What Is LinkedIn?

What is LinkedIn? Whether you’re starting out in your career, want to grow an established specialism or even looking for work, LinkedIn can be a one-stop place to network with fellow professionals. Understanding the basics of this international platform, which has hundreds of millions of users across the globe, can be the first step towards leveraging its benefits. How? Let’s […]

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What Is Reddit?

What is Reddit? If you don’t use Reddit, you might have stumbled on a Reddit thread in search results or noticed someone online using subjects with ‘r/’ at the start. If you’ve decided, until now, to write Reddit off as something too difficult to understand, simply see our QUICK READ guide below for an overview of all you need to […]

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What Is Pinterest?

What is Pinterest? If your business hasn’t taken a closer look at Pinterest you might be missing a chance to engage with your customers in one of their favourite places. How? See below for our QUICK READ overview… What is Pinterest All About? Pinterest is a visual social networking tool allowing users to express themselves through posts called “pins.” The platform […]

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What Is Instagram?

What is Instagram? The popular social platform is a social networking app that gives users the ability to create and post their own photos and videos using their mobile device. While it may sound like it performs in a similar way to other social networking sites such as Facebook, Instagram’s has some unique features allowing users to tailor their content. Let’s take […]

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What Is A Website?

What is a website? Since websites have become an essential for modern business, let’s take a closer look at these essential building blocks of the online world. Let’s take a closer look at the essentials… What is the Definition of a Website? Put simply, a website is a location, or site, on the web that is typically made up of […]

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What Is WordPress?

What is WordPress? WordPress is an online content management system offering a powerful web platform for everyone from businesses to hobbyists. This open source ‘PHP’ based tool offers an easy, simple and most popular website creation option for non-technical users.   That’s why WordPress ranks at the top of all Content Management Systems and powers 29 percent of digital pages and […]

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What Is A KPI?

What is a KPI? A key performance indicator — commonly referred to as a ‘KPI’ — is a quantifiable measurement of a business outcome, which a company can then use to evaluate how effectively it’s reaching business objectives. Another simpler way of saying this?  Simply that a KPI is a measurement you can use to understand if you’re doing well […]

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What Is Alexa?

What is Alexa? How can you use Alexa in your daily life and – the big question – how did Amazon come up with the name Alexa in the first place?! Read on for our essential overview!.. Who is Alexa? Similar to Apple’s Siri, Alexa is the female virtual voice assistant from Amazon. Alexa can be used with an Amazon […]

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What Is Web Designing?

What is web designing? Put simply, the need for great web design is something your business can’t ignore if you want to make sure your site will perform – and deliver results – at its very best. It may be tempting to tackle web design ‘on the cheap’, but a website that’s badly optimised for mobile, performs badly in search […]

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What Is Grey Hat SEO?

What is Grey Hat SEO? Simply, the promotion of content through unclear or debatable techniques or tactics. Grey Hat SEO involves methods that neither belong to White Hat nor Black Hat SEO category since the relevant terms of service haven’t taken a well-defined position on the technique being used. Read on for our QUICK READ overview… What is Grey Hat SEO? […]

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