Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Esraa Mahmoud // 21st February 2024
In the labyrinth of modern healthcare, where advancements in medicine intersect with the intricacies of consumer engagement, the role of marketing emerges as a crucial force in shaping the landscape of patient care. As we navigate the dynamic terrain of healthcare marketing, we uncover a trove of compelling statistics that unveil the evolving relationship between […]
Esraa Mahmoud // 21st February 2024
Social media has become an integral part of our global society, shaping the way people connect, share information, and engage with each other. As of the latest available social media statistics, the worldwide landscape of social media is vast and continually evolving, reflecting the dynamic nature of online communication. In the blink of an eye, […]
ProfileTree // 11th April 2024
How To Define your Audience for Content Marketing: Defining a target audience is the cornerstone of any successful content marketing strategy. It’s about understanding who your ideal customers are, what they crave, and how they interact with content across platforms. By analysing demographics, interests, behaviors, and psychographics, brands can craft personalised content that resonates deeply, […]
ProfileTree // 25th March 2024
Here at Amazing Food & Drink, we love taking any excuse to sit down to talk about those all-important topics: snacks. We had the opportunity to do just that in the most recent episode of our series, sitting down with Jonathan and Andy Laverty, directors of snack company Wolf & Woodsman. We chat to two […]
ProfileTree // 11th February 2024
Every day, we are influenced by an algorithm in the decisions and choices we make. They are ultimately there to try to help everyone to only see the content they are interested in. However, they can have an opposite effect by hiding content from users you follow because their content might not meet the criteria. […]
ProfileTree // 23rd January 2024
de of ProfileTree’s Amazing Food & Drink series, we sit down with Azhar Murtuza from Born Maverick to talk vegan values, environmental sustainability and running a successful food business.
ProfileTree // 25th March 2024
With the ongoing spread of the Coronavirus outbreak, employees and employers alike are increasingly highlighting concerns around stress management and welfare around mental health. With this in mind, we’ve picked out an interview we carried out some months ago with Sean Connolly, creator of the ‘Tools for Life in Business’ Programme. Check out the full […]
ProfileTree // 23rd January 2024
Neil Bradley’s Food Safe System cuts through the legwork involved in activities like fridge temperature monitoring with the aim of giving chefs more time to concentrate on creating meals. Image credit: SyncNI.com
ProfileTree // 23rd January 2024
Clubhouse operates like a constant podcast that you can participate in.
ProfileTree // 25th March 2024
The Covid-19 outbreak has given each and every one of us a unique opportunity to slow things down and re-evaluate our approach to business. We’ve been busy digging out some fascinating insights as part of our Business Leader Series, highlighting some of our favourite pre-lockdown interviews that give us cause to be hopeful for the […]
ProfileTree // 21st April 2024
Why use WordPress? WordPress is by far, the most popular and easiest Content Management System and blogging tool. It’s the easiest and best way to create your own website! Almost 75 million websites use the software to date. WordPress is free to install, deploy, and upgrade. And if that introduction wasn’t enough, then there’s plenty of more reasons to share. WordPress isn’t just a website […]
ProfileTree // 23rd January 2024
Chiho Tang, Owner of Organa Creative, is passionate about all things design and going the extra mile for clients who want to stand out with their branding. Image credit: Organa Creative
ProfileTree // 23rd January 2024
Why ProfileTree WordPress Hosting? With experience in developing and hosting client sites since 2010, we have decided to use our experience and expertise to venture into the real hosting world by offering our very own WordPress hosting solution. In the past, we’ve only hosted client sites, so they didn’t have to. Now, anyone can get […]
Sara Lynch // 23rd January 2024
Within this article, we will explore why distributors are increasingly relying on inventory management software systems in order to increase operational efficiency and supply chain management. We will also list some examples of Inventory Management Software, helping you to make an informed decision about the best solution for your business needs.
