Web Design, Marketing and Business Blog - Page 14

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

Voice Marketing: How to Create an Amazing Brand for Voice

ProfileTreeProfileTree // 17th January 2024

CHOOSE AN EYE-RELIEVING THEME Marketing is the bread and butter of the modern business. Corporations combat each other to install their own brand and voice in the brains of their consumers in an aggressive manner, whether directly or indirectly. The science and art of building a tone of voice within as successful marketing strategy is […]

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What Are Amazon Skills and How Do You Use Them?

ProfileTreeProfileTree // 17th January 2024

These days, Amazon is a household name around the world for ecommerce. Image source: amazon.com

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CAD Software: Revolutionising Design Across Industries

Miral NassarMiral Nassar // 17th February 2024

You’ve probably encountered the word CAD before, but have you considered its remarkable significance in various sectors? Through a concoction of personal experiences and substantial research, we’ve unearthed that this technology lays the cornerstone for numerous forward-thinking industries. Let’s embark on a journey exploring how CAD software is an essential tool and a phenomenal game-changer […]

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How Can Global Professional Services Help Companies?

ProfileTreeProfileTree // 16th January 2024

Talking Outsourcing With Hew Campbell A Retired Site Lead from a global legal services provider has given insights into a fascinating career and shared some of his legal sector expertise. Hew Campbell, formerly of Axiom, began by outlining a career path which led to working in Belfast as part of a team delivering innovative approaches […]

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Video Content Types Business Owners Should be Using

ProfileTreeProfileTree // 16th January 2024

Video content types can vary and are heavily influenced by the changing market trends. When working on constructing effective video strategies, businesses often focus on the quality of their content, the execution, the messages highlighted as well as the brand’s beliefs and set of ethics. Social media outlets celebrate videos as the top multimedia file […]

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Chatbots Explained: The Complete Guide to Conversational AI

ProfileTreeProfileTree // 21st January 2024

Remember when droids and bots seemed so far fetched? All the work fields around the world now rely somewhat on chatbots. This technological advancement has successfully paved its way into the business, the technical, and the entertainment markets. Chatbots Explained: First Things First Chatbots are one of many fruitful merits of web developing. Experts agree […]

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2023 Global Media Consumption Statistics and Forecasts

Panseih GharibPanseih Gharib // 14th February 2024

Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing focus on the impact of digital and social media platforms. In 2023, media consumption reflects users’ diverse platforms and channels. This includes television and print […]

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Digital Marketing Trends to Keep an Eye On

ProfileTreeProfileTree // 4th February 2024

Digital marketing trends are the curves that set everything straight. It’s no longer considered a novelty to spend time in comprehending the basics of digital marketing. When companies attempt to allocate their efforts into cultivating effective marketing techniques, they often miss out on how to maximise the benefits of these flows of digital marketing trends. […]

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Voice Marketing The Latest Marketing Trend

ProfileTreeProfileTree // 4th February 2024

Voice Marketing The Latest Marketing Trend: As technology advances, marketing trends and capabilities are changing rapidly. And while the means may differ, voice marketing still has the same goal as all other forms of content marketing. That is, to reach consumers, solve problems and questions, and keep them involved with the brand. Since voice marketing […]

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What is HTML and CSS? The Comprehensive Guide

ProfileTreeProfileTree // 16th January 2024

HTML is code that describes the structure of a web page. Image credit: Udacity

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SEO in Ireland: The Competitive Edge You Need in Local Results

ProfileTreeProfileTree // 16th January 2024

Are you looking for SEO in Ireland? Look no further – we’ve put together all the info you’ll need.

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Reputation Management: How to Keep Your Business Name in the Clear

ProfileTreeProfileTree // 28th March 2024

The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously, organizations depended on verbal exchange by their partners keeping in mind the end goal. In this cutting edge time of long range informal communication, sites, […]

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What is Compliance Technology?

