The first question small business visionaries ask themselves is "how do I get my name out there?". This can be an extremely daunting task if the funds for a professional marketing team are not available. That's when creativity comes into play.
The first thing you should ask yourself is "what is the nature of my business?". This will largely determine the course you take to promote your business. If you are a creative, i.e. photographer, artist, seamstress, florist, etc., you would want a brochure or business card to evoke the warmer, more sensitive nature of prospective clients Here is an example:
THE CHALLENGE: I am a photographer living in a digital age. What makes me different from all the others? after all, photographers are a dime a dozen.
THE SOLUTION: I found a company that prints my images on my business cards allowing as many as 50 different images, you might say, a portable portfolio. Just turn the card over and there is my information. When I am asked for a business card, I pull out several at once and allow them to choose which image they prefer. They end up looking at all 50 images and choosing several as it's hard to choose just one.
THE RESULT: I contracted with 4 new clients in one week with orders larger than I could have imagined.
Will this happen every time? No, and I would be a fool waiting to crash if I believed it would, but, it is a proven technique that has earned me the nickname; "the lady with THE business cards". Word of mouth is everything!
Moral of the Lesson: Hiring a good photographer to shoot your product and work environment should provide you with an arsenal of images that invariably evoke the need to find out more of what you have to offer.
Thank you and God bless.
Ginger