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The State of Performance Management: Statistics on Current Practices and Emerging Trends

Miral NassarMiral Nassar // 20th March 2024

Performance management is critical to any organisation’s success, as it helps employees understand expectations, receive feedback, and improve their skills. In a rapidly dynamic business landscape, companies must stay current on current practices and emerging trends in performance management. In this article, we will explore the state of performance management today, including statistics on current […]

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Stats That Show Why Online Reputation Management Matters

Miral NassarMiral Nassar // 21st March 2024

In today’s digital age, an organisation’s online reputation can make or break its success. With the internet giving consumers endless options and instant access to information, a positive online reputation is essential for attracting and retaining customers.  In this article, we will show the importance of online reputation management by highlighting key statistics that illustrate […]

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Unlocking Growth: Business Mentoring Statistics that Prove its Value

Miral NassarMiral Nassar // 23rd March 2024

Are you struggling? Need help to hold on to your star performers, ignite enthusiasm and boost productivity within your business? Rest assured, you’re not in this alone. A recent study has shed light on how common these issues are – apparently, 92% of all U.S. Fortune 500 companies have turned to mentorship programs as their secret weapon […]

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Business Demography Statistics: A Comprehensive Look

Maha YassinMaha Yassin // 6th March 2024

Imagine a world where businesses are born, grow, and die like living things. Welcome to the fascinating realm of business demographics, where statistics paint a picture of the rise and fall of companies, revealing hidden trends that shape our economy. Buckle up because we’re about to delve into the data jungle and uncover the secrets […]

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Business Management Statistics for Informed Decision-Making

Miral NassarMiral Nassar // 7th April 2024

Navigating the world of business management can often feel like cracking a complex enigma. It’s an experience many share. Yet, given that 85% of pertinent roles in this realm call for a bachelor’s degree, a firm grasp of the role of statistics in inefficient decision-making processes is critical. This article reviews various statistical tools and […]

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The Ultimate Guide to Business Marketing Statistics

Miral NassarMiral Nassar // 22nd April 2024

Tangoing with the quick tempo of business marketing can often feel like a fast-paced jive. We understand that having often been trapped in boundless data streams; we fervently seek out valuable titbits—such as discovering that 81% of our shopping comrades carry out online research before purchasing. In this article, we’re embarking on a mission to […]

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Navigating the Affiliate Marketing Landscape: Finding the Perfect Partnership for Your Business

Miral NassarMiral Nassar // 5th March 2024

Affiliate marketing is a dynamic and widely adopted online marketing strategy where businesses collaborate with individuals or other companies (affiliates) to promote their products or services. This approach is based on a performance-driven model where affiliates are rewarded, typically through commissions, for directing traffic or sales to the business they are promoting. It is another […]

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Business Partnerships: The Data Behind the Success

Miral NassarMiral Nassar // 28th March 2024

Navigating the complex maze of a sterling business partnership can be akin to discovering the proverbial needle in a haystack. As someone who’s trod this path before and witnessed its twists and turns, according to statistics, roughly 70% of business partnerships need to live up to their potential. This article unfurls a tapestry of essential […]

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Insights from Business Owner Statistics

Miral NassarMiral Nassar // 5th March 2024

Like many promising entrepreneurs, you’ve often yearned for a steadfast compass, reliable and ready to guide your decisions in even the stormiest conditions. This is precisely why we’ve decided to plunge headfirst into the vast ocean of data surrounding business owners and their operations. This article seeks to serve as your lighthouse amidst uncertainty, illuminating […]

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Active and Passive Management Statistics: Which One Performs Better?

Miral NassarMiral Nassar // 22nd April 2024

When managing investments, there is a constant debate about active and passive management strategies. Active management constantly buys and sells securities to outperform the market, while passive management tracks a market index. Proponents of active management argue that it allows for greater potential returns, while advocates of passive management point to lower fees and often […]

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Boosting Productivity with Management by Statistics

Miral NassarMiral Nassar // 7th April 2024

In today’s competitive business environment, productivity is a major factor in determining the success of an organisation. One method that has been gaining popularity in recent years for improving productivity is Management by Statistics. This approach includes using data and analytics to monitor performance, determine areas for improvement, and make informed decisions that can drive […]

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Unlocking Insights from Management Accounting Statistics

