Web Design, Marketing and Business Blog - Page 15

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

Why You Never Keep Your New Year’s Resolutions—and How to

Noha BasionyNoha Basiony // 19th January 2024

Once the clock strikes 12:00 am and the calendar turns its page, the world collectively ushers in a new year laden with promises of hope, growth, and transformation. Every January, countless individuals sit down and follow the age-old tradition of crafting New Year’s resolutions. These aspirations are often born from a desire to enhance one’s […]

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Helplink Mental Health: Online Resources, Accessibility and Support

ProfileTreeProfileTree // 14th January 2024

Helplink Mental Health’s mission is to provide accessible, free or low cost mental health services locally, nationally and internationally. Image credit: Helplink.ie

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What is Voluntourism? Talking Sustainable Travel with Dr Jan Louise Jones

ProfileTreeProfileTree // 14th January 2024

An authority on Sustainable Development and Tourism Management has shared some specialist hospitality and tourism insights as well as an expert overview of voluntourism. Dr Jan Louise Jones, a University of New Haven Lecturer, also gave an introduction to her fascinating work and career during a ProfileTree video interview. What is Voluntourism? Dr Jones outlined […]

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Champion’s Mind: Benefits of Mental Skills Training with Dave Kearney

ProfileTreeProfileTree // 14th January 2024

Have you got the gut to succeed in life? Maybe you need a Champion’s Mindset. Dave Kearney tells us more.

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Mastering Remote Working with Antonie Geerts

ProfileTreeProfileTree // 26th March 2024

Remote working is the new norm. Recent months have transformed everyday life and work for thousands of businesses and their employers, with Covid-19 restrictions continuing to keep trading doors shut across the world. Creating a productive remote working team and ensuring staff welfare has never been more important. With this in mind, we sat down […]

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Where to Find Support for Businesses? Education/Industry Integration with Nuala Kilmartin

ProfileTreeProfileTree // 14th January 2024

An essential business topic was explored by a visitor to the ProfileTree studio; support for businesses to help deliver upskilling and growth. Economic Development Manager Nuala Kilmartin of Belfast Metropolitan College discussed access to funding and explored the integration of education and industry. She introduced her own career path and outlined the work of her colleagues by […]

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Lessons from Ecotourism Marketing?

ProfileTreeProfileTree // 14th January 2024

Insights from Consultant Jude Franks An Australian consultant with a diverse range of experience across tourism and marketing has shared a range of fascinating insights covering both disciplines. Jude Franks began by outlining her substantial professional expertise in the tourism sector. Tourism Marketing, Ecotourism Marketing, Culture & Heritage Tourism Plus Sustainable Tourism With Jude Franks […]

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How to Develop an Instagram Content Strategy? Image Licensing Insights from Sarah Stenhouse

ProfileTreeProfileTree // 14th January 2024

Are you thinking about using Instagram to promote your business? Or about stepping up your efforts on Instagram? What role should an Instagram content strategy play in your plans? Our video interview with entrepreneur and Instagram specialist Sarah Stenhouse is a great starting point for companies weighing up the potential of Instagram. Sarah is CEO […]

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Martha Greenlee: How to Use UX Thinking in Tourism

ProfileTreeProfileTree // 14th January 2024

Martha Greenlee: Expert in UX in tourism, arts and property. Image credit: LinkedIn

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Damson Cloud: Better Business Collaboration Using Google

ProfileTreeProfileTree // 14th January 2024

Damson Cloud help businesses to leverage the most from their Cloud investment. Image credit: Damson Cloud

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Sam J Webb: How to Combine Personal and Business Development

ProfileTreeProfileTree // 22nd March 2024

Personal and business development are separate, yet intertwined. When you choose to invest and nurture one, this can have a positive knock-on effect of the other. But how can we leverage both into ensuring career success?  In our latest instalment of our Business Leaders series, we speak with Sam J Webb, a business development consultant […]

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Facebook Removing Likes?

