Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 30th January 2024
Making time to plan your financial future is one of the most important investments you can make. Wealth management helps you make better decisions about your money and achieve peace of mind. However, many people do not consider this until later stages of life. Financial planning specialist Simon Thompson, of Welby Associates Wealth Management, is […]
ProfileTree // 30th January 2024
In the latest instalment of ProfileTree’s Business Leader Series, Ciaran Connolly caught up with Cian O Flaherty, CEO at SafeCility to discuss paperless digital compliance and the future of paperwork in business.
ProfileTree // 20th March 2024
Regardless of what sector of business you’re working in, it is certain that the past few months have been filled with uncertainty and continuous change. In the midst of the chaos, many businesses have allowed their organisational culture to nosedive. In the latest episode of ProfileTree’s Business Leader Series, CEO Ciaran Connolly caught up with […]
ProfileTree // 16th April 2024
Key things to be aware of when considering a Health and Beauty Franchise Business
Miranne Khaled // 21st February 2024
Businesses today constantly search for ways to gain a competitive edge to thrive in a highly competitive business landscape. One powerful tool that has emerged in this pursuit is marketing statistical analysis. With the ability to extract invaluable insights from vast amounts of data, marketing statistical analysis is crucial for informed decision-making and successful marketing […]
ProfileTree // 12th March 2024
As your business grows, your website needs to grow with it. At some point, this will lead to you needing to migrate your website. If you’re not able to do this, you’ll quickly encounter a variety of problems. For example, your current hosting solution might not become unsuitable as your traffic grows. As your business […]
ProfileTree // 30th January 2024
In a world that is undergoing digital transformation, it is important that your business keeps up with the digital trends. People expect more than simply brick-and-mortar stores now, and to be able to supply digital demands, most businesses need a website. Wix apps for eCommerce offer plenty of useful tools to ensure that selling your […]
ProfileTree // 11th April 2024
While marketers often focus most on getting consumers engaged with their products or services, they sometimes neglect win-back strategies if a potential customer walks away from a sale. Take a new approach to your digital marketing by considering those who left the purchase as potential customers still. Marketing to your customers and target audience takes […]
ProfileTree // 30th January 2024
In a pre-Covid interview, we sat down with Ian McClean of Flow Group to talk about the value of executive coaching and business consultancy. Check it out!
Panseih Gharib // 30th January 2024
Responsive websites have become a crucial aspect of modern website development. With the increasing variety of screen sizes and devices used to access the internet, creating a responsive website has become imperative for providing an optimal user experience. This article will explore the best practices and examples of responsive website design, encompassing various elements such […]
Sara Lynch // 21st February 2024
Software-as-a-Service – SaaS companies, have unique accounting needs due to their subscription-based business models that rely on recurring revenue. Effective financial management is critical for SaaS companies to accurately forecast revenue, comply with reporting standards, and make data-driven business decisions.
ProfileTree // 29th January 2024
How can businesses make informed decisions around freelance work, and how freelancers actually succeed? We sat down with Katie Harrington to talk about this subject and more.
ProfileTree // 29th January 2024
Attitudes towards business recruitment is changing. Nowadays, millennial and gen Z talent need to be appealed to. One business making this a priority and turning it into a specialist service is Nepturnal. In this installment of our Business Leaders series, ProfileTree Director Michelle Connolly sits down with Ellie Francis, CEO of Nepturnal, to discuss how […]
ProfileTree // 14th April 2024
In today’s digital marketplace, everyone needs web hosting services. Everyone from freelance writers, to world-renowned actors to professional chefs and everything in between have some kind of virtual space that tells you everything you need to know about them. Getting your website online has become a more accessible goal than ever before, but to get […]
ProfileTree // 25th March 2024
Recent weeks have turned the world of work and business on its head, and now the issues of work travel, remote working and the daily commute’s role in air pollution have become more pertinent than ever. In the latest in our series of remote interviews, we sit down with ParkOffice COO, Jason Popplewell, to talk […]
ProfileTree // 29th January 2024
Many small businesses purchase web hosting services from massive, faceless corporations. Local web hosting doesn’t even cross their minds. People assume that the biggest players can offer the best services for the lowest price. But is this actually true? The truth is that local hosting providers can offer concrete business benefits that the major players […]
ProfileTree // 20th February 2024
Social media crisis management is a topic that businesses try to avoid for as long as possible; sometimes until it’s too late. Nobody can expect when a crisis might happen, which is why businesses need to be ready with a plan and a procedure to contain the situation when your business gets into hot water. […]
ProfileTree // 29th January 2024
Whilst many businesses have temporarily paused due to Covid-19, others like The Itty Bitty Book Company have kept things ticking over to offer a little slice of positivity.