Miral NassarMiral Nassar // 22nd April 2024

Management accounting statistics are a critical component of decision-making for businesses of all sizes. From tracking expenses to analysing profitability, these statistics provide valuable information that can help drive strategic planning and performance improvement. This article will explore the importance of unlocking insights from management accounting statistics and how businesses can use this data to […]

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Measure, Analyse, Improve: A Practical Guide to Management Statistics

Miral NassarMiral Nassar // 15th April 2024

As businesses become more data-driven and competitive, the ability to analyse data to make well-oriented decisions is essential. Management statistics allows leaders to gather insights, track performance, identify trends, and make predictions to improve business operations. By leveraging management statistics, organisations can make more accurate forecasts, optimise resource allocation, identify weak areas for improvement, and […]

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Change Management Statistics: Demystifying the Challenging Journey of Transformation

Maha YassinMaha Yassin // 23rd April 2024

Forget gut feelings and blind leaps of faith. Successful transformations hinge on cold, hard facts in today’s volatile business landscape. Welcome to the world of change management statistics, where numbers illuminate the path to organisational triumph or expose the pitfalls that sink initiatives. A staggering 66% of change efforts fail. Why? Let’s dissect the data. […]

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Reputation Management Statistics: How Reviews Impact Your Business

Miral NassarMiral Nassar // 22nd April 2024

Online reviews are crucial to a business’s reputation in today’s digital age. With the proliferation of review platforms such as Yelp, Google, and Facebook, consumers now have more power than ever to shape the perception of a company through their feedback. In this article, we will explore key reputation management statistics highlighting the impact reviews […]

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9.2% of Revenue Drained: Contract Management Statistics

Maha YassinMaha Yassin // 3rd April 2024

Contracts are the lifeblood of business. From the most minor purchase order to the multi-million dollar enterprise agreement, they underpin every transaction and collaboration. Yet, despite their ubiquity, contracts often go overlooked, relegated to dusty filing cabinets or forgotten corners of digital servers. This neglect, however, comes at a steep price. Ineffective contract management can […]

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Project Management Statistics: Decoding the Numbers Behind Project Success

Maha YassinMaha Yassin // 15th April 2024

In the relentless pursuit of progress, projects form the lifeblood of every industry. Whether launching a groundbreaking tech product, constructing a towering skyscraper, or orchestrating a captivating marketing campaign, each project represents a carefully orchestrated dance of resources, timelines, and objectives. Amidst the chaos and complexity lies a hidden language—the language of statistics. Understanding these […]

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A Deep Dive into Business Closure Statistics

Maha YassinMaha Yassin // 22nd April 2024

Have you ever walked past a vacant storefront, its dusty windows reflecting the empty promises of a bygone dream? Business closures, like tumbleweeds rolling through our economic landscape, are a reality silently shaping our world. In the blink of an eye, shops disappear, restaurants fade into memory, and companies vanish, leaving behind echoes of ambition […]

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Valuable Small Business Statistics UK 2023

Eman SamehEman Sameh // 25th April 2024

For countless individuals across the UK, 2023 has been a year defined by the hustle and heart of small business ownership. From bustling city streets to quaint village squares, these ventures drive the local economy and enrich the fabric of communities. But as we turn the page towards 2024, it’s time to take a closer […]

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Business Data Statistics: How Numbers Drive Profits

Maha YassinMaha Yassin // 16th April 2024

Navigating the business world in our data-dominated age can often feel like winding your way through a bewildering labyrinth. We have found ourselves wrestling with mounds of raw data, seemingly devoid of any identifiable pattern or purpose. However, would it astound you to learn that the global Big Data and Analytics market is worth an […]

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Global Small Business Statistics

Miral NassarMiral Nassar // 25th April 2024

Global small businesses play a crucial role in the global economy, with millions of entrepreneurs worldwide driving innovation, creating jobs, and fueling economic growth. Delving into the latest global small business statistics is essential to understand this vital sector better. This comprehensive overview will explore key trends, challenges, and opportunities facing global small businesses, shedding […]

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US Businesses: The Story Behind its Statistics

Miral NassarMiral Nassar // 24th February 2024

America’s economic powerhouse roars with statistics: millions of US businesses, trillions in revenue, and countless jobs created. But behind these cold figures lies a vibrant tapestry woven from individuals’ dreams, struggles, and triumphs. This article embarks on a journey beyond the numbers, delving into the human stories that shape the US business landscape. We’ll meet […]

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.