Wherever there is an audience, there is a marketing possibility. In 1941, the first official, paid TV commercial was aired. Today, TV commercials are an old-fashion, with the focus moving towards Internet marketing. By 2018, over a third of the world’s population is expected to own a smartphone. People have fallen in love with mobile applications since the appearance of smartphones. With some applications reaching millions of downloads, businesses have been switching their attention to application development. Although it may sound scary for non-specialists, “app development” is essential for start-up businesses. Therefore, there have been several app development software to make creating apps easier. Why should your business have a mobile app? How can you create one? Let’s find out.
Should Your Business Get a Mobile App?
A good question. For some businesses it may be an extra option, for others it is a must. In fact, for some companies, their whole business revolves around a mobile app. Take a look at Uber or any application made for ordering food from local restaurants. The core of their business is making “ordering a cab or a meal” available through a mobile application. None of them owns a car, and none of them owns a restaurant, they have just created a medium. Here are some reasons why your business needs an app development service.
Have you noticed people staring at their phones on their way to and from work every day? Your business should be there while they are scrolling. Having an app means that your customers will see your company’s logo on different platforms for applications. It will make your business look more familiar, more serious, and trustworthy. This is your first step towards making a sale.
Ease of Access
Most of search queries are done on mobile devices. Sometimes mobile-friendly websites are not so friendly. The page load time may be high and sometimes the website is not easy to deal with. Apps are more efficient when it comes to speed and features, they are specifically designed for cell phones so they are way easier to handle.
Better Customer Service
People would feel more comfortable and secure to know that they can reach your business anytime, anywhere. If they know they can contact you for an inquiry, or a complaint, through an app, that would make them favor your business over another that does not have an app. When you offer an app service to your clients, you are somehow providing them with a personal assistant.
A Digital Marketing Channel
As you get closer to your customers, you can upsell them new products. Through sending reminders and notifications, you can offer your customers promotions and discounts. Moreover, you can let them know about your recently added products, or update them with your latest news. This is an excellent way to keep in touch with your clients.
What Is App Development?
If you already have a business, it means that you already have an idea about what the theme of your app will be about. This saves you the confusing search for an idea. For absolute beginners, there are some basics that you should know before developing an app for your business. The places where people download mobile apps are called “platforms.” Each operating system has its own platform. For Android, there is Google Play. For Apple, there is the App Store. In addition, there are platforms for Windows and Blackberry. Each platform has its terms, pros, and features.
Types of Apps
Furthermore, there are several types of apps: Native, HTML5, and Hybrid. Native apps are “created for a specific platform (iOS or Android) using the software development tools and languages supported by those operating systems. iOS uses Xcode and Objective-C, whereas Android uses Eclipse and Java.” HTML5 apps “take a write-once-run-anywhere approach to mobile development. Apps developed in this framework are cross-platform compatible and require only minimal changes to ensure complete functionality in each operating system.” Hybrid apps are a mixture of both; they are rather native apps which allow an HTML5 app to be embedded within them.
App Development Software
Do not get intimidated by strange terms and tech-talk if you are not into technology. You can still develop an app without knowing any coding. If you are what people call “a technology geek,” developing an app should not be a tough mission for you at all. All you need is an app development software, and you would handle it from there. However, if you are totally unfamiliar with programming, or you could not use an app development software, do not get frustrated. There are several app development software that can help you establish a successful app without a technical background. Here are some suggestions:
Mobile Roadie is one of the most popular mobile app builders. It requires no coding, and you can build an Android or an iOS app. Having created successful apps for celebrities with some apps reaching millions of downloads, they are very well recognized. The tool gives the clients the opportunity to customize their own apps. The initial setup costs 499$ and 29$ on a monthly basis for support.
This service offers building an app for your business with the least amount of effort on your behalf. Whether it is an Android or an iOS app, they can manage it. Their team will take care of coding, designing, testing, and even uploading your app on the platform. The only thing you will need to do is pay a monthly fee of 29$, in addition to providing content, of course.
Appie Pie is another well-established service that allows users to customize and build their own apps. All different platforms are supported. In addition, they have different payment options, starting from building your app for free up till 50$ per app. Prices vary according to features.
What Should You Watch Out For?
Choosing The Wrong Platform for Your App
If you are aiming to create a paid app, you should go for an iOS app. Although Android has a larger number of users and apps, more iOS users are willing to pay for an app than Android users. It is safe to say that it would be much better if you can have both. The previously mentioned app development software can help you do so easily.
Forgetting to Set Up a Plan
Do not forget that this is a digital marketing channel, so the same rules apply. Creating valuable content is principal. Engaging your audience is what will keep them coming back to your app. Think of the problems your audience are facing and create an app that will solve that problem for them. Make the audience need your app. If they need it, they will definitely download it.
Ignoring the Design
The great Steve Jobs says “Design is everything.” There are thousands of apps on all platforms which are completely ignored. The main reason is often poor design. Make sure your app is interesting and appealing to the eyes of your audience.
How would people know about your app if you do not promote it? They would not. If you have the best app out there and no one knows about it, there is no point. Let your customers know that you offer an app that will make things easier for them. Encourage them to download it and rate it if they love it. Good reviews are always a plus. Moreover, you should listen to their feedback about your app. Add any missing features through an update and remove anything that annoys your users.
Back to Basics
App development software are now easier and more flexible for those who lack a technical background. Therefore, there is no reason why your business should not have an app. App development makes your start-up look better and gives you credibility. If you have an established business already, then building an app will take you one step further and help you develop a new communication method with your existing customers, as well as your potential ones.