ProfileTreeProfileTree // 16th January 2024

Talking Governance With Emily Hill, Qualsys What is compliance technology? And how can innovation be used to deliver good governance? A representative of the software company Qualsys, providers of a business management solution with governance, risk and compliance (GRC) at its core, has explored these topics and many more. Marketing Manager Emily Hill, speaking during […]

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7th Venture Consulting: The Benefits of a Mastermind Group

ProfileTreeProfileTree // 16th January 2024

Ever heard of a mastermind group? In short, it is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members. This type of peer support is endorsed and mastered by specialist Miceál O’Kane of 7th Venture Consulting. In our latest Business Leaders episode, Miceál gives […]

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Could Executive Coaching Help Your Business? Life Coaching With Fiona Molloy

ProfileTreeProfileTree // 16th January 2024

How could executive coaching help you, and your business, to grow? How can transformational change be achieved through the right life coaching? Specialist Fiona Molloy of FM Coaching explored these topics, and more, during a ProfileTree Business Leaders video interview. Could Executive Coaching Help Your Business? She began by introducing her own expertise and the […]

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What Tourism Development Lessons Can We Learn From Dubai? Sumaira Isaacs Explains

ProfileTreeProfileTree // 16th January 2024

A tourism specialist who develops destinations on a global scale has shared some valuable insights into how locations, including Dubai and Pakistan, are promoted to help grow their visitor numbers. Tourism strategist Sumaira Isaacs explored these topics and many more during a ProfileTree Business Leaders interview. International Tourism Development and Tourism Strategy, Lessons From Dubai […]

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Best MarTech Blogs For SMBs This Year

Sara LynchSara Lynch // 18th January 2024

consider exploring more reputable business publications that offer substantial and valuable insights. To help, we’ve curated a list of the top 10 MarTech business blogs for you to discover this year. Let’s delve into them!

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How to Use a Membership Business Model? Talking Hotels With Sam Riches, The Curtain

ProfileTreeProfileTree // 16th January 2024

Could a membership business model help your business? Find out how membership has been used with great success by a major London hotel. Sam Riches, Director of Sales at Marketing at The Curtain in Shoreditch, has explained how membership is used as one element of the five star hotel’s offer. The Curtain also offers a […]

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How to Grow Business? Scaling Advice With Pat Ryan, Ryans Cleaning

ProfileTreeProfileTree // 16th January 2024

How to grow a business? A County Tipperary-based entrepreneur has described how his cleaning company expanded from providing general cleaning services to being a prominent, large-scale festival and event cleaning specialist. During a ProfileTree Business Leaders video interview, Pat Ryan explained how his company’s client list initially grew after services were provided for some major […]

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Starting Food Business? Tips for Food Producers With Oonagh Monahan

ProfileTreeProfileTree // 16th January 2024

Starting a food business? An experienced food business development consultant has revealed a number of essential insights for food producers. Dreaming of taking your cherished family recipes or time-honed cooking capabilities to market? You’re not alone. The rise of ghost kitchens, delivery apps and changing consumer palettes accelerated by the pandemic has fueled surging interest […]

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Event Company Insights, Wedding Tips & Networking Success With Sinead Norton

ProfileTreeProfileTree // 14th February 2024

Sinead started Mums At Work to provide a supportive community for women who are both working and mothers. Image credit: Mums At Work

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Julie Allen Consulting: ACT Training and Behavioural Change Tools

ProfileTreeProfileTree // 15th January 2024

Ever heard of ACT training? Firstly, Acceptance and Commitment Therapy (ACT) is a powerful tool that encourages people to embrace their thoughts and feelings rather than fighting or feeling guilty for them. In our latest installment of ProfileTree’s Business Leaders series, we chat with specialist Julie Allen, who helps people unlock behavioural change, and “live […]

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What is Data Digitalisation?

ProfileTreeProfileTree // 15th January 2024

Smarter Compliance With Ann-Marie McSorley A specialist who helps companies with digitalisation of their compliance and quality data visited the ProfileTree studio to explain the benefits of a smarter approach to data governance. Ann-Marie McSorley, who is Founder and CEO of Veri, also outlined how better use of the data involved in the likes of […]

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Claire Loftus: The Importance of Employee Engagement and a Happier Workplace

ProfileTreeProfileTree // 4th February 2024

Evolve is a consultancy built around HR and employee engagement. Image credit: Evolve

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The Ultimate Guide to Colour Masking and Colour Grading Premiere Pro – Edit Like a Pro

ProfileTreeProfileTree // 15th January 2024

Colour Grading and Colour Masking are great skills to have in the post-production process of Adobe Premiere Pro. Mastering these techniques can help you convey the mood and tone of your video content, whilst adding a professional and cinematic touch.  In this article, we have provided the ultimate guide to colour masking and colour grading […]

