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Content Marketing 'Must Read' Articles

Content Awards Success for ProfileTree for PT Blog
Content Awards Success for ProfileTree
Ethics and Legalities of Digital Marketing for PT Blog
Ethics and Legalities of Digital Marketing: Defining a Marketing Essential
Readability boost for content for PT Blog
Readability: An Easy Boost for Content ROI
Video Content Inspiration Inspiration from the Pros for PT blog
Video Content Marketing Examples: Inspiration From the Pros

Content Marketing Articles

ENDURANCE INTERNATIONAL GROUP
Endurance International Group (EIG). Who are they?

EMOJI DOMAINS
Emoji Domains- Are they relevant? 🤔

WHAT IS GOOGLE IMAGES
What Is Google Advanced Image Search?

Business Leader Interview for PT with Cian Sanders from FitzWilliam Hotel
Business Leaders: Cian Landers - Fitzwilliam Hotel Belfast

LINKEDIN MYTHS
LinkedIn Posting ‘Myths’ – Fact or Fiction?!

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Secondary Keywords: Don't Overlook An SEO Essential

Video Content Marketing- Earning from your Competitos' Mistakes
Video Content Marketing: Earning From Your Competitors' Mistakes   

Content Award Success for ProfileTree
Content Awards Success for ProfileTree

Video Content Marketing Examples- Inspiration from the Pros
Video Content Marketing Examples: Inspiration From the Pros

Which WordPress is Better for ProfileTree blog
WordPress.com VS WordPress.org: Which Should I Use?

WHY PROFILETREE
Why ProfileTree? Here's What Makes Us PROUDLY Different

Hiring a video marketing agency for pt blog
Hiring a Video Marketing Agency: All You Need to Know

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Becoming a Belfast Blogger

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Marketing Prospects: Your Map Through The Job Market

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Make Content Work Harder with SEO Keywords - Here's How!

IRISH WHISKEY BRANDING
What Can Irish Whiskey Teach Us About Company Brand?

SEO EXPLAINED
SEO Explained: Ever Visited a City Centre? You Already Understand!

VERO- IS IT THE NEW FACEBOOK
Vero App: Could It Still Become The New Facebook?

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How to Trend on Twitter in 2018?

BENEFITS OF BLOGGING
Benefits of Blogging: Start a Conversion With Your Customers Today!

WHAT IS WWW
What Is the World Wide Web (WWW)?

TOP SOCIAL MEDIA SITES
Top Social Media Sites: Essential Social Platforms

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Content Marketing Tips: EVERYTHING You Need to Know

SOCIAL MEDIA GUIDE
Social Media Guide: COMPLETE One-Stop Essentials

SEO ULTIMATE GUIDE
SEO ULTIMATE GUIDE: EVERYTHING You Need to Know

Essential Guide to Domain names by ProfileTree
Understanding Content Marketing: An Essential Guide

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Content Marketing Trends: All You Need To Know

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What is a CMS? Our QUICK READ Overview

WHAT IS PPC
What Is PPC?

WHAT IS GOOGLE ASSISTANT
What Is Google Assistant?

WHAT IS ORGANIC REACH
What Is Organic Reach?

WHAT IS A CONTENT MANAGEMENT SYSTEM
What Is A Content Management System?

WHAT IS GOOGLE SEARCH
What Is Google Search?

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Free Content Management Systems: Your Essential Overview

WRITING FOR RESULTS BLUNT COPYWRITING TIPS
Writing For Results: (Very) Blunt Copywriting Tips With A BIG Difference

YOAST WHAT IS IT
Yoast: What is it?

The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services. Nowadays, everything is different on the world wide web. If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen.

A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that. Essentially a content marketing strategy explores how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies. A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.

There are many tasks you can do to improve SEO, but nothing comes close to the impact of content marketing on your website’s SEO power. And it makes perfect sense. Content, simply put, is just information.  Google aims to match the highest quality, most relevant information with the search queries of their users ─ but if you’re creating content sharing this information, you have every chance of ranking and getting found for it.

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