Web Design, Marketing and Business Blog - Page 5

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

10 Websites to Learn Coding Online & Unlock Your Potential

Panseih GharibPanseih Gharib // 18th February 2024

Have you ever felt a deep yearning for something more? A desire to break free from the constraints of your current life and unleash your full potential? If so, you’re not alone. Millions of people around the globe are yearning for a fulfilling career that ignites their passion and offers endless possibilities. Why learn coding […]

Read Article

How Government Business Statistics Can Help Your Business Thrive in 2024?

Esraa MahmoudEsraa Mahmoud // 24th February 2024

In today’s fast-paced business world, access to reliable information is crucial. While news headlines scream opinions and pundits spin narratives, there’s often a silent majority: government business statistics. These data gems, collected and published by official agencies, hold the key to valuable insights that can empower your business decisions. These meticulously collected and analysed datasets […]

Read Article

Beyond the Charts: Unveiling the Power of Business Intelligence Statistics

Esraa MahmoudEsraa Mahmoud // 18th February 2024

Every world has its hero, and in the business world, that hero is Business Intelligence (BI)! Think of it as your personal data decoder, transforming raw numbers into actionable insights that illuminate your path forward. Forget feeling overwhelmed—imagine wielding data as a strategic weapon, transforming numbers into actionable insights that propel your business forward. This […]

Read Article

The Power of Marketing Automation: Revolutionising Business Growth 2024

Miranne KhaledMiranne Khaled // 8th March 2024

In the dynamic realm of digital marketing, where the pace of change rivals the speed of light, big and small businesses grapple with the constant need to innovate and optimise their strategies. This relentless pursuit of excellence has fueled the rise of a transformative technology: marketing automation. More than just a trend, it actually represents […]

Read Article

Social Media and Stress Statistics: The Negative Impact on Mental Health

Esraa AliEsraa Ali // 19th February 2024

Social media use has become an integral part of our daily lives, with billions of individuals using social networking sites and spending a significant amount of time on these platforms. However, the impact of this widespread use of social media on mental health is a topic of increasing concern. Various studies have explored the relationship […]

Read Article

Product Placement – The Essential Guide to Embedding Brands in Entertainment in 2024

ProfileTreeProfileTree // 4th March 2024

Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]

Read Article

Free Product Testing – The Essential Guide to Test Your Way to Success in 2024

ProfileTreeProfileTree // 15th February 2024

Product testing can happen at several different stages. Image credit: Twentify

Read Article

5 Local SEO Trends

ProfileTreeProfileTree // 26th February 2024

Local search is a powerful tool to connect small businesses with potential buyers. It can either mean gaining a repeat, lifelong customer or losing them to a competitor – all because you were out-ranked on Google’s search results. To ensure your business is always relevant, you need to brush up on your local SEO strategy. […]

Read Article

Google PageRank in 2024: What It Is and How to Improve It

ProfileTreeProfileTree // 15th February 2024

Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising.  Rather than focusing on PageRank […]

Read Article

What Is Google Maps? The Must-Know Features and Capabilities in 2024

ProfileTreeProfileTree // 4th March 2024

Google My Business allows business owners to claim a spot on the list which provides the searcher with information such as the address, ratings and opening hours. Credit: ProfileTree.com

Read Article

What is YouTube Monetization in 2024? An Expert’s Guide to Cracking the Code Behind Fastest Rising Creator Fortunes

ProfileTreeProfileTree // 15th February 2024

What is YouTube Monetization? As YouTube is part social media and part search engine and is the second most used search engine online (after Google), so videos posted to YouTube are easily sourced and listed for easy discovery. Unlike other social media platforms though, it is possible to make money from YouTube with YouTube monetization. […]

Read Article

Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks

ProfileTreeProfileTree // 15th February 2024

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]

Read Article

The Massive Impact of Social Media on Business in 2024

ProfileTreeProfileTree // 27th March 2024

Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]

Read Article

How to Choose the Best Keyword Research Tools for Your Business 2024

ProfileTreeProfileTree // 15th February 2024

Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]

Read Article

SEO Checklist 2024: The Essential Guide to Ranking Higher in Search Engines

ProfileTreeProfileTree // 15th February 2024

SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to be one of the first results they see. This SEO checklist will help you to optimize your website for search engines and […]

Read Article

The Importance of Alexa Voice

ProfileTreeProfileTree // 15th February 2024

When the Amazon Alexa first appeared in 2014, it seemed as though the world first envisaged by the likes of Back to the Future might be a possibility. Nine years on, and with further developments being made to the Internet of Things, Amazon finally has realised the true potential of Alexa’s voice-generated technology with the introduction of their Alexa Voice Service. As of 2023, Yahoo Finance reported that Amazon have sold over 500 million Alexa-enabled devices worldwide, including one of their most popular, the Amazon Echo device.