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You Are a Media Company

Ciaran ConnollyCiaran Connolly // 20th January 2024

In today’s digital age, every company, no matter its industry, size, or niche, must create and distribute valuable content to establish thought leadership, build a brand, and connect with its target audience. Companies, small businesses, and entrepreneurs need to adopt a media mindset and think of themselves as media companies to market themselves effectively. In […]

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Campbell & Co: Property Management and Investment

ProfileTreeProfileTree // 25th March 2024

Whether you are buying, selling or investing in a property, property management is at the heart of these big financial decisions. However, the property ladder is a complex field that always requires expertise and guidance.  In a recent of our Business Leaders series, we sat down with a renowned property expert to learn more about […]

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Leveraging Reddit Social Media Marketing: Effective Brand Promotion

ProfileTreeProfileTree // 11th February 2024

What could come out of businesses using one of the world’s most popular websites?  Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing the skills to effectively run a Reddit social media marketing campaign has become a valuable asset for employers.  Reddit social media marketing: Picture of the […]

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Stress Management: A Statistical Snapshot

Miral NassarMiral Nassar // 20th February 2024

Stress is a word we hear tossed around constantly, often with a sigh or an eye roll. Enter the art of stress management, your personal maestro, transforming anxieties into graceful pirouettes and worries into confetti showers of confidence. By understanding the root causes and equipping ourselves with effective stress management strategies, we can reclaim control […]

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WIX

WIX Email Campaign Tutorial and 3 Tips for Success

ProfileTreeProfileTree // 15th January 2024

Email is a versatile channel which offers a direct and personalised way to connect with your target audience, fostering customer relationships, driving sales, and boosting brand awareness. When looking at findings from research by Campaign Monitor, it appears that email marketing is perceived as more trustworthy and credible amongst consumers compared to social media.

In this blog, we’ll be looking at using the WIX email campaign editor for WIX email marketing. This will enable your business to create professional email marketing campaigns to send out to your subscribers.

To begin creating a WIX email campaign, you need to be signed into your WIX.com account. Once logged in, head to your WIX dashboard and select which site you wish to create a WIX email campaign for. Once on the individual site’s dashboard, you will need to click on the marketing tools options in the left-hand side navigation. Here you will find a list of options including email marketing. Once you have clicked on the email campaign, you will be taken to the WIX email campaign editor. We’ll be going over all of this in more detail later, so let’s get started and we’ll show you how WIX works.

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Cloudways Hosting Review: A Comprehensive Guide

ProfileTreeProfileTree // 15th January 2024

Cloudways Hosting is a one-of-a-kind hosting service provider. They are one of the few hosting providers that challenge the boundaries of affordability whilst also offering great service and performance for their customers. One great feature of Cloudways is the fact they are partnered up with other hosting providers, including Linode; Vultr,  Amazon Web Services, Google […]

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TV Advertising with ITV’s Nicola McLoughlin

ProfileTreeProfileTree // 15th January 2024

Some fools like to say that TV is dead. Nicola McLoughlin takes some time to explain to us why this isn’t the case…

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Sustainable Fashion with Irish Designer Jennifer Rothwell

ProfileTreeProfileTree // 15th January 2024

It’s easy to buy mass-produced, cheap clothes. But have you considered how that impacts the environment? Irish fashion designer Jennifer Rothwell certainly has.

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Future of the Car Industry? Talking Electric Vehicles With Paul McGuire

ProfileTreeProfileTree // 15th March 2024

An expert who helps drivers find and fund the right car, van or fleet for their needs visited the ProfileTree studio to explore the future of the car industry as well as discuss vehicle leasing, vehicle technology, cross-border business and much more. Traction Finance Director Paul McGuire also gave his insights into the highly topical […]

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Flipdish: Using Innovation in App Development

ProfileTreeProfileTree // 15th January 2024

Flipdish is a food web ordering service, where you can create your own branded food ordering website in minutes. Image credit: Flipdish

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Google Sheets vs Excel: Which Amazing Spreadsheet King Reigns Supreme?

ProfileTreeProfileTree // 23rd January 2024

Google Sheets Vs Excel: Comparative bar graphs showing how both Google WorkSpace and Microsoft Office 365 are booming in popularity. Image credit: NetDNA

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