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Our expert business blog offers a world of digital how-to.

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

Digital Marketing 'Must Read' Articles

What is Digital Marketing for PT Blog
What Is Digital Marketing?
Digital Marketing Career Growth for PT Blog
Digital Marketing Career Growth: From Start to Finish
Digital Marketing Guide for PT Blog
Digital Marketing Guide: COMPLETE Overview for Business
Best Digital Marketing Agency for Your Business? How NOT to Choose!

Digital Marketing Articles

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E-Commerce Solutions

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Free Product Testing: Have Your Cake And Eat It Too

Must-Have Digital Tools: The DEFINITIVE GUIDE

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9 Online Creative Strategy Ideas for Businesses

What Can Irish Whiskey Teach Us About Company Brand?

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10 Reasons Google Maps Marketing Is A Must Have for Business:# 6 Is Key

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20 Tips For Email Marketing Success

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Search Engine Marketing

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Pinterest Marketing: An Overlooked Opportunity?

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Brand Development: Brand and Your Business

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Creative Business Names: What Works and Why it Matters

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Social Media Monitoring Tools

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Product Placement: Smarter Advertising

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YouTube Statistics: Knowledge Is Power

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Best Free Website Builder for Your Business: A Guide

Types of Augmented Reality - A Quick Read Guide

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.

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