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Category: Business Strategy
How could executive coaching help you, and your business, to grow? How can transformational change be achieved through the right life coaching? Specialist Fiona Molloy
Key Performance Indicator or KPI has become a universally accepted method in determining a company’s success in achieving its business objectives. Regardless of the field or
Could a membership model help your business? Find out how membership has been used with great success by a major London hotel. Sam Riches, Director
Starting a food business? An experienced food business development consultant has revealed a number of essential insights for food producers. Oonagh Monahan, of Ireland-based Alpha
Lessons from the Success of Mums at Work Network – Video Interview How can networking be used to grow your business? Company director and
A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and
Want to live a more fulfilled life? Learn how tools like ACT Training can be used to unlock powerful behavioural change. Specialist Julie Allen helps
Does your company have sensitive communications or data to protect? Could a secure communications method reduce your risks? We discussed these business essentials, and much
An expert who helps drivers find and fund the right car, van or fleet for their needs visited the ProfileTree studio to explore the future
Discover how a Dublin business owner has used innovation and app development know-how to build a unique service designed to revolutionise the food delivery market.
An essential business topic was explored by a visitor to the ProfileTree studio; support for businesses to help deliver upskilling and growth. Economic Development Manager
A Florida-based Business Development Consultant, who uses a fascinating blend of personal expertise in areas including UX to market and develop communities, has given an unmissable ‘behind
Could greater collaboration and innovation help your business? A tech specialist who helps companies use Google’s Cloud computing tools to unlock their potential has shared some essential
How can the crossover between personal development and business development help your career success? And how could a mentor help your sales results? Our Business
Is scaling a business part of your long-term plan? Here’s an opportunity to learn from an entrepreneur who grew an Irish company into a global
Why use a business strategy? Bringing the elements of your business together towards the goals you need, in the right ways for your organisation, is the reward for great strategy.
Our knowledge base covers a range of business strategy subjects to make business planning, measuring, monitoring and evaluating easier than ever. Questions? Ask how ProfileTree can focus your business efforts towards genuine results.
Don’t forget: even something as small as the briefest social media post all connects upwards to the quality of your business strategy. How? Because business strategy sets the direction of your company and informs your marketing goals. By working for a clear vision at the very top of your organisation, every action can be geared towards the right achievements for your business growth. Find out how with our free, expert business strategy blogs.
To be able to set up, develop and grow a successful business, regardless of the industry─a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there. But if that’s not good enough for you—or if you recognize that staying small doesn’t necessarily guarantee your business’s survival—there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.
While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.
Questions to ask when building a business strategy:
- Why are you here?
- What is your USP (Unique Selling Proposition)?
- Who is your perfect customer?
- Why buy from you?
- What is your go-to marketing strategy?
- Who are you focusing on?
- What is your pricing?
In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it.