ProfileTreeProfileTree // 14th January 2024

Facebook Removing Likes: In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants to move away from the like function and broaden the news feed that reflects audience participation and conversation, rather than focussing on how many likes a page has.  Forget the familiar thumbs-up. […]

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Understanding the Language of Data in Business Statistics

Noha BasionyNoha Basiony // 14th January 2024

Imagine, if you will, a treasure map etched in numbers, each metric a cryptic clue leading to untold riches. We, business analysts, are modern-day cartographers; our tools are not shovels and compasses but algorithms and statistical models. We navigate the twisting terrain of data, unearthing hidden patterns and uncovering correlations that whisper the secrets of […]

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Bing AI: A Guide to Intelligent Search

Miran ShahineMiran Shahine // 21st January 2024

Bing AI, Microsoft’s flagship artificial intelligence (AI) platform, empowers developers and organisations across industries to build intelligent applications that enhance user experiences, automate tasks, and drive innovation. Bing AI’s capabilities extend far beyond mere keyword matching. It encompasses a suite of tools and services that leverage machine learning, natural language processing, and computer vision to […]

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Colour Grading and Correcting for Adobe Premiere Pro CC

ProfileTreeProfileTree // 14th January 2024

Having your video looking professional can be the difference between a viewer watching your entire video, or switching off after a few seconds. Using the likes of Adobe Premiere Pro and Sony Vegas to edit the colour correction and grading of videos can be difficult but a great way to make your video look professional and […]

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Data Science Mastery: A Symphony for Business Success

Miran ShahineMiran Shahine // 20th January 2024

Data science stands as a beacon in today’s data-rich landscape, providing businesses with the tools and techniques to transform a sea of information into a treasure trove of insights. From customer interactions to supply chain operations and internal processes, data science unlocks the hidden potential that lies dormant within vast datasets. By harnessing the power […]

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The Importance of Business Statistics for Success

Maha YassinMaha Yassin // 26th January 2024

In the bustling business world, where intuition and risk often tango, a robust partner emerges: business statistics. Far from dry numbers confined to spreadsheets, these statistical tools weave a vibrant tapestry of insights, guiding crucial decisions at every turn. Imagine navigating intricate financial landscapes with predictive models, optimising operations with precise data analysis, or unearthing […]

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Is Python a Programming Language?

Ciaran ConnollyCiaran Connolly // 25th January 2024

Python, a name echoing through the corridors of the programming world, has garnered immense popularity for its versatility and ease of use. It stands as a linchpin in the realm of coding, powering applications ranging from web development to artificial intelligence. Beneath the surface of its ubiquity lies a question that often sparks curiosity: Is […]

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Beyond Design: The Statistics of Business Cards

Miral NassarMiral Nassar // 29th January 2024

In today’s digital age, the importance of business cards is often overlooked. However, these small pieces of paper hold significant psychological implications and are still relevant 2023 for businesses of all sizes. Firstly, business cards represent your brand and are a physical reminder of your meeting or interaction with a potential client or partner. In […]

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How did Workplace Communication Statistics Affect the Workplace?

Esraa AliEsraa Ali // 29th February 2024

Effective communication is crucial in the workplace to ensure that all team members are on the same page, working towards common goals and fostering a positive work environment. In contrast, poor workplace communication can lead to misunderstandings, low morale, and decreased productivity. The importance of effective communication in the workplace cannot be overstated, as it […]

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Best Programming Languages To Learn

Ciaran ConnollyCiaran Connolly // 18th February 2024

A website presents a thrilling yet sometimes challenging choice: selecting the best programming languages. This decision can feel overwhelming, with various options clamouring for your attention. However, navigating this vast landscape need not be an intimidating experience. This article aims to equip web developers and business owners with a clear and concise understanding of how […]

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Understanding the Marketing Funnel: How to Create One?

Panseih GharibPanseih Gharib // 24th January 2024

In the current competitive business landscape, understanding the marketing funnel is crucial for the success of any marketing strategy. The marketing funnel is an essential concept in marketing and sales that outlines the various stages a potential customer goes through before purchasing. It provides marketers with a strategic framework to guide their efforts in reaching […]

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Guide to Start a WordPress Agency and Build a WordPress Website

Panseih GharibPanseih Gharib // 23rd January 2024

Launching a WordPress agency can be exhilarating, especially for entrepreneurs navigating the complexities of establishing a new business. This challenge is well-recognised, often leaving agency owners with many uncertainties. This blog post draws upon practical experience and insightful observations inspired by established agencies, who have leveraged MemberPress to achieve remarkable success. This comprehensive guide aims […]

