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Read our business blog with help, advice and tips for businesses small and large.

We provide our best advice and top tips to help your with your marketing, start up or business idea.

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.

Digital Marketing Articles
Why Rebrand? The Right (and Wrong!) Reasons For a Fresh Start

Hiring a Marketing Person: A (Very) Blunt Guide to Your First Marketer

Your Digital Marketing Career: From Start to Finish

Advertising with Augmented Reality: An Advertising Revolution?


Our ULTIMATE DIGITAL FAQ: FREE Knowledge Base (Pt 1)

Our ULTIMATE DIGITAL FAQ: FREE Knowledge Base (Pt 2)

Blog vs Vlog - Ultimate Guide 2018

Social Media Strategy Guide 2018

Digital Marketing Guide: COMPLETE Overview for Business

Must-Have Digital Tools: The DEFINITIVE GUIDE

Best Digital Marketing Agency for Your Business? How NOT to Choose!

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