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The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services. Nowadays, everything is different on the world wide web. If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen.

A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that. Essentially a content marketing strategy explores how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies. A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.

There are many tasks you can do to improve SEO, but nothing comes close to the impact of content marketing on your website’s SEO power. And it makes perfect sense. Content, simply put, is just information.  Google aims to match the highest quality, most relevant information with the search queries of their users ─ but if you’re creating content sharing this information, you have every chance of ranking and getting found for it.

Content Marketing Articles
Why ProfileTree? Here's What Makes Us PROUDLY Different

Video Content Marketing: Earning from Your Competitors' Mistakes   

LinkedIn Posting ‘Myths’ – Fact or Fiction?! *Post Types Tried & Tested*

Video Content Marketing Examples: Inspiration From the Pros

Content Awards Success for ProfileTree

Emoji Domains- Are they relevant? 🤔

Endurance International Group (EIG). Who are they?

Domain Names: Three Minute Guide To A Net Essential! 🌐

Should My Company Use TweetDeck?

Advertising with Augmented Reality: An Advertising Revolution?

Understanding Content Marketing: An Essential Guide


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