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Our expert business blog offers a world of digital how-to.

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

SEO 'Must Read' Articles

SEO Ultimate Guide: Everything you need to know for PT Blog
SEO ULTIMATE GUIDE: EVERYTHING You Need to Know
WordPress SEO with Yoast for PT Blog
WordPress SEO with Yoast: Ultimate Guide
What is SEO for ProfileTree blog
What Is SEO?
Writing for Results for PT blog
Writing For Results: (Very) Blunt Copywriting Tips With A BIG Difference

SEO Articles

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SEO Strategy: What Should It Include?

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Keeping Tabs: How and Why Track Keyword Ranking?

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Digital Marketing Methods: Five Essentials

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Understanding Alexa Rank

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How To Use SEMRush: The Essentials

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How to Rank on The First Page of Google Using Long-Tail Keywords

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Best Free SEO Tools for Your Business

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Get To Know SEO: A SEO Glossary

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Search Engine Marketing

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How to Check (and Improve) Your Google Ranking

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How to Gain Inbound Links By Finding Broken Links

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How to Improve the Domain Authority of Your Website

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Principles of Keywords and Optimisation

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Getting the Best Quality SEO Services for Your Website

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Free SEO Audit that You Can Perform Yourself

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SEO checklist

Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimization) campaigns, but don’t have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business grow. In a world where people of all ages and backgrounds are constantly glued to a screen, SEO should be an essential piece of your marketing campaign. By optimizing your business’ website for organic search, you are allowing your products and/or services to be discovered and explored, with the potential to grow your business exponentially.

For example, the majority of people use Google (or Bing) to search for things like “best tacos restaurant” or “pet shops in [town name]”. When people search for these kinds of queries, you’d want your website (when relevant) to come up on page one, yelling, “Pick me! Pick me!” How do you do that, you might ask? The answer is good old SEO.

Many business owners feel that they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. The digital landscape has changed dramatically over the past few years, and SEO is and will still remain an effective and important marketing strategy.

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