Social Media Resources

Training and Resources

Social media has become integral to modern life, with billions of users across the world. But how do you make your business stand out on a social media feed, and how do you master the ever-changing algorithms?

On this page, you’ll find a range of guides and resources that will help you understand social media trends and know how to appeal to complex algorithms for the benefit of your brand. Learn how to generate engagement through interesting content that viewers won’t want to scroll past.

We’ve included a range of learning materials that will help you get to grips with everything you need to know – from social media analysis tools to info on how to build a following on a specific social media channel.

At ProfileTree, we have built in-house social media channels that have gained millions of views and attracted hundreds of thousands of followers. Learn from the experts and start
Exploring our resources today.

Social Media Resources

Social Media Statistics in Canada for 2023 

Social Medis Statistics in Canada

Think you know social media in Canada? Think again! Dive into our analysis of 2023’s hottest trends, where millions of new users are flocking to platforms like TikTok, live shopping is exploding, and news consumption gets a social makeover. We’ll unpack the stats, analyse platform popularity by age groups, and offer insights for businesses to […]

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Social Media Tools Guide: Streamline Your Best Strategy

Social media tools guide: streamline your best strategy

Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers; grow brand awareness; and drive sales.  With over 4 billion social media users globally, platforms like Facebook, Instagram, and Twitter offer immense opportunities to connect […]

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Master the Top Types of Social Media Marketing

Image of cartoon person creating content on laptop

In today’s digital era, businesses of all sizes are turning to social media marketing to connect with their target audience, build brand awareness, and drive sales. With millions of active users across various platforms, there is a multitude of types of social media marketing that can enable a brand to reach a vast and diverse audience.

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How to Develop a Social Media Marketing Strategy 101

social media marketing strategy

A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!

In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.

So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.

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How To Market Your Business On Social Media 101: The Amazing Guide You Need

how to market your business on social media

In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales. 

With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.

If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!

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10 Amazing Social Media Usage Statistics To Develop Your Digital Strategy

10 amazing social media usage statistics to develop your digital strategy

In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.

In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.

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Social Media Algorithms: How to Make Them Work For You

Social Media Algorithms

Learn how to optimise your content for maximum visibility by understanding how social media algorithms function and how to read the signals used by each platform to determine its ranking. Read this article to learn the fundamentals of social media algorithms. Social media algorithms have become somewhat controversial. Everyone thinks they are working against you, […]

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What Is a Social Media Plan And How to Create It? (Easy Examples)

Social Media Plan

Developing a social media plan doesn’t have to be a difficult process. Indeed, it’s the most interesting part of your marketing strategy, and if you have set a time to figure out your objectives, approach, and metrics, you will be almost done. What you intend to do and what you want to accomplish through social […]

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How A Social Media Content Calendar Can Improve Your Marketing Strategy 101

A Content Calendar Can Improve your Marketing Strategy

In content marketing, using a social media content calendar and schedule to arrange your content is vital. By doing this, it allows you to manage your work and ensure your content is being published at relevant times. Using a social media content calendar is what will help you to succeed in meeting your marketing strategy’s […]

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What is Social Media? The Essential 2024 Strategy Guide for Business Growth

What is Social Media. Connecting online

What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate and […]

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Instagram Resources

Instagram is an ever-growing platform that currently attracts over 1.5 billion monthly active users – interestingly, over 90% of those users follow at least one business, highlighting the platform’s potential for brands, marketers and advertisers.

In the context of your business, we can help you use Instagram in order to reach local audiences and those interested in what you have to offer. Through engaging visual and video content your business can attract more views, more followers and ultimately more sales.

And it isn’t just about attracting more viewers, it’s also about cultivating a loyal audience who want to stick around and watch whilst your business grows. At ProfileTree, our in-house brands have gained millions of views and held onto a loyal audience who have sustained our social media success.

Check out the resources below to help you get to grips with managing an Instagram account. We also post content on the latest trends and platform changes, so you know you’re reading accurate and industry-relevant information.

Resources for Instagram

Catch the Reel Wave: A Comprehensive Guide to Instagram Reels Marketing

Instagram Reels

Exploring the Power of Instagram Reels for Your Brand Leading the charge in the fast-moving social media landscape is Instagram Reels. Rolled out by Instagram in August 2020, this feature is all about crafting engaging short videos. For brands and businesses looking to make a real impact, keeping up with these trends is vital. Since […]

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Unlock Success with These 10 Essential Instagram for Business Tips You Need to Know

Unlock success with these 10 essential instagram for business tips you need to know

What essential knowledge can we acquire about Instagram for Business? Instagram for Business has evolved significantly, moving beyond its roots as a platform primarily for photo sharing. Today, it stands as a dynamic tool that empowers businesses to forge meaningful connections with their target audience, strengthen their brand identity, and boost conversions like never before. […]

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Instagram Guides 101: How To Master The New Feature

Instagram guides 101: how to master the new feature

Instagram Guides is one of the latest new features on Instagram that businesses can use to promote their products and services. Instagram continually introduces innovative features to enhance user experience and facilitate digital marketing. Understanding how Instagram Guides work can provide businesses and marketers with the up-to-date knowledge they need to identify new ways to sell their products and services. 

