Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Ciaran Connolly // 18th February 2024
A website presents a thrilling yet sometimes challenging choice: selecting the best programming languages. This decision can feel overwhelming, with various options clamouring for your attention. However, navigating this vast landscape need not be an intimidating experience. This article aims to equip web developers and business owners with a clear and concise understanding of how […]
Panseih Gharib // 24th January 2024
In the current competitive business landscape, understanding the marketing funnel is crucial for the success of any marketing strategy. The marketing funnel is an essential concept in marketing and sales that outlines the various stages a potential customer goes through before purchasing. It provides marketers with a strategic framework to guide their efforts in reaching […]
Panseih Gharib // 23rd January 2024
Launching a WordPress agency can be exhilarating, especially for entrepreneurs navigating the complexities of establishing a new business. This challenge is well-recognised, often leaving agency owners with many uncertainties. This blog post draws upon practical experience and insightful observations inspired by established agencies, who have leveraged MemberPress to achieve remarkable success. This comprehensive guide aims […]
Panseih Gharib // 4th February 2024
Building a website or application can be an exciting prospect. The possibilities are endless, whether it’s a simple blog or a complex web app. However, the first hurdle you’ll encounter is choosing the latest best programming languages. With so many options available, it can be overwhelming to know where to start. This article will guide […]
Eman Sameh // 14th April 2024
Have you ever encountered a mouthwatering picture of a dish online, only to find yourself without the recipe? Or encountered a suspicious-looking news article accompanied by a photo that seems eerily familiar? Pause before you scroll past! The internet is a veritable feast of visuals, but understanding what we see often requires extra effort. Reverse […]
ProfileTree // 11th January 2024
How to use timeline and workplace in Adobe Premiere Pro CC? Setting up your timeline and workflow can be a challenge for new users, however our tutorial gives a simple video guide to this task. Adobe Premiere Pro provides video editors with a flexible, robust, and customizable timeline interface to arrange and refine clips into […]
ProfileTree // 11th January 2024
Scale Business Overseas as part of your long-term plan. Here’s an opportunity to learn from an entrepreneur who grew an Irish company into a global operation in just a few years. Andrew Mackin, of environmental health and safety specialists Mackin Consultancy, took part in a video interview in our Belfast studio. The entrepreneurial spirit craves […]
ProfileTree // 11th January 2024
Selazar is a tech start-up providing eCommerce solutions to its customers. Image credit: Selazar
ProfileTree // 11th January 2024
Startup business help is essential for giving new entrepreneurial ventures the highest probability of success in an extremely competitive environment. Over 90% of new startups inevitably fail, often due to lack of business resources and guidance in critical developmental areas. From fleshing out viable business plans to building minimum viable products (MVPs) to raising funding […]
Noha Basiony // 16th April 2024
In the high-stakes world of business, every decision carries the weight of potential profit or crushing loss. But navigating this volatile landscape does not require a crystal ball or a lucky rabbit’s foot. The key to unlocking the true secrets of success lies in a powerful tool: business statistics. Think of it as your secret […]
ProfileTree // 11th January 2024
Product management is more than just knowing everything you can about your product. Both soft and hard skills apply to the product manager’s ability to lead, decide, and perform their job role more effectively. In this article, we’ll look at 6 hard and soft skills you need to succeed in product management. Product Manager Soft […]
ProfileTree // 20th January 2024
As of January 2021, there are currently over 1,750,000 podcast shows worldwide with over 42 million episodes (Podcast Insights). Image source: Unsplash @aaronburden
ProfileTree // 11th January 2024
Discover unique insights into starting business, events and much more through our video interview with Claire and Rhoda Hughes of Soirée Society. Have you ever dreamt of being your own boss, of shaping your own destiny, and of building something from the ground up? If the answer is yes, then welcome to the exhilarating world of […]
ProfileTree // 11th January 2024
Plusvital bring innovative thinking to the highly traditional horse racing industry. Image credit: Plusvital
ProfileTree // 5th April 2024
SEO for restaurants is always tricky. Hospitality is probably the industry which relies most heavily on word of mouth and local reputation. This leads some restaurant owners to ignore SEO. However, when done correctly, local SEO can actually leverage these factors. Additionally, since restaurants typically underutilise SEO, hospitality is one of the few industries where […]
ProfileTree // 11th January 2024
In the ever-changing world of business and trade, digital marketing has slowly made its way to become a necessity. The two worlds of technology and marketing often collide since the two of them are dynamic and versatile. During the past decades, both marketing and technology have benefited a lot from each other. Now digital marketing is a […]
ProfileTree // 11th January 2024
Remember when space exploration was the stuff of sci-fi dreams, reserved for astronauts strapped into clunky rockets and hurtling towards the unknown? Buckle up because that paradigm is shifting at warp speed. The once-niche realm of the space industry is experiencing a meteoric rise, transforming from a distant twinkle in the sky to a dazzling […]
Rebekah McCaig // 11th January 2024
In this best practice guide, we’ll be showing you how to create a custom MailChimp template. Email marketing is essential for engaging your subscribers, driving traffic, and growing an audience. But generic email layouts and formatting can make your messages look somewhat unprofessional. Crafting your own custom email templates through MailChimp will keep your email marketing looking sleek, professional, and on-brand whilst also standing out from the crowd.
Nuala Davies // 23rd January 2024
Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information. How does Pinterest work? What are its features and what can […]
Salma Samir // 11th February 2024
The world we inhabit rises from the ground, brick by brick, beam by beam. But behind every towering skyscraper and cosy bungalow lies a hidden language—the language of construction industry statistics. Far from cold and dry, these numbers paint a vibrant picture of a sector that shapes our lives in countless ways. This journey isn’t […]
ProfileTree // 10th January 2024
In the bustling digital landscape, content is king. We’re bombarded with articles, videos, and social media posts every day, fighting for fleeting attention spans and precious clicks. But in this content cacophony, engagement is a crucial element separating the mere “noise” from the truly captivating experience. Increase Content engagement isn’t just about racking up views […]
ProfileTree // 4th March 2024
How can startups afford software development? A successful tech entrepreneur who specialises in development for new businesses called into the ProfileTree studio to take part in an insightful discussion. Tom Hughes, of 3rd Digital, explained his own fascinating background and took us behind the scenes of his award-winning company. He began by outlining his route […]
ProfileTree // 11th January 2024
Google has identified the four main types of organic traffic drops. Image credit: Google
ProfileTree // 21st January 2024
James is a qualified accountant turned accountancy coach, who has helped people worldwide prepare for their exams.
ProfileTree // 26th January 2024
A digital leader identified as one of the top entrepreneurs in Ireland visited the ProfileTree studio to discuss digital transformation and much more. Imagine a world where customers seamlessly connect with your brand across multiple channels, operational efficiency soars through automation, and innovation becomes the lifeblood of your business. This, my friends, is the alluring […]
ProfileTree // 7th March 2024
Revive Active is a supplement for better health that’s convenient and medically approved. Image credit: Revive Active
Maha Yassin // 15th April 2024
Starting a business is indeed an exhilarating endeavour, isn’t it? Yet, as we both know, there’s no denying that it can be akin to navigating a ship on stormy waters. Even from our perspective as seasoned business owners, we cannot simply ignore the chilling statistic that nearly 20% of businesses sadly capsize within their maiden […]
ProfileTree // 10th January 2024
Mobile devices account for more web traffic than ever before. Image credit: HootSuite
ProfileTree // 10th January 2024
Belfast City Sightseeing has been a staple in Northern Irish Tourism. Image credit: Hop On Hop Off Bus Tours
ProfileTree // 10th January 2024
Leigh Carey founded The Hummingbird Project NI in 2016 to develop new emotional wellbeing solutions that harness lived-experience. Image credit: Coleraine Times
ProfileTree // 31st January 2024
Imagine this: No commute, flexible hours, unlimited income potential, all while working from the comfort of your own home. Sounds too good to be true? Well, in today’s digital age, it’s not. The allure of online businesses from home has captivated millions, offering a path to independence, freedom, and a career built on your own […]
ProfileTree // 10th January 2024
What is an environmental consultancy? Who better to guide us through the work of an environmental consultant than the Managing Director of a multi-million-pound environmental business? In a world where the delicate balance of our environment hangs precariously, environmental consultancy emerges as a crucial beacon of hope. It’s not just a technical jargon; it’s a […]
ProfileTree // 16th April 2024
Corinthian is an authorised package provider at The Open. Image credit: The Gambling Times
ProfileTree // 10th January 2024
Riki Neill and the rest of her RNN Communications team. Image credit: RNN Communications
Noha Basiony // 14th January 2024
In the dynamic world of fitness, where trends come and go, CrossFit has emerged as a powerhouse, captivating the hearts and sweat of millions worldwide. Beyond its gruelling WODs (Workouts of the Day) and tireless commitment to functional fitness, this sport has amassed a dedicated community that thrives on pushing physical and mental boundaries. Yet, […]
ProfileTree // 31st March 2024
Ecommerce marketing refers to the strategies and tactics used by online businesses to attract customers and drive sales of products or services through their website or mobile app. As global retail ecommerce sales continue to rapidly rise towards nearly $7 trillion, implementing an effective ecommerce marketing plan has become imperative for brands selling directly to […]