ProfileTree // 3rd April 2024
Every day we are exposed to advertisements through the television we watch, the billboards we walk past or the commercials we hear on the radio. Some marketing campaigns are incredibly powerful, moving people to tears. Others, not so much. There have been plenty of tasteless ad and marketing campaigns that have missed the mark and […]
ProfileTree // 29th January 2024
Business Performance: Nowadays, many companies are making the smart decision to invest in its people. By doing this, business leaders are taking the first step towards better practices and therefore, better results. One of the people responsible for instigating this phenomenal change is Ian McClean, Founder of Flow Group. Flow comprises a collection of change […]
ProfileTree // 29th January 2024
Thinking about the best WordPress hosting for your needs? Our free guide is designed to answer your questions and explain your next steps. We’ll look at different types of WordPress hosting and weigh up your options, including WP Engine, SiteGround, GoDaddy and Bluehost. Read on! What is WordPress Hosting? WordPress is, of course, a very popular website and publishing platform. […]
ProfileTree // 25th March 2024
Whilst many firms have had to temporarily suspend their business due to the Covid-19 pandemic, the television production industry has tried to adapt to maintain its output of programming. Few people understand the challenge of these times better than Larry Bass, founder and CEO of ShinAwiL. In the latest in our series of remote interviews, […]
ProfileTree // 31st March 2024
Content personalisation is the backbone of any website, email or digital campaign. It’s the saving grace marketing and content strategists and the technique that all successful start-ups or businesses swear by. In this guide, we will discuss the benefits of content personalisation, how they can contribute to increasing sales, conversions, and strengthening the client base. […]
ProfileTree // 29th January 2024
The Covid-19 pandemic is a bit weird for everyone. We’ve tried to do our bit with some free marketing advice to suit the times – courtesy of the pros at ProfileTree.
Esraa Ali // 31st January 2024
With the ever-increasing presence of the internet in our lives, the way people search for information and products has also evolved. It’s essential to understand the top 100 most searched keywords on Google globally in 2023 to adapt and strategise effectively in the digital landscape. What Are the Top 3 Most Searched Keywords on Google […]
Noha Basiony // 30th January 2024
In a world defined by constant change and unrelenting challenges, success is not merely a product of reacting to the immediate; it stems from a proactive, forward-thinking mindset that anticipates, adapts, and shapes the future. Strategic thinking—this cognitive approach that transcends routine problem-solving—then becomes a skill that sets individuals and organisations apart. Strategic thinking is […]
Esraa Ali // 31st January 2024
Google E-A-T has become an essential concept in the world of SEO, standing for Expertise, Authoritativeness, and Trustworthiness. In order to succeed in search engine optimisation (SEO), it is crucial to understand the implications of Google E-A-T and its impact on search ranking. This article will delve into the basics, importance, implementation, and future of […]
Miran Shahine // 1st February 2024
Go programming language, also known as Golang, has emerged as a powerful and versatile tool, captivating the hearts of developers worldwide. Its inception in 2009 by Robert Griesemer, Rob Pike, and Ken Thompson, the team behind the renowned Plan 9 operating system, marked a turning point in the programming landscape. Go’s design philosophy, rooted in […]
ProfileTree // 28th January 2024
Have you considered the positive impact that conflict resolution and mediation skills could have upon your business? We discuss this with expert Enda Young.
ProfileTree // 31st January 2024
The Coronavirus pandemic has emphasised teleconferencing’s central role in negotiations across all sectors. While they have recently become essential, virtual negotiations have long been utilised. However, virtual negotiations have never been as widely used or indeed accessible as they are today. As digital skills have been enhanced across the developed world, there are still many challenges […]
ProfileTree // 11th April 2024
We are living in some really strange times, and the ongoing effects of the coronavirus mean that doors continue to remain shut on businesses across the world. Whilst many elements of business have paused or temporarily halted, many teams have been moved to remote working and sales teams across a range of sectors continue to […]
ProfileTree // 7th March 2024
Over recent months, we’ve been proud to release a series of knowledge resources on digital transformation, its real meaning and how it can offer tangible benefits to businesses of all sizes. Continuing with our transformation series, Ciaran Connolly catches up with freelance consultant Natalie Haccius to talk about her time in the industry, the importance […]
ProfileTree // 28th January 2024
Few poeple understand tourism’s current challenges than Robert Craig, Founder and Managing Director of Diamond Chauffeurs Ireland. Hear what he has to say in the latest episode of Business Leaders.
ProfileTree // 28th January 2024
Our CEO Ciaran Connolly sat down for a Zoom chat with Jon Howell, Founder of high-profile aviation events company AviaDev. AviaDev – short for ‘aviation develop’ – is an African aviation events company. It is known best for hosting a leading air service development conference for industry specialists to connect, inform, network and strategise. In […]
ProfileTree // 28th January 2024
To celebrate what our country has to offer, we’ve put together a list of leaders transforming Irish tourism for people on the island.
ProfileTree // 21st March 2024
Building managers and construction professionals are more concerned about proper building management than ever. We caught up about this trending topic with Paul McCarthy, CEO and founder of Snapfix.
