Ginger's Blog

If you are like me, you recognize the truth in the above statement.  My sister is a professional wedding photographer in Boston and I can spend hours telling you how good she is and why she should be the one to consider if you are getting married but I have the hardest time talking about my work with the same enthusiasm.  BUT ... you can do it!

STRATEGIC PREPARATION:  Many of my contracted clients have become so because I was walking down the street and something about their storefront caught my eye.  I pulled out my trusty camera and started taking shots highlighting many of it's high points.  When I recei

The first question small business visionaries ask themselves is "how do I get my name out there?".  This can be an extremely daunting task if the funds for a professional marketing team are not available.  That's when creativity comes into play.

The first thing you should ask yourself is "what is the nature of my business?".  This will largely determine the course you take to promote your business.  If you are a creative, i.e. photographer, artist, seamstress, florist, etc., you would want a brochure or business card to evoke the warmer, more sensitive nature of prospective clients  Here

Before I started really focusing on developing my photography skills, I did a lot of quilting and even ventured to start a small home-based business.  I had cards printed and started passing them out just about everywhere I went.  Little did I know what that action would call me int

One night, while out with a friend, I mustered up the courage to give a worker my business card letting her know that with the holidays right around the corner she might be interested in giving a gift that would ultimately become a family heirloom.  She stared at my card, informed me that she was not interested for herself at the moment but d