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Instagram Threads 101: Important Things You Need To Know

Instagram Threads

Within the rapidly evolving world of social media, Instagram Threads has become the latest social media platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team in order to compete with Twitter as a leading social media platform to share public conversations and connections through text and media.

The launch of Threads signals a shift towards a more personalised and interactive experience for users as Instagram encourages social media users to engage in conversations and share their opinions on trending topics and events.

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How to Increase Your Instagram Followers: 10 Proven Strategies

How to Increase Your Instagram Followers 10 Proven Strategies

Are you still wondering how you can increase your Instagram followers? This article will give you 10 expert-proven tips and strategies to take advantage of this booming platform to gain a better social presence. Let’s see! Instagram sets a new foundation for people and companies to promote their services and products. It’s no longer a […]

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6 Instagram Hacks You Need: A Complete Guide to Instagram

Instagram hack

Instagram has gone through many changes over the years since it started as a photo app to capture must-see moments with friends and family. In recent years, several new features and tools have been introduced to market your business on Instagram, such as reels, stories, lives, stickers, and scheduling. 

Although keeping up to date with the Instagram algorithm can be overwhelming, our complete guide on Instagram hacks will help you feel confident with your digital marketing.

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12 Tips to Boost Your Instagram Marketing Strategy

A smartphone with the login page of Instagram on the screen

No company’s marketing strategy is complete without social media. Instagram is the fourth most popular social media platform, with over a billion monthly active users, which means that Instagram marketing is a very important part of any strategy. Knowing the ins and outs of Instagram will help your social media marketing strategy succeed and allow […]

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How To Use Instagram Reels for Business 101: Amazing Tips You Need To Know

Two phones showing people cooking with small red hearts floating above to resemble Instagram 'likes'

Staying up-to-date with digital can often be a challenge – but being in the know can really pay off – literally! In 2020, businesses needed to adapt more than ever before. With shop front closures being enforced, building an online presence has never been more important. One new, defining moment in digital marketing this year […]

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Best Instagram Hashtags: 10 Ways to Increase Your Instagram Engagement with Tags

The Best Instagram Hashtags

Are you ready for the most awesome list of the best Instagram hashtags to get you more followers? This list of popular Instagram hashtags contains many things that users find interesting, such as: Instagram says that the service is a visual story-telling system, as promoted by the Instagram FAQ, which allows users to send photos […]

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LinkedIn Resources

Having an established LinkedIn presence is essential for a variety of reasons. Primarily, it creates a professional identity for your brand, but with strategic marketing, it can also help position your business as an industry expert and authoritative industry voice.

Whether you want to connect with like-minded professionals, engage in industry-specific topics or host webinars that showcase your expertise within your field, LinkedIn provides a platform for you to capitalise on all of these opportunities.

In our tailored digital training sessions, we can show you how to build meaningful connections and how to perform LinkedIn ads that target audiences with specific job titles, functions, industries, and more.

Learn how to use the leading professional social media network and develop a brand identity that is valued within your industry. Engage with audiences and check out the resources below to help get you started.

Resources for LinkedIn

LinkedIn Industries 101: How To Choose The Perfect Industry Code

LinkedIn industries

LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.

However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.

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4 Ways to Use LinkedIn Marketing To Increase Your Brand Awareness: A Complete Guide To LinkedIn

LinkedIn marketing - Most used Social media

LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.

Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.

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How To Create A Company Page On LinkedIn: 6 Amazing Tips

A photo of the LinkedIn logo on the window outside their office headquarters.

When using social media, it’s important to know how to create a company page on LinkedIn in order to increase your reach online. Most businesses today take advantage of social media platforms to reach new audiences. But, many companies don’t have LinkedIn pages, even though it is built specifically for them.  Your company can benefit […]

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LinkedIn Social Selling Index: A Definitive Asset

Tips for LinkedIn

In the dynamic landscape of digital sales strategies, professionals are constantly seeking innovative approaches to connect with potential clients, nurture relationships, and drive conversions. Amidst this pursuit, the LinkedIn Social Selling Index (SSI) emerges as a definitive asset, offering a comprehensive framework for optimising sales efforts on the world’s largest professional networking platform. However, is […]

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TikTok Resources

With over 1.5 billion monthly active users, TikTok has quickly proven itself as a leading social media platform for businesses to pursue a social media marketing strategy in. It’s particularly beneficial for those seeking to engage with a younger demographic as a significant portion of its users are aged between 16 and 24.

TikTok has also given rise to the wave of social media influencers, providing many opportunities for brands to collaborate with online personalities and promote their brand to shared target audiences.

In addition to the above tactic, there is also much room for paid advertising methods and authentic engagement. The platform is showing no signs of slowing down and has established itself as a leading player in social media platforms.

Check out the resources below and learn how to cultivate your own brand’s TikTok presence.

