Craving a little something for your sweet tooth? Check out the delicious products of Prohibition Bakery. We Interviewed the Owners and this is what they had to say about the delicious products of Prohibition Bakery.
What inspired or motivated you to become a Baker?
It was a combination of not being satisfied with our employment situations, and having this idea that was just so perfect for the market at the time.
Is it interesting to be a baker? What really makes your day as baker amazing? Tell us about a day in the life of a Baker.
Being a baker can be very interesting, especially with the characters that hang around the Lower East Side (where our shop is located). In general, being a small business owner is very interesting. Every day presents a new challenge or opportunity.
What really makes our day is someone who not only loves what we're doing, but really "gets" it.
Are their rush or peak times in your business? How do you work around these?
Our busiest time is after 5 during the week, when everyone gets out of work, and the weekends. We thrive on chaos, so our busy times are usually when we're at our best.
What are the advantages/disadvantages of working for yourself?
The advantage is that you call the shots, and you're much more invested in what you're doing than when you're working for someone else. The disadvantage is that it's really hard to shut off your work brain, and when something goes wrong, you've got no one else to blame.
What has been your greatest challenge so far?
Finding a way to increase our visibility to the public without the marketing budgets of the bigger cupcake guys.
What are your greatest achievements?
Getting in the New York and Huffington Posts was really exciting. I think that was very validating for both of us, kind of like, "yeah, we are pretty cool, huh?" Also, when we catered for The Colbert Report, Good Morning America, and Elemental in one week. That was pretty great.
How do you ensure work life balance?
Hahahaha, that exists?
Who are your customers?
We have a really mixed customer base. Definitely a lot of young professionals with extra pocket money. We do a lot of corporate catering, as well as weddings, and custom work with various liquor brands.
We have a surprising number of male fans, which is really great as a cupcake company. Must be the bourbon and bacon.
What advice would you give to someone starting a business?
Really think about what you're doing- what direction you want to go, how you hope to develop, what that will entail. And then be aware that things will probably go completely in the other direction.
Name one thing that you could not live without in your business
The internet. It's how this company began (gchat), it's how we do our books, keep track of recipes, get new flavors ideas, and so much more.
The more sentimental answer would be our neighbors in the Lower East Side, who have really been such a strong support system from us, whether we need to borrow a cup of flour, a recommendation for an accountant or carpenter, or a comfy place for a glass of wine after a long day.
What is your favourite or most popular product/service?
Our favorite service is probably our delivery guys, a company called Runnit. We used to do all our deliveries personally (can you believe that?!), but once we opened the store, there was no time. These guys are the absolute best.
What is your ultimate goal - and has this changed from when you started?
Our ultimate goal is to further develop our brand, opening more locations, and likely moving into more products. Ultimately, we want to take over the world, naturally.
Does the internet help you in spreading the word about your business?
How big a role does Social Media play in your business?
Social media plays an enormous role in our business. We don't currently have any PR or marketing people, just various social media platforms and ourselves.
What has been your best marketing method for your business?
Facebook has been very useful with regards to marketing. Additionally, the press we have gotten has done a lot for us. But other than, I think we're just starting to figure out our marketing approach. We had a lot of buzz for a while there, so now that things are calming down a bit, we have to start thinking about things in a completely different way.