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Our expert business blog offers a world of digital how-to.

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

Business Strategy 'Must Read' Articles

What can Irish Whickey Teach about re-branding
What Can Irish Whiskey Teach Us About Company Brand?
Why ProfileTree. Generic image of person on a laptop
Why ProfileTree? Here's What Makes Us PROUDLY Different
Why Re-brand? Reasons for a fresh start for a PT blog
Why Rebrand? The Right (and Wrong!) Reasons For a Fresh Start
New Site for ProfileTree for Year of Success
New Site Marks Years of Success for ProfileTree

Business Strategy Articles

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How To Scale a Business? Expanding Overseas and Business Growth with Andrew Mackin

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Better Collaboration Using Google? Cloud Computing Insights from Fintan Murphy

ProfileTree logo for Why Rebrand blog
Free Product Testing: Have Your Cake And Eat It Too

ProfileTree logo for Why Rebrand blog
AI Marketing: What is It and How Could It Help You?

ProfileTree logo for Why Rebrand blog
Global Entrepreneurship Week

MUST HAVE DIGITAL TOOLS
Must-Have Digital Tools: The DEFINITIVE GUIDE

Carrer Tips with Mark McCracken
How to Get a Better Job? Career Tips with Mark McCracken

IRISH WHISKEY BRANDING
What Can Irish Whiskey Teach Us About Company Brand?

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How to Combine Personal Development and Business Development? Talking Life Success with Sam J Webb

ProfileTree logo for Why Rebrand blog
Brand Development: Brand and Your Business

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Where to Find Startup Business Help? Small Business Development with Rosemary Morrison

Software Development for Startups title image for PT blog
How Can Startups Afford Software Development? Talking Outsourcing with Tom Hughes

Innovation in Business thumbnail for Mike Shelly blog
Using Innovation in Business? International Markets & Exports with Mike Shelly

Nick Mason thumbnail image for Increase Content Engagement blog
How to Increase Content Engagement? Smarter Content Marketing with Nick Mason

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What Are The Benefits of Mentoring? Business Coaching with James Perry

Title image for Adam Peace How to Market Online blog
How to Market Online? Ecommerce Marketing with Adam Pearce

Why use a business strategy? Bringing the elements of your business together towards the goals you need, in the right ways for your organisation, is the reward for great strategy.  

Our knowledge base covers a range of business strategy subjects to make business planning, measuring, monitoring and evaluating easier than ever. Questions? Ask how ProfileTree can focus your business efforts towards genuine results.  

Don’t forget: even something as small as the briefest social media post all connects upwards to the quality of your business strategy. How? Because business strategy sets the direction of your company and informs your marketing goals. By working for a clear vision at the very top of your organisation, every action can be geared towards the right achievements for your business growth. Find out how with our free, expert business strategy blogs.

To be able to set up, develop and grow a successful business, regardless of the industry─a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there. But if that’s not good enough for you—or if you recognize that staying small doesn’t necessarily guarantee your business’s survival—there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it.

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