Our

Knowledge-Base

Our FREE business blog offers a world of digital how-to.

Browse the categories for a huge archive of quick read What Is? primers PLUS in-depth guides.

Digital Marketing 'Must Read' Articles

What is Digital Marketing for PT Blog
What Is Digital Marketing?
Digital Marketing Career Growth for PT Blog
Digital Marketing Career Growth: From Start to Finish
Digital Marketing Guide for PT Blog
Digital Marketing Guide: COMPLETE Overview for Business
feat_def
Best Digital Marketing Agency for Your Business? How NOT to Choose!

Digital Marketing Articles

ProfileTree logo for Why Rebrand blog
Best Digital Marketing Agency for Your Business? How NOT to Choose!

ProfileTree logo for Why Rebrand blog
Types of Digital Marketing

ProfileTree logo for Why Rebrand blog
The Importance of Digital Marketing Services

ProfileTree logo for Why Rebrand blog
Tips for Driving Targeted Traffic with Blog Commenting

How to build a website with wix image for PT blog
WIX Website Tutorial - How to Make a Website with WIX

ProfileTree logo for Why Rebrand blog
Facebook Ads: The Complete Guide

BLOG VS VLOGS
Blog vs Vlog - Ultimate Guide 2018

Hiring a Marketing Person- A very Blunt Guide to Your First Marketer
Hiring a Marketing Person: A (Very) Blunt Guide to Your First Marketer

WHY RE-BRAND
Why Rebrand? The Right (and Wrong!) Reasons For a Fresh Start

ProfileTree logo for Why Rebrand blog
Marketing Prospects: Your Map Through The Job Market

ProfileTree logo for Why Rebrand blog
Web Design Dublin: A Look at The Talent and Luck of The Irish

What Is Augmented Reality Thumbnail
What is Augmented Reality?

AUGMENTED REALITY TRENDS
AR Future Trends: How Life Could Look Very Different (and Soon!)

TYPES OF AUGMENTED REALITY
Types of Augmented Reality - A Quick Read Guide

AUGMENTED REALITY EXAMPLES
Augmented Reality Examples: Why Your Business Should Act Now!

IRISH WHISKEY BRANDING
What Can Irish Whiskey Teach Us About Company Brand?

SEO EXPLAINED
SEO Explained: Ever Visited a City Centre? You Already Understand!

MUST HAVE DIGITAL TOOLS
Must-Have Digital Tools: The DEFINITIVE GUIDE

DIGITAL MARKETING GUIDE
Digital Marketing Guide: COMPLETE Overview for Business

ProfileTree logo for Why Rebrand blog
Social Media Strategy Guide 2018

Our ULTIMATE DIGITAL FAQ: FREE Knowledge Base (Pt 2)
Our ULTIMATE DIGITAL FAQ: FREE Knowledge Base (Pt 2)

Our ULTIMATE DIGITAL FAQ: FREE Knowledge Base (Pt 1)
Our ULTIMATE DIGITAL FAQ: FREE Knowledge Base (Pt 1)

SEO ULTIMATE GUIDE
SEO ULTIMATE GUIDE: EVERYTHING You Need to Know

ProfileTree logo for Why Rebrand blog
Digital Marketing Tools: Unmissable Tools (2018)

WHAT IS BUZZSUMO
What Is BuzzSumo?

WHAT IS DISPLAY ADVERTISING
What Is Display Advertising?

WHAT IS DIGITAL MARKETING
What Is Digital Marketing?

WHAT IS ONLINE ADVERTISING
What Is Online Advertising?

ProfileTree logo for Why Rebrand blog
Maslow’s Hierarchy of Needs: The Key to Understanding Your Target Customers?

ProfileTree logo for Why Rebrand blog
Pay Per Click Ads: An Unmissable Advertising Opportunity?

Four types of customer segmentation and to apply them
The 4 Types of Customer Segmentation and How to Apply Them

ProfileTree logo for Why Rebrand blog
Marketing Qualifications: A Career Essential?

ProfileTree logo for Why Rebrand blog
Social Media Monitoring Tools

ProfileTree logo for Why Rebrand blog
Instagram Campaign: From Selfie Platform to Full Fledged Marketing

ProfileTree logo for Why Rebrand blog
Conversion Rate Optimisation

ProfileTree logo for Why Rebrand blog
Get Off My (Intellectual) Property: What Is Copyright Infringement?

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.

Newsletter Footer

Start Growing