There is no doubt that business articles changed through the ages. From columns in weekly financial papers to the thousands of business related articles generated on daily basis on the Internet. But why did that change happen? and more importantly, how does this change affect readers and writers in the field? As a writer it’s important to be up to date with changes in your field, like changes in reader demographics. In the not so distant past, business articles were almost exclusively for businessmen. Nowadays the targeted audience is much more diverse, which in turn completely altered the structure of business articles. The writing world is harsh and constantly changing. To survive you must always go with the flow and to excel you must be ahead of the curve. Predicting what your readers would like to read is not a matter of intuition anymore.
In the Past
Articles on business could be traced back to as early as the very first newspapers in Europe in the 17th century. The aim then was mainly to announce governmental dealings. Let’s fast forward to the 19th century, the age of free media. In 1851 the New York times was established and in it was a fixed column specifically for business articles. The content of all newspapers then was tailored to target upper class businessmen mainly. Newspapers were also a tool to bias its readers towards a specific issue, for example: KEEPING MONEY HERE.; There Is an Economic Side of Creating American Fashions – December 19 1912.
The field grew popular among the masses with the increase of stakeholders. From stock brokers, to the small bakery around the corner, all were concerned with the economic status of the country. With the increase in readers so did the need for more diverse business related articles. In 1884 the Financial News was established as a specialized business oriented newspaper, and soon other papers like Financial times followed in their footsteps. What you should notice is how the relationship between the number of readers and content diversity served towards the exponential increase in need for more articles and platforms to view them. You could imagine how introduction of the Internet and new technologies affected the process.
Recent Business Articles
In 1994 the first blog, Links.net was created by Justin Hall; not long after the Internet was flooded with blogs. This provided the world with a virtually infinite platform to view all kinds of content, and of course business blogs grew well established very quickly. This new stepping stone facilitated the business field to communicate with the younger readers. Nowadays, you can’t single out a particular age group targeted with business articles.
In order to appeal to the new demographics, the business article was in need of a complete makeover. Now it’s not strange to find articles like Snapchat Advertising or Hashtag Tracking Methods. The relatively new topics indicate the current direction of modern day business writing. Trend studies, search engine optimization and other technologies by no means diminish the role of the writer’s creativity. New technologies are tools to ensure that the content is relevant to as many readers as possible, thus the writers can utilize their unique voices more effectively.
Technologies like Google Analytics have become invaluable to writers in every field. Here’s how it works:
- Someone does a simple search and lands on your page that is keyword dense.
- A certain code embedded in your website will clock the keyword and rank of your website in the results page.
- Google Analytics then calculates your average ranking and relays all that information to you.
Ironically, as the business writing field expands and its readers increase in numbers, the content of all recent business articles became more inclined towards individualization. This method has proven to appeal to a wider range of readers. The momentum caused by this expanse is not slowing down anytime soon. We can predict that the change in the future of business articles is done on two fronts:
- The constant crave for a larger demographic, and this manifests in the choice of topics and how they are delivered to more relatable content.
- A quest to find novel platforms to deliver the articles to the rapidly increasing audience. This can be achieved by keeping an eye on the rising stars of social media websites as well as new technologies.
The future of business articles is in research based writing. Starting with SEO to keyword trends and studies to know what the reader interests currently are. The second step is studying which keywords are gaining popularity. We can predict the future needs of readers in a form of organic trend setting based on statistics and facts. This new found communication between the writer and the reader will continue to change the content of business blogs. You as a writer have to be up to date with rising social media platforms and think of creative ways to incorporate business with social media even further.
The evolution of business articles can be summarized into four main points:
- The business field is no longer exclusive to businessmen and women, but it has become a major aspect in nearly everyone’s daily life. At some point we all need to read a business article on finance or new marketing techniques, regardless of our relationship with the business sector.
- The Internet is nowhere near to being saturated with articles related to business. How many times have you searched for ways to self-advertise or increase your social media status and came out even more confused? The demand on creative approaches to fill these literary gaps has never been higher, and if the past is any indication, it will continue to increase.
- SEO and public trends are not just tools to increase traffic and bias search results towards your content but they have also paved the way for data analysis and increase in overall content quality.
- The future is in organic reader based trend setting. we can systemically track keyword traffic and in turn predict public interests and fulfill their needs and inquiries before they have them.