Read Article

Business Website Statistics: Up-to-Date Data

Miral NassarMiral Nassar // 24th February 2024

Business website statistics refer to quantitative data and metrics that businesses collect and analyse to evaluate the performance and effectiveness of their online existence. These statistics provide insights into various aspects of business website performance, including traffic, user engagement, conversion rates, and overall user behaviour. By tracking and interpreting these statistics, businesses can make informed […]

Read Article

What Is A Logo? The Complete 2024 Guide to Creating Brand Recognition

ProfileTreeProfileTree // 13th March 2024

What is a logo? If you’ve set up a business you’ll know that telling customers who you are what you’re all about is vital. A logo could be your first, and most important, way of doing this.The big question: how to make a logo work harder for your business?Read on…. What is a Logo? A […]

Read Article

A Complete Guide to Google Panda Update 2024

ProfileTreeProfileTree // 15th February 2024

The Google Panda update is perhaps the most well-known change to search algorithms to date. Most SEO pros recognise this as a seismic change in the way they do their jobs. Almost overnight, tried and tested techniques became useless, and new priorities emerged. But at a basic level, what actually changed? Panda was one of […]

Read Article

How to Ask for a Promotion – The 2024 Ultimate Guide to Earning Advancement at Work

ProfileTreeProfileTree // 15th February 2024

Most businesses don’t publish salaries, so asking for a promotion is often the only way to get ahead. Image credit: LinkedIn

Read Article

Meta Keywords – The Complete 2024 Guide to SEO Optimization Best Practices

ProfileTreeProfileTree // 15th February 2024

Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]

Read Article

Google Algorithm Updates Guide: Everything You Need to Know from the Past 20 Years to Rank in 2024 and Beyond

ProfileTreeProfileTree // 15th February 2024

Google Algorithm Updates: Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for […]

Read Article

Facebook Video Ads in 2024: The Essential Guide for Marketers

ProfileTreeProfileTree // 15th February 2024

Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]

Read Article

8 Local Business Marketing Strategies

ProfileTreeProfileTree // 15th February 2024

Local business marketing can be a key factor in lead generation. We all like to recommend places to eat, drink, shop, and buy to our friends and family, and we mostly garner our information from search engines. According to Hubspot, 97% of people learn more about local companies through online searches than in any other […]

Read Article

🚀 Emoji Domains Set To Explode: 2024 Trends and Tips

ProfileTreeProfileTree // 26th March 2024

Yes you have read that correctly. Emoji Domains! While you don’t often see many emojis in domains, they have been around for quite a while. As a matter of fact they have been around since 2001 when the first emoji domain was bought. The one problem being back then in 2001, no one could see […]

Read Article

The Shocking Truth About Your Workforce: Talent Management Statistics Revealed

Miral NassarMiral Nassar // 21st February 2024

In today’s competitive business landscape, talent management statistics are crucial to ensure the success of any organisation. Human resources (HR) professionals constantly seek the latest statistics and trends to optimise their workforce and retain top talent. Let’s delve into talent management and uncover the shocking truth revealed by talent management statistics. What are Talent Management […]

Read Article

10 Essential Social Media Sites for Businesses in 2024

ProfileTreeProfileTree // 15th February 2024

Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin.  There are two ways that […]

Read Article

Mass Media Market Rebounds: Key Statistics from 2023

Miral NassarMiral Nassar // 24th February 2024

The mass media market has seen a significant rebound in 2023, with critical statistics revealing intriguing insights into media consumption trends across various platforms. The latest data sheds light on the evolving news consumption habits, television viewing patterns, and the changing landscape of digital media usage. Insights into Media Consumption across Different Platforms Statistics Finland […]

Read Article

Best Times To Post On TikTok 2024

ProfileTreeProfileTree // 21st February 2024

Timing is everything in the world of social media. If you want to go TikTok viral then you will have to determine the best times to post on TikTok. TikTok is the video streaming service that has blown up in the last few years and it isn’t slowing down. The highly addictive app will have […]

Read Article

What is a Contingency Plan? 7 Steps in Contingency Planning & Its Importance

ProfileTreeProfileTree // 14th February 2024

What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]

Read Article

Trapped in Monotony? Here Are 5 Steps To Break Free

Noha BasionyNoha Basiony // 14th February 2024

Life can be a hamster wheel sometimes, spinning us through routines, obligations, and days that blur into one another. The spark fades, motivation dwindles, and we feel like we are going through the motions, day after day, just like a scratched record on repeat. We end up trapped in monotony while excitement and growth turn […]

Read Article

Product Liability – A Complete Guide to Insurance for Small Businesses in 2024

ProfileTreeProfileTree // 14th February 2024

Any business can suffer product liability claims, which is more likely in some industries than others. Image credit: Buckfirelaw.com

Read Article

Free Mind Mapping Software: Top 10 Tools to Clarify Your Thinking in 2024

ProfileTreeProfileTree // 13th March 2024

Free mind mapping software is becoming more essential for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to manage it. Most of the time, our minds are incapable of single-handedly doing that. We need some outside interference. In trying to keep up with […]

Read Article

Essential Email Marketing Statistics for Businesses

Maha YassinMaha Yassin // 14th February 2024

Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]

Read Article
Page 5 of 47