What does #sbs mean for small businesses on Twitter? - is a question that we often ask ourselves. Especially when you're one of sometimes over 1,500 voices trying to be heard by Theo Paphitis. Maybe we should start with - What is #sbs on Twitter?
#SBS - stands for Small Business Sunday - a hashtag started by Theo Paphitis in October 2010. Weekly over 1,500 small businesses can be seen using this hashtag, dreaming of a retweet from Theo to over 300,000 of his followers. They know that this retweet will often give them a much needed injection of publicity.
Theo Paphitis, is well known to every retailer in the UK and I