Resources for TikTok

A Deep Dive Into TikTok Statistics UK Edition 101: Great Statistics You Need To Know

TikTok Statistics UK

TikTok statistics UK edition provide insight for businesses and marketers into consumer behaviour and current trends that are capturing the attention of online users. 

Since the launch of TikTok in 2016, the social media app has dramatically changed the digital marketing landscape as more businesses generate short video content to promote their products and services.

As social media marketing trends are constantly changing, it is important for businesses and marketers to remain up-to-date on the latest TikTok statistics UK edition to ensure that their digital strategy will remain relevant to their target audience.

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TikTok Banning: What Does the Future Hold for the Popular Social Media App 

TikTok Banning What Does the Future Hold for the Popular Social Media App

why is TikTok banning so controversial? And what lies ahead in the future for the social media platform? In this article, we’ll discuss the effects of TikTok banning and what it means for those who have built their brand on the platform. 

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5 Important Ways To Grow Your Business Using TikTok Marketing: A Complete Guide To TikTok

TikTok marketing

Since the initial release of TikTok in 2016, TikTok marketing has transformed the way in which marketers communicate with their target audience as a larger focus has been placed on video content. Video content is incredibly important for generating conversions and reaching your target audience as it has proven to be a powerful marketing tool to capture a user’s attention in the online digital space.

Through this complete guide to TikTok, you can maximise the online possibilities of TikTok marketing and ensure to increase brand awareness and showcase your products or services.

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Best Times To Post On TikTok 2024

Best Times To Post On TikTok

Timing is everything in the world of social media. If you want to go TikTok viral then you will have to determine the best times to post on TikTok. TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have […]

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Twitter Resources

Twitter has around 400 million monthly active users, a significant audience for brands to engage with. There are also around 500 million tweets produced every day, making it an active platform where audiences are keen to take part in discussions.

Managing a brand on Twitter provides many opportunities for brands to connect with their target audience. It’s also taken on the additional role of being the leading platform for immediate business updates, crisis-handling scenarios and addressing customer queries.

Businesses can also use Twitter to monitor conversations about their brand, their competitors, and industry trends. All of this data can provide valuable insights for future marketing strategies, and lead data-driven decisions.

Check out our free to use resources below and learn how to manage your Twitter account to drive better engagement and enhance your brand’s online presence.

Resources for Twitter/X

How To Get Followers On Twitter 101: The Easy Guide You Need

How To Get Followers On Twitter

In the world of social media, it’s vital to recognise how to get followers on Twitter in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.

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3 Powerful Ways To Enhance Your Twitter Marketing Strategy

twitter marketing

Twitter marketing has remained one of the most powerful social media tools for online users to communicate with each other and keep up-to-date with current news and trends. Twitter is a fantastic platform for businesses to enhance their online presence and increase brand awareness.

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Twitter Monitoring: Harnessing the Power of Twitter for Business Success

twitter monitoring 6

Twitter monitoring is an effective method for managing your brand’s digital presence. It’s an insight into how people are talking about your business, what interests them and what your competitors are doing. 

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11 Free X / Twitter Analytics Tools: How to Use Them & Their Importance to Your Twitter Profile

Free Twitter Analytics

Tweets, retweets, followers and more! This is a list of some of the most useful free X / Twitter analytics tools that help users understand their Twitter reach and drill down to what works to get more attention on Twitter. ALSO SEE: How to Schedule Tweets What are X / Twitter Analytic Tools? X analytic […]

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How to Trend on Twitter: Proven Tips to Become the Next Trend

How to Trend on Twitter

*Update* As of 2023, Twitter was rebranded to become X maintaining most of its features and the audience behaviour remains mostly the same. Therefore, any tips or advice in this article about ‘how to trend on Twitter’ remain relevant, except for the fact that Twitter is now X. You want to lead the flock of […]

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Pinterest Resources

Pinterest brings in around 463 million monthly active users worldwide, and around 80% of its global users are female, making it a dominant platform for reaching female audiences. It’s also one of the main platforms that can be used to convert visits into sales, with around 85% of weekly users making a purchase based on a pin they saw from a brand.

Pinterest also provides a kind of visual search engine, which appeals to viewer’s habits and promotes the visual aesthetic of your product. It can also be utilised for brand discovery, putting your brand in front of audiences who may not necessarily know who you are.

Unlike other social platforms where content visibility diminishes quickly, pins on Pinterest can remain relevant and discoverable for months, offering a longer return on investment for content and even contributing to your website’s SEO. Check out these articles below and start winning on Pinterest today.

Resources for Pinterest

How To Get Followers on Pinterest: 3 Great Ways To Elevate Your Presence on Pinterest

How to get followers on pinterest: 3 great ways to elevate your presence on pinterest

“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to discover information and inspiration through images.

Pinterest is an excellent platform for businesses and marketers who want to expand their reach and sell their products and services using attractive images.

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Pinterest Marketing: An Overlooked Opportunity?

Pinterest Marketing

Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]

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What Is Pinterest? And How to Use it to Promote Products

What is Pinterest featured image

Image credit: Charles Deluvio

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