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2024 Best Programming Languages for Web Development

Panseih GharibPanseih Gharib // 4th February 2024

Building a website or application can be an exciting prospect. The possibilities are endless, whether it’s a simple blog or a complex web app. However, the first hurdle you’ll encounter is choosing the latest best programming languages. With so many options available, it can be overwhelming to know where to start. This article will guide […]

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How to Do A Reverse Image Search On Your Mobile or Computer

Eman SamehEman Sameh // 14th January 2024

Have you ever encountered a mouthwatering picture of a dish online, only to find yourself without the recipe? Or encountered a suspicious-looking news article accompanied by a photo that seems eerily familiar? Pause before you scroll past! The internet is a veritable feast of visuals, but understanding what we see often requires extra effort. Reverse […]

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Using the Timeline and Workflow in Adobe Premiere Pro CC

ProfileTreeProfileTree // 11th January 2024

How to use timeline and workplace in Adobe Premiere Pro CC? Setting up your timeline and workflow can be a challenge for new users, however our tutorial gives a simple video guide to this task. Adobe Premiere Pro provides video editors with a flexible, robust, and customizable timeline interface to arrange and refine clips into […]

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How To Scale Business Overseas? Expanding Overseas and Business Growth with Andrew Mackin

ProfileTreeProfileTree // 11th January 2024

Scale Business Overseas as part of your long-term plan. Here’s an opportunity to learn from an entrepreneur who grew an Irish company into a global operation in just a few years. Andrew Mackin, of environmental health and safety specialists Mackin Consultancy, took part in a video interview in our Belfast studio. The entrepreneurial spirit craves […]

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Selazar: Advice for Developers, Tech Start-Ups and Young Talent

ProfileTreeProfileTree // 11th January 2024

Selazar is a tech start-up providing eCommerce solutions to its customers. Image credit: Selazar

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Where to Find Startup Business Help? Small Business Development with Rosemary Morrison

ProfileTreeProfileTree // 11th January 2024

Startup business help is essential for giving new entrepreneurial ventures the highest probability of success in an extremely competitive environment. Over 90% of new startups inevitably fail, often due to lack of business resources and guidance in critical developmental areas. From fleshing out viable business plans to building minimum viable products (MVPs) to raising funding […]

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Your Crash Course to Business Statistics

Noha BasionyNoha Basiony // 15th January 2024

In the high-stakes world of business, every decision carries the weight of potential profit or crushing loss. But navigating this volatile landscape does not require a crystal ball or a lucky rabbit’s foot. The key to unlocking the true secrets of success lies in a powerful tool: business statistics. Think of it as your secret […]

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What Are Essential Product Manager Skills?

ProfileTreeProfileTree // 11th January 2024

Product management is more than just knowing everything you can about your product. Both soft and hard skills apply to the product manager’s ability to lead, decide, and perform their job role more effectively. In this article, we’ll look at 6 hard and soft skills you need to succeed in product management. Product Manager Soft […]

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Starting a Podcast and How to Market it

ProfileTreeProfileTree // 20th January 2024

As of January 2021, there are currently over 1,750,000 podcast shows worldwide with over 42 million episodes (Podcast Insights). Image source: Unsplash @aaronburden

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Starting Business: Talking Niche Marketing and Events with Claire & Rhoda Hughes

ProfileTreeProfileTree // 11th January 2024

Discover unique insights into starting business, events and much more through our video interview with Claire and Rhoda Hughes of Soirée Society. Have you ever dreamt of being your own boss, of shaping your own destiny, and of building something from the ground up? If the answer is yes, then welcome to the exhilarating world of […]

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Plusvital: An Insight into Business Innovation and International Markets

ProfileTreeProfileTree // 11th January 2024

Plusvital bring innovative thinking to the highly traditional horse racing industry. Image credit: Plusvital

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Digital Marketing Belfast: All the Benefits You Need to Know

ProfileTreeProfileTree // 11th January 2024

In the ever-changing world of business and trade, digital marketing has slowly made its way to become a necessity. The two worlds of technology and marketing often collide since the two of them are dynamic and versatile. During the past decades, both marketing and technology have benefited a lot from each other. Now digital marketing is a […]

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