Panseih Gharib // 22nd April 2024
Small businesses are vital in the economy, and access to capital is crucial for their growth and success. Understanding the current state of small business lending is essential for business owners and financial institutions alike. The lending landscape for small businesses is ever-changing and influenced by economic conditions, regulatory environments, and technological advancements. Small business […]
ProfileTree // 13th March 2024
Social media has taken over the marketing world. From veteran platforms like Facebook and Instagram, to up and coming networks such as TikTok, social media is a fantastic market for all brands to boost their reach and gain new customers. So, what makes social media video content better than anything else? Video is insanely popular […]
ProfileTree // 11th February 2024
As of January 2021, Twitter enjoys 330 million active users, with around 145 million active daily users. Although it cannot be considered as one of the most relevant social media platforms, with emerging players such as TikTok occupying consumers and brand attention, it is still an important part of the social media landscape. Twitter first […]
ProfileTree // 22nd January 2024
ClickMeeting
ProfileTree // 15th February 2024
Beating the Instagram Algorithm: The Instagram algorithm is constantly changing and making it difficult for marketers to keep up. In order to avoid scrambling, it is important to stay up-to-date with the app’s algorithm and stay ahead of the game. How can you make the algorithm work for your brand and continue to drive engagement and […]
ProfileTree // 11th March 2024
Knowledge and understanding are two of the most important cornerstones of any business’s customer service team. Nevertheless, in an ever-expanding company, keeping track of changes, including products, services and processes, can be difficult, especially when information is stored in separate places. A hard job for employees and even more frustrating for customers. A knowledge base […]
Esraa Mahmoud // 22nd April 2024
Business burglary is a pervasive issue that affects companies of all sizes and industries worldwide. It involves unauthorised entry into a business premises with the intent to commit a crime, typically theft. The implications of business burglary are far-reaching, affecting not only the financial health of the company but also its operational continuity, employee morale, […]
ProfileTree // 22nd January 2024
Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted posts in order to get more likes, comments, and shares from their audience. But is marketing on Facebook really as easy as pushing a button? […]
ProfileTree // 22nd January 2024
The benefits of a personal development plan are simple: you’ll have a roadmap to the best version of yourself in and out of your workplace. It’s about being prepared for the future and being proactive in every aspect of your life so you can enjoy the benefits tomorrow. Let’s start with the basics. What is […]
ProfileTree // 24th January 2024
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media such as print, television, and radio. Today, business owners can reach potential customers online in a variety of ways, from email marketing to social media […]
ProfileTree // 22nd April 2024
Over the years, Google has continuously adapted its search algorithm to satisfy user needs. As the world’s leading search engine, Google needs to ensure that users receive the best content when they perform a Google search. Businesses and content creators are always releasing material for the public. Since not all online sources are reliable, Google […]
ProfileTree // 22nd January 2024
To celebrate what our country has to offer, we’ve put together a list of Irish tourism leaders transforming travel for people on the island. Check it out!
ProfileTree // 22nd January 2024
The Google Hummingbird update is known as a major algorithm revamp that took place in 2013. You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird so different from the others? Compared to its predecessors, which were released as add-ons, the Hummingbird update saw a complete overhaul of Google’s core algorithm. […]
Esraa Mahmoud // 11th April 2024
Music video Production is like a kaleidoscopic playground where music morphs into visual magic. They’re the technicolour dreamscapes that launch tracks into the stratosphere, the miniature movies that ignite trends and break the internet. But what’s the secret sauce behind these pop culture powerhouses? Buckle up, music lovers, because we’re taking a deep dive into […]
ProfileTree // 22nd January 2024
Do you know how to use social media for PR? We discuss how to master social media for your own PR strategy in the latest blog from ProfileTree.
ProfileTree // 22nd April 2024
Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and that won’t change any time soon. That’s why anyone who owns a website should aim to measure the success of their SEO efforts. There are […]
Miranne Khaled // 16th April 2024
In the ever-evolving world of business, data has become an invaluable asset. To unlock its potential, organisations turn to the field of business statistics. Business statistics encompasses a wide range of techniques and methodologies that allow companies to make informed decisions and identify trends that enable them to gain a competitive edge. At its core, […]
ProfileTree // 2nd April 2024
Without branding, businesses would struggle to make a connection with their customers. They wouldn’t be able to grab their attention, let alone build the relationship that’s needed to create brand loyalty. Despite this, many businesses fail to invest in their branding. In our latest Business Leaders interview, we sat down with Gareth Tipping, Sales Director […]
ProfileTree // 21st January 2024
By using consultancy services, business owners can unlock new skills, opportunities and potential. In our latest Business Leaders episode, we sit down with Brendan Murphy, owner of Ghost Consultancy in Lisburn, Northern Ireland. During our conversation with the business expert, we learn all about the benefits business consultancy can bring. To gain fascinating insights on […]
ProfileTree // 21st January 2024
How Hospitality Management Has Benefited Fundraising for Cancer Fund For Children We sat down with Joan Burden, hospitality manager at Cancer Fund for Children to learn more about what Daisy Lodge offers families that are affected by cancer, her experience in hospitality management and how holding conferences and events for businesses at the facility supports […]
ProfileTree // 16th April 2024
Is There A Need for Digitising Sports Facilities? Entrepreneur and sports lover Fearghal Campbell sat down with ProfileTree CEO Ciaran Connolly and revealed the inspiration behind starting Pitchbooking, the online booking system for sports facilities. Campbell provided an insight into his background and his business journey that led him to Pitchbooking. Coming from a background […]
ProfileTree // 21st April 2024
While it may seem unthinkable today, there was a time when SEO and user experience (UX) were seen as two very distinct aspects to running a successful website. During the budding days of SEO, all it would take to reach the top of the page rankings was a website filled to the